How does a travel agency get along with a shopping store?

Wen/Shing

After the introduction of the Tourism Act, the shopping mall seems to have become the root of all evils, can travel agencies really not with the shopping mall in harmony? In fact, "travel law" stated very clearly that "travel agencies, reception tourists, not designated specific shopping venues, not to arrange separate pay tourism projects." However, except when the itinerary of other tourists is not affected by the agreement of the two parties or the request of the tourists. "Eat, live, travel, travel, purchase, entertainment as the six major elements of tourism, shopping is one of the most important," tourism law does not prohibit tourists shopping, but only to provide travel agents can not through deception, coercion and other means, so that tourists shopping and get improper benefits. The relationship between the travel agency and the shop is not antagonistic, but prohibit the cooperation of coercion, coercion, deception shopping and so on, so, travel agencies should improve the shopping and product design flaws, but now the travel agency cut off the shopping trip, but the temporary state of overkill, since the travel agency will not be able to avoid the link with the shop, How to get along in the future is a question that needs to be thought ahead.

1. Overall consideration: reflection is important.

Tourists to a tourist destination city, will have to buy some souvenirs, local soil products ideas, but in the original "0 negative tour price" hardest hit, is often the travel agent team guide tourists to some of the only visitors to the shop. These shops are using various means to earn profiteering, after the implementation of the tourism law, cut off the chain, but how to reshape a healthy and benign development of the chain, the need for travel agencies and shopping malls have forward-looking people to think about this problem, and analyze the pros and cons to take action, otherwise, there must be some individual adventurers in the interests of the driving moth, In the end, it becomes the target of the law, and eventually pulls the entire travel agency industry into the abyss.

2. Forming alliances: industry self-discipline to avoid vicious price war

The Travel Act stipulates that travel agents shall not organize tourism activities at unreasonably low prices, lure tourists, and obtain kickbacks through arranging shopping or other paid tourism projects. This is not only the protection of tourists, but also an opportunity for the integration of travel agencies. Alliances are not just horizontal alliances between travel agencies, but also vertical alliances that include shopping malls.

First of all, in the industry segmentation, for different travel agencies to classify, for different types of enterprises to formulate cooperation Charter, in cooperation and competition to win, if encountered disputes through the industry to coordinate the solution, and gradually improve the cooperation mechanism.

At the same time, for tourists also subdivided, for different tourist needs to set different line products, the formation of high school low level classification. Avoid vicious price wars as much as possible.

3. Active elimination: Some unqualified shopping shop clears out the line list

After the implementation of the tourism law, a number of tourist shops have plummeted, or even part of the closing, is the inevitable choice of the fittest, but also travel to the rational development of the road, for can not adjust the strategy to adapt to the new environment of the shopping shop to be eliminated, to eliminate fakes and collusion tour guide secretly It is suggested that the shopping shop also carry on the alliance, the plan layout characteristic shopping one street, thus forms the shopping cluster effect, creates the better consumer environment for the visitor.

Travel agencies from their own service quality, satisfaction and repeat customers, should pay attention to the needs of tourists, in the case of the consent of tourists, recommend some genuine Word-of-mouth shopping street and large shopping malls.

4. Benign cooperation: the processing of the normal return point of the shopping shop

Mgto and some scenic spots often according to the travel agent to give the price discount or rebate point, these are the industry's winning and win the normal practice, it is recommended that travel agencies can also refer to this approach, while also recommending reference to some European countries, such as the mature experience, such as France, the local laws and regulations in the shop recommended the way there are detailed provisions, Its commission system for guided tours also has detailed specifications. However, the tourism law of China does not cover the scope. The industry also has http://www.aliyun.com/zixun/aggregation/10734.html "> experts suggest that travel agencies can try public settlement, rather than privately to the Guide Commission, can be used for reference."

5. Progressive: Stones

The Tourism Act has adopted a vigorous and resolute approach to the previous tourism market turmoil, from a strategic point of view is necessary, but some across, the actual operation of the tourists can not meet their own shopping needs and other specific issues, although tourism shopping is an unavoidable problem, but travel agencies are in the implementation of tourism law "sensitive period", The concrete law enforcement yardstick exactly where, also need everybody in practice unceasingly groping.

"Travel Law" promulgated and implemented, shopping items were expressly canceled, the industry "labor pains", and tourism shopping is a must face the problem, the Chinese have an old saying: The solution is more than the problem, I believe that through market choice, smart Chinese will eventually find a travel agency/tour guide and the tourist group between both sides are satisfied with the point.

Currently Vice president of Tourism network, online travel experts. Good at building stations, network marketing and intelligent Tourism, tourism Network Marketing experts, 2013 co-authored the publication of "Smart Travel" a book.