How does a training organization play a three or four-tier city?

Multi-Knowledge Network May 9 News, today, one or two-line city competition into the white-hot, some training institutions began to sink, in the three or four-tier cities looking for business opportunities. Recently, a training organization in Wugang, Hunan, has been groping for more than a year to share the industry to expand his experience in the four-tier market and learn more about the network excerpts: Four line of the city is characterized by: a small workshop mixed. Hang a sign, recruit a few students, become a tutor center. Second, the price is uneven. In order to compete to the student to read the amount, each tutor center carries on the intense price war. Third, school teachers with students particularly serious. There is blatant, there is a cover-up, especially in primary schools particularly serious. Four is the market demand is big, the training guidance walks into the ordinary common people family. I chose a county-county as a pilot. (Wugang) Reasons for emplacement: 1: The market needs to be big. 2: Avoid the competition of large organizations. 3: Groping for a four-line city development training groping and Replication 4: Small risk (small investment operation cost) Prophase operation idea: Break the existing market pattern, develop a set of formal counseling program, refer to the existing market price new positioning pricing. The introduction of more projects, what primary Math Olympiad classes, special training classes, synchronous classes, one-on-one, independent group classes, and so on. A wide range, but a small number of students, even some classes are not able to open, or the newspaper class only so one or two students. The reason, some of the names of parents sounds strange, do not know so. Of course, there are few reading volumes. Since it is groping, I have relocated the program, worked out a set of projects suitable for local customer recognition, and canceled the mature projects in mature cities. Afternoon homework to strengthen classes, one-on-one personalized counseling. Slowly enrollment improved, the afternoon work to strengthen the class began to increase the number of people, reasons: I small class counseling, elegant environment, service in place. One-on-one also starts to move. The number of converts from a strengthened class to a one-to-one is also beginning to increase. From last September to now, one-on-one each monthly report to read the class at about 300-400, the strengthening class has stabilized in about 60 people. The formation of Word-of-mouth needs the spread of loyal customers, the existing pair of a large part from the referral. Change to change, explore a suitable training for their own road, in the four-line city to kill a way to survive.