How does a small beauty become a fantasy?

Small and beautiful, from Ma Yun Taobao Strategic planning of 1 million 1 million, that is, 1 million annual sales of 1 million small and beautiful shops. Specifically, shops that are small in size but unique in value are the first to be used in the field of vertical business. Ma Yun has predicted "small but beautiful" is the direction of the future electric business.

And now, small and beautiful also become a lot of start-up company's ideal peace talks, they believe that small can save costs and resources, the United States can achieve everyone's pursuit and freedom. They brought the idealism of freedom and petty bourgeoisie to the small and beautiful. Of course, foreign countries do have a successful precedent, in 2012, Instagram in only 13 people when the valuation of 715 million U.S. dollars, sold to the prevailing Facebook. Ma Yun's "small but beautiful" strategy behind a strong platform support, but how the start-up company to achieve their own small and beautiful?

In the current mobile Internet field, because of the working relationship, I have also focused on a lot of startups, aside from external resources, in fact, want to achieve a so-called small and beautiful enterprises, the most critical is the team's own staffing and innovation capabilities. In my opinion, at least the following few people are indispensable:

1. An all-round designer who understands aesthetics.

Why to say aesthetic, not creativity? Because there is no aesthetic designer is not creative at all. Creativity is not a standout, strange, but in line with the popular aesthetic based on the outstanding design. Omnipotent, as the name suggests, website, plane, UI and so on everything proficient, even play the PPT, do the flash. Most of these people are also literary and artistic youth, in their aesthetic memory of the exercise process, photography and video Kung fu is often first-class. Startups need to have such a designer, even though entrepreneurship has a variety of hardships, but for outsiders, there is such a designer enough to make the image of the high-end atmospheric grade.

2, a logical clear product manager.

On the Internet, in particular, the mobile Internet field, product manager is absolutely the team of sweet cakes, people's expectations of product managers are also increasingly elevated, known as product managers are the most comprehensive ability to request one of the highest, a good product manager, both sharp insight into the needs of customers, but also proficient in operation and promotion; Both have the unique aesthetic ability to design, but also have the ability to manage the project. Yes, it's even more important to keep the logic clear at all times if it's the product manager's overall requirement. Because in small enterprises, product managers are the most susceptible to people, especially those with absolute right of speech. Therefore, if you can have a logical clear and equal status of the Product manager, the start-up company is absolutely positive, after all, the product is the fundamental of most enterprises.

3, a proficient in the actual combat marketing manager.

Marketing, in fact, is a practical knowledge, so the so-called marketing cases and marketing master, and can not be used to imitate, smart people often can learn a little bit of the essence, not smart people can only think of these as fantasy peace talks. The most important thing for startups is to plan their marketing activities according to their own conditions and resources. Many times need to stones, skyrocketing. Startups need someone who has a lot of actual combat experience and is willing to stoop to work, and of course, there must be enough trust and authorization for this person. In fact, this is the most difficult, because marketing in the ordinary people's understanding, unlike finance, design and other work, has its unique professionalism, coupled with the low threshold of their own practice, so many times will be mistaken for everyone understand some. But in fact, most people just say it. A competent marketing manager must be the one who emphasizes the actual combat.

4, an understanding of the Executive manager.

The start-up company may not have the luxurious office environment, may not have the consummation management standard and the welfare system, but must have the humane care. Imagine why other employees, other than partners and shareholders, enter a small company. I have asked many people, mostly for their own future, is to take their own youth as a capital to gamble an ideal future, in fact, is not the so-called shares, options and so on, a little experience of people understand that, Those are just weights for self encouragement and recognition. If a company has an executive manager who can be considerate, can be at work at all times care and care for employees, can be the edge of the system and norms, to provide staff with appropriate human management, can create a staff in the enterprise can breathe freely, the work atmosphere of woe, then inadvertently will greatly enhance the enthusiasm of employees, Perhaps efficient work and endless creativity will follow.

5, a story-telling boss.

What is the most important thing for a start-up to succeed? There is no doubt that the boss is the man at the helm. A story-telling boss can run the company's products, culture and brand to spread out silently. A story-telling boss, who is usually good at observing people, things and objects around him, can penetrate perceptual care into rational work. Most startups are smaller, often not so called corporate culture, so the boss's way of doing something or even managing it can easily affect and infect employees. Of course, in addition to storytelling, the boss should also know how to trust and authorization, good at mobilizing the enthusiasm of all staff to improve the team's executive power. Presumably a lot of people have seen the Lala promotion, the most bureaucratic of which is "authorization to meet a problem, thinking when making decisions," which is precisely the most likely mistake many start-up bosses make. A storytelling boss usually has the most intelligent management style, based on reality and long-term vision. And certainly not, indecisive, naturally suspicious.

In short, entrepreneurship is not a simple thing, so can entrepreneurial success of the boss must not be simple, but to the enterprise to do the "small and beautiful" is more not simple. Small and beautiful, does not mean and advocated for a person to undertake a number of functions, but in key functional positions, there are enough professional people to check. At least, the lack of these kinds of people, but also talk about what small and beautiful?