How does Acer save itself? New China president Zhang Yonghong three strokes

Acer's China president, Zhang Yonghong, took up the first media show after his new debut at Acer's launch. Acer launched the thousand-yuan tablet, all-in-one computer and tablet notebook two in one computer. For Acer, which is in the performance deficit, Zhang Yonghong has proposed 3 solutions.

1, the product strategy changes greatly. The meaning of hardware is no longer just for profit, but for the cloud to fall.

Lanci era, the PC shipments as an important indicator. The significance of this approach is that, through shipments, can be obtained and upstream chip manufacturers and system providers of bargaining power, through the game can get more reasonable prices, thereby reducing costs.

After Shih, Acer's strategy was revised. In this company, the biggest significance of shipments is no longer to gain the chips of the upstream game, but to speed up the landing of Acer's own cloud. Shih came to power, put forward, to the cloud transformation, do since the building cloud.

Zhang Yonghong's speech, carried out the Shih thought. The implication of the thousand-yuan tablet is even more pronounced, and the product's contribution to Acer's revenues and profits is limited, but it can accelerate the landing of Acer's own cloud.

2, channel adjustment. To the electrical business transformation.

Zhang Yonghong in the channel this link, mainly said 2 points. 1 is to the transformation of the electrical business, to increase the internet on the power of the marketing efforts. Another, is to organize channels, increase in the 46-tier market expansion.

This involves an interesting link, that is, Acer's focus is on the one or two-line market, and founder brand in the four to six market has a very strong voice. However, after the merger, there was a partial loss of the founder channel, and Acer was planning to reorganize its channels.

3, Media choice: Brand focus on the Internet media and new media exposure

Zhang Yonghong said Acer would increase its exposure to new media and Internet media, with the focus on new products.

Analysis Comments:

1, the topic of building a cloud is actually a means and a direction for Acer to seek a transformation. Including Lenovo, Hewlett-Packard, Daldu in the pursuit of transformation, but everyone's direction is different. Acer has 2 difficulties in transforming itself into a cloud, and 1 is too small in Taiwan to support Acer's own cloud test. 2 is the user's acceptance of the cloud, there are many companies have a similar synchronous solution, you can achieve similar Hu Hongyu cloud function.

2, Acer has some advantages over the adjustment of channel and the transformation of the electric business. For example, in the home appliance electric power merchant This piece, Jingdong CMO Lan Ye is from Acer to come out, this means both sides in the communication lacks the running-in problem. For the adjustment of the channel, may spend some time and energy, the reason is the low gross margin of the PC, whether the agent has enough attraction is not known.

3, media exposure choose the Internet and new media, this step should be the right, before, Haier Zhang has announced, to suspend the hard spread on the paper medium. The move gained recognition from the industry.