How does a video site Vimeo a new way out of YouTube?

For many domestic users, Vimeo is still a strange name. But on the other side of the ocean, Vimeo has a lot of loyal fans. In a survey by machinima, the US News blog, Vimeo won the top ten most popular video-sharing sites second only to YouTube.

In a large number of players and there is a hegemony in the field, as a video-centric social network site, Vimeo rely on providing high-definition video storage services, so that the video will be in the original video format, open download video source files and other user-friendly initiatives, to become popular with the United States users of the site, and gradually found some new profit model.

The highest-quality high-definition platform to help Vimeo gathered the original high-quality video

The name "Vimeo", invented by co-founder Jakob Lodwick, was modified by the word "video" and inserted the word "me" to reflect the Vimeo focus on the user's original video.

This can not but mention Vimeo the biggest weapon on the rise--"HD". Blake Whitman, vice president of Vimeo Creative Development, said in an interview that when he chose to join Vimeo rather than YouTube, it was because Vimeo could make online video more lively.

When the idea of creating a high-definition video platform was originally proposed, it was thought to be an impossible task. Vimeo the first to complete this huge breakthrough, for creators, artists and producers to provide a great help.

In addition, Vimeo has developed a mobile phone application, users can use the mobile phone to complete the filming, editing and uploading video throughout the process.

At the same time, the word Vimeo is also a "movie" of the modified word. Pronounce Vi-me-o. Allows users to highlight their personality, the original encouragement and support to the common interest of the filmmakers together.

High stickiness builds a community moat for Vimeo

Vimeo is successful not only because it is a platform for video sharing, but more importantly because of the social nature of Vimeo.

Vimeo users can view the information about the producers of the video, or communicate directly with them, unlike YouTube and other video sites that respond directly below the video. As a result, users have direct communication with the creator, giving Vimeo social attributes. It's like the arranges connecting through video Vimeo advocates.

For a website, success ultimately depends on the user's stickiness to the site. Vimeo's loyal users are mainly professional filmmakers, and other video sites have a hard time attracting them.

As the bar for High-definition video production is getting lower, more people are making movies. As a result, more and more loyal users, excellent quality video is more and more. Vimeo increasingly rich content and the social forms that inspire each other, let more and more Vimeo short film become the object that the literature and art youth in the world is sought after.

Vimeo also held a film festival awards to create a real world of user relationships. The first Vimeo Awards ceremony was held in October 2010 and became a popular target for many film enthusiasts.

Users have a sticky high vimeo how to take profits?

At present, Vimeo has 15 million registered users, the monthly UV 93 million, profit model exploration has also been entering maturity.

Vimeo launched tip jar Service in September 2012, video audiences can donate to video creators, while Vimeo receive a partial donation. Tip Jar Service is intended only for advanced users (Pro accounts) and value-added users (Plus accounts), and ordinary users who wish to donate must pay a certain fee to become Vimeo members. This type of for-profit profit model is popular with artists, who can not only have creative capital, but also understand the popularity of their work.

March 12, 2013, Vimeo launches Vimeo on Demand feature. New features allow advanced subscribers to sell or lease their own video works, Vimeo as a platform for only 10% of profits. It also makes it easier for video producers to distribute their content and make profits. Vimeo, a video site that has been favored by independent producers, will undoubtedly attract more independent producers and video enthusiasts to contribute to quality than Apple's 30% profit-making standard. Vimeo on Demand will also enable Vimeo to maintain an image of the creator of the content while earning revenue.

The revelation brought by Vimeo

1. Committed to High-definition video. With the increase of video sharing site, people are more and more demanding on the quality of video, High-definition video demand is increasing.

2. Video-driven socializing. At present, the domestic video sharing site of the review mode for users in the video message to comment, comments quality level is not aligned. The product design joins with the video producer direct communication function, the user forms the community, can connect with each other.

3. Under-line high quality activities held. Vimeo Film Festival More and more attention, not only to the site itself has more and more users, but also to connect the user from the line to the line, forming a good interaction.

4. Profit model inspiration. For Vimeo Such a more artistic site, profitability has always been a problem, the nature of the donation model of relatively free profit, can assist the main profit model to bring benefits.