How does a Web site reduce the page's search bounce rate

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The bounce rate of the site, that is, when users open your site, there is no further down the depth of the Web page, and the rate of jump out of the ratio, with the formula that is the number of users out of the amount of open times and the proportion of the site's jump rate, the more adverse to your site, especially some of the consumer website, bounce rate is very important, In E-commerce sites, I think PV and UV as important, the increase in UV means landing page number of growth, and the increase in PV means that the user small browsing more pages, the depth of the browsing to a few, we have to find ways to constantly improve the UV site, but also to constantly strive to improve the site's user experience, reduce the bounce rate , to increase the PV of the site, thereby promoting sales. So in the actual operation process, how should you reduce the page bounce rate?

1, to the site's potential consumers to provide more product options

We design the page, the product page not too single, to fully consider the needs of users, such as the product page can have similar brand recommendations, you can have related products recommended, to do a good job of data analysis, to see what users generally like what related products, can be targeted recommendations.

2, to do accurate keyword ranking

In the product page ranking, we do not do the pan-keyword rankings, keyword positioning to be accurate, only in this way, the bounce rate will be reduced, the target users will be more high-quality, accurate, we do the client website, conversion rate is the first element, to more traffic, if the conversion rate is very low, the business will not be good where to go, The corresponding page to do the corresponding keyword ranking, do not greedy big, do not do anything, to do vertical, you can stare at a small line, the small industry to do a good job, and then expand outside, do the keyword is the case, first take a small range of words ranking, and then slowly to the surrounding expansion.

3, the structure of the site to be good, the interface should be clear

The structure of the website should be designed well, according to the user's common logic to design, everything is for users more convenient in our website to find their favorite products, such as your process design is not concise, the fastest can be sold, the website page is not a breadcrumb navigation, so that users quickly find their favorite products, Classification is not very clear, the Site directory level is not very deep, these will affect the user experience, thus affecting the overall rate of the site jump. This article content by www.qcrencai.com in Admin5, reprint please keep the URL, thank you!