How does "Baguazhen" theory subvert online advertising marketing?

With the development of Internet, the online advertising industry has gradually become an important part of business and sales in the Internet world from the initial toddler. Based on online advertising, related to the advertising theory and products are endless, a variety of. However, in today's internet era, which emphasizes "big data" and "conversion rate", the online advertising industry also faces the Times and new changes. Business marketing needs from the beginning of madness and blindness, into more logical and scientific. In this respect, the market needs a kind of analysis characteristics, but also can help enterprises to completely change the online advertising products and theory. In the face of many products and theories in the market, facing the different dimensions of marketing demand, the Topbox online advertising analysis of the pioneer in the country "Baguazhen" theory is how to subvert the online advertising marketing?

According to relevant data, 2012 China's internet advertising market size reached 75.31 billion yuan, an increase of 46.8% from 2011. In 2012, the mobile marketing market scale was 6.35 billion yuan, which grew 162.4% compared with 2011, and its growth rate and scale were astonishing. In this, online video advertising, electric business advertising, mobile marketing advertising has become the focus. And every year in these areas of enterprises, racked their brains, to find ways to explore the new way of online advertising, the effect and cost has become a major problem for these enterprises.

"There is no solution to any problem, nothing to be thought of." Edison, the famous inventor, inspired people to explore the unknown and innovation with such a classic word. In order to solve the problem of the contradiction between the effect and the cost, it is necessary to help the enterprise to understand the actual demand of the users, in order to make the big data really serve the industry; Topbox Online Advertising analysis of "Baguazhen" theory came into being. So, say so much, exactly what is topbox online advertising analysis of "Baguazhen" theory?

Topbox Online Advertising analysis "Baguazhen" theory, originated from the ancient Chinese classic "Taiji", Tai Chi stress "yin and yang, mutually beneficial", and "two instruments born four like, four like the gossip" of the classic theory. The universe can be described in Tai Chi, so online advertising is natural. It is not difficult to see from the above diagram, the two most intermediate in the figure is the effect and cost. These two points are also the two dialectical contradictions in online advertising, just like Yin and yang. Because there are contradictions, so we must resolve contradictions. So the days extension topbox will be divergent thinking into it, derived from four, that is, source, landing, transformation and analysis. Days extension Topbox After years of market and user analysis and judgment, and each of the four elephants turned into gossip. And finally came to the days of the Topbox online advertising analysis "Baguazhen" theory.

To be honest, the first sign of this theory doesn't feel strong. But when you calm down and observe and study this theory, you will find that it contains infinite mysteries and wisdom. Taiji theory is broad and profound, and Tian Tuo Chi-Topbox now use a picture, the online advertising may be involved in the key factors, description and elaboration of quite clear, this is very rare. So what can this theory do? or what impact will it have on the business?

First of all, this theory can help enterprises to accurately monitor and analyze SEM advertising, display and social advertising, mobile advertising and other channels brought by telephone calls, online inquiries, e-commerce orders, online downloads, on-line registration and other dimensions of the marketing effect ROI. Secondly, when these data are available, through theory, we can effectively locate the key words of high ROI, improve the quality of advertising originality, and expand the channel of advertising sales. Finally, the enterprise can realize to each channel source user behavior and the goal transformation (for example registers, the login and so on) the monitoring analysis, thus effectively helps the advertisement main to explore the high conversion rate page, optimizes the website page, enhances the business conversion rate. And this series of actions, will eventually provide SMEs with online advertising management analysis system for large and medium-sized enterprises to provide customized online advertising management analysis solutions.

A recent case shows that a large domestic online hotel reservation site, through the Topbox and Topsem of the whole system optimization, in the same advertising input, a short period of 3 months, the conversion rate of orders increased by 40% for the site each month to save nearly millions of advertising budget. Tian Tuo Chi-topbox "Baguazhen" theory has begun to help enterprises to solve the effect and cost of these two online advertising outstanding contradictions.

In fact, compared to the expensive traditional advertising, scientific and cost-effective outstanding advertising is the main reason for the popularity of advertisers. Worldwide, including Google, Apple, Facebook and other world-renowned companies, either buy online advertising companies or forge strategic partnerships with these companies. Not so long ago, AOL Group announced that it would buy the online ad trading platform Adap.tv 405 million dollars.

Various indications, the current online advertising industry is at the peak of development, and those with strong strength, product experience outstanding, product theory unique Enterprise, is being the industry and the attention of many giants. Regardless of whether the Giants concerned, enterprises from their own level to strengthen the grinding of products, innovation industry theory, and effectively solve user needs, become a foothold in the key. And Tian Tuo Chi-topbox Online advertising analysis "Baguazhen" theory of the premise is based on the completion of long-term user demand research and in-depth market insights results. So the foundation of the theory is more solid and more worthy of scrutiny. For such a grounding gas theory and products, already have the power to subvert online advertising marketing, and ultimately this vibration will give the entire online advertising industry how the impact? Let's wait and see!