How does E-commerce choose search Engine Marketing

Business is to provide consumers with a new shopping environment through the Internet--online stores, where consumers shop online and pay online. This model saves time and space for customers and businesses, greatly improving transaction efficiency, especially for busy commuters, which can save valuable time. But the characteristics of the goods sold online are also very obvious, only limited to some special products, such as books, audio-visual products, digital product, flowers, toys and so on.

These goods to the buyer to see, listen to, touch, smell and other sensory experience requirements, such as clothing, audio equipment, perfume needs consumer specific sensory experience of the goods are not suitable for online sales, of course, also do not rule out a small number of consumers to identify a brand a certain model without the need for on-site experience to decide to buy, but such a few consumers, People prefer to believe in their experience to decide whether to buy. So so far, the successful enterprises in the business market, such as when, excellent, are selling some special goods.

At present, the payment method of electronic commerce is the combination of delivery and payment, while most of the enterprises choose the Logistics outsourcing mode to save the operating cost. With the change of users ' consuming habits and the promotion of the demonstration effect of excellent enterprise, online shopping users grew rapidly and accounted for 5 of the Internet users in 2004. 4%, China's e-commerce market scale to the end of 2004 reached 4.5 billion yuan, this business model in China has been basically mature.

Solve the problem of the client website platform, the second problem facing is how to stand out in many websites, how to attract users to visit and buy. is the promotion of the website of the Business-to-consumer. Platform is the basis of operation, promotion is to achieve the protection of the goal. Search engine has become a necessary tool for our Internet access, coupled with the characteristics of the search engine itself, so that the promotion of the platform to promote the search engine. This is China Internet Information Center July 2008 data, among 253 million netizens, 175 million users use search engine. This is a huge amount of data. Of course, the use of the search engine accounted for 69.2%, and which users do not use the search engine. There is another data, bachelor degree or above, Internet users, the proportion of the use of search engine 93%, that is, the consumer Web site valuable, high-quality, have the purchasing power of users are basically using search engines.

In addition, the net buys the user when buys the product, will obtain the product information through each kind of channel, including the consumer website, the community, the friend introduction and so on, among them most important still is the search engine, accounts for the net buys the user 57.5%. And the user search keywords and search results have a very high pertinence, accurate expression of the user's intention. For example, users who search for digital cameras are likely to want to buy a camera so that the amount of traffic obtained through the search is naturally high. In this way, we can take advantage of the huge user groups of search engines to build a bridge between consumers and consumer platforms.

Search engine Promotion Two ways, the following specific analysis of these two ways.

Search engine Optimization (SEO):

Page Keyword optimization strategy

Although there is a huge amount of data, but each page can be optimized management of keywords.

Users search through keywords to your site. The web site often has a large number of product information, involving a large number of keywords, so through the content of each page, including product pages, classification pages, to more keywords to optimize, to achieve the optimal management of keywords.

Optimization Strategy for page design

Clear website navigation and UI design, not only elegant, but also search engine friendly.

Comprehensive consideration of user experience, product content, search engine of many factors, for the consumer website design clear site navigation. UI design is also fully considered to not affect the Web page loading, easy to crawl search engines.