How does Dick Silk economics capture the heart of cock silk?

Source: Internet
Author: User
Keywords 360 YY giant network product operations Taobao Dick Silk economics
Tags .net advertising balance balance treasure box office business economics enterprise

Recently the word "cock silk economics" is relatively hot. Some people say that the people who have got the world. "Gao Fu Shuai" shi Yuzhu to gan cock Silk, even registered "cock silk" and "cock silk net swims" two trademark.

Inventory those successful use of "cock silk economics" business, they are how to capture the heart of cock silk? These popular big earn cock Silk money enterprise, perhaps includes YY, 360, giant network, Taobao, light media and so on. However, although they earn cock silk money, they are all genuine "high handsome".

1, YY: Cock Silk is the core of the Internet

A childish girl or a man with a mouth full of northeast cavity, sitting in front of the camera and Mike, switching on a variety of well-known or unknown songs, while the Errenzhuan style of ridicule, and sometimes will show their own voice even said a full happy jokes. With YY voice in the United States listing, so cock silk economic phenomenon has become a research hotspot in academia.

According to YY listed before the IPO prospectus, in the YY revenue composition, in the first half of 2012 yy music revenue has reached 92.72 million yuan, accounting for 30% of the total income, far more than the well-known online advertising business. This is due to YY voice as a voice communication tool has taken all the game, Lee Colling gave yy another new role: entertainment and social.

Is it true that people who spend money on the internet are Gaofu or grassroots? Lee Colling's view is: "A lot of Gaofu, on the internet basically never spend money." ”

In Lee Colling's view, the grassroots is the core of China's Internet users, any truly successful company, must seize the grassroots users. Did not do this, basically still floating in the sky. And he has concrete evidence. He said that China's existing large companies, are deeply grasp the needs of grassroots users, such as Taobao, can let each of the two or three-line city sellers can live, Tencent is from the bone is a grassroots company.

2, 360: Subversive innovation is the reverse attack of cock silk

In the mobile internet industry, Qihoo 360CEO Zhou to "I am partial to cock silk", but has a cock silk reverse attack heart.

360 of the product is born with a cock-silk temperament. Free anti-virus software, claiming to reverse the attack of the 360 search, the so-called "0 profit smartphone", are this one.

Zhou special emphasis on the reverse attack of cock silk. Zhou said: "Others consume you for free, others do very expensive, you make it cost is very low, you let in the past is not your customer users become your users, or a lot of low-end users become your users." So, all subversive innovation, I summed up a word, is the reverse attack, how to beat Gaofu, win white rich beauty.

3, Giant network: The oath will cock silk to the end

"I'm a real dick." I like to call myself dick Silk. Is it self-cheap? Anyway, I'll continue to be a dick. It is said that my subordinates go to register "cock Silk" trademark, escort for me. Later who calls himself cock Silk, pay a penny to this cock silk. "In the Chinese Business Circle, the" true cock silk "claiming the most thorough non-shi Yuzhu can not be.

Giant network "China's first cock silk game" "Fairy World" project team and Yi think think tank jointly released the "Chinese Internet" cock Silk "user Game Behavior Research Report" report shows that the number of cock silk in China reached 526 million people. That means about 40% of the people in the 1.3 billion Chinese population are cock-silk.

The giant also spent in the United States New York Times Square, "Fairy World" "Cock silk diao si--made in" Outdoor display ads, and called "China's first cock silk game." After a few days of advertising, because the word "cock silk" is controversial, has been banned by the U.S. advertising broadcasting agencies.

It is reported that giant network 2013 has launched cock silk online online games.

Corporate leaders endorsement, registered trademarks, released shocking cock Silk Research report, to the Times Square advertising, Shi Yuzhu led the giant network is undoubtedly the "cock silk" two words of great commercial value.

4, Taobao balance treasure is how to gather the cock silk money?

Just the birth of more than half a month of balance treasure announced the first round of record. July 1, the Balance Treasure and Tianhong Fund jointly announced June 13 balance treasure Service, as of June 30 24 o'clock, the cumulative number of users has reached 2.5156 million, accumulated into the capital scale of 6.601 billion yuan, accumulated for consumption of the amount of 1.204 billion yuan, the stock transferred to the capital scale reached 5.7 billion yuan.

This is a kind of pure cock silk and private investment. If you are a balance treasure users, it is not difficult to find the balance treasure actually have an investment limit, is 1 million yuan! What is the concept of 1 million yuan in the investment market, is almost the lowest threshold for you to invest in a trust program. Compared with the traditional fund management household investment of 7 to 80,000 yuan, the balance treasure of the user's per capita investment is only 1912.67 yuan.

Many trust programs are more than 10% of the expected annual rate of return, cock silk why all love to buy the annual yield 5%-6% of the bank financial products, met 7%-8% financial products sold on the fight?

According to the survey, the income of 6001-8000 yuan in men and women earning 3001-6000 yuan in the most love to call themselves Dick Silk. If this investigation is true, then the analysis is reliable. Dick's income determines that they have been almost out of business for years with double-digit returns.

Balance treasure is this, the threshold is low, the network original ecology, suitable for cock silk.

5, Light media: inadvertently earned the cock silk money?

"Thai embarrassed" one-month box office up to 1.2 billion, "to youth" 16 days break 600 million, "Chinese partner" three days broken billion, light media even broken box office records.

The light media may not be deliberate, but they do know how to make Dick's money.

"Ted" is originally only 30 million Yuan investment in Low-cost films, the first week after the opening of the box office has exceeded 300 million yuan. Some people laugh, "Ted" and the same time release of the "1942", is "cock silk" reverse attack "high handsome" reality version. The former investment is less than 30 million yuan, the latter investment of 210 million yuan, while the director of the two films, one is the first director and starring actor Xu, a well-known famous director Feng Xiaogang, the two can be said at all not at the same level.

Changtian Readme, one of their great features is "grounding gas." For example, the establishment of a terrestrial distribution system, rather than the high central headquarters-style distribution system. More than four years ago, the light media in the country's 70 highest-grossing cities, have arranged a person daily and local theater, hospital line to deal with the fact that the effect is very good, the system can eat 30% to 40% of the box office.

The other is to do business type, such as "to Youth", it is the type of Chinese youth, reflecting the status, characters, stories and China "grounding gas."

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