How does EF education play social networking?

More and more training institutions are starting to focus on social networks such as everyone, happiness and Twitter--there are thousands of potential customers, the most convenient channels of communication and strong user stickiness. How to dig the social network this gold mine? The early adopters offered some ideas. Take a look at EF's record: Foreign Facebook, Twitter, Linkedin, everyone in the country and Sina Weibo have teams running. Facebook has more than 1 million friends and is highly active; Sina Weibo has more than 200,000 followers, and several associate account followers have accumulated more than 150,000-a figure that is second only to the new Oriental in all the official Weibo accounts of all training institutions. Multi-Net believes that the EF "Topsy" social network key has two points, that is, based on data mining precision delivery and marketing closed loop. For data mining, take Renren as an example: EF utilizes user data from all users for accurate orientation, and uses social relationships to disseminate data, including but not limited to age, geography, and interest. For example, EF will put ads on the label for English learners; According to their social relationships, the ads are also given to the users ' friends because they may have similar needs, design multiple versions of the advertising material, and automatically deliver to EF students, white-collar workers and three groups of people who plan to go abroad. Of course, all ads will point to the EF Public homepage, which is a good way to monitor the effectiveness of advertising and to accumulate brand users. After mining the demand, how to form user stickiness and make it pay? This involves the 2nd marketing closure, and EF's current approach is to introduce "traffic" from the major social networks into EF's own platform, Myef. Any student enrolled in the EF program can enter the Myef, there are learning resources, exchange of experiences between students, and some simple operational support-for example, when a student sits on a flight to Chicago, his itinerary will be seen on the Myef and EF arranges for pick-up services The students hope to go to New York for a short two-day trip over the weekend, through Myef can be solved one-stop. Myef is a very sticky relationship maintenance platform, but it is not completely closed, but with the social network into a complete cycle: Students can access the MYEF through social networks, but also can share the content of Myef, Facebook or Twitter. Social networks--myef this little cycle, EF is also trying to build a big cycle to bring more external resources into the social network, such as the 2011 EF Global Intern Competition, an important part is "Use the social network to let your friends vote for you", the details are: 1 in happy net or everyone online, Add EF overseas as a friend, upload a video to Renren, and spread the video (video viewing, message is an important assessment standard) through a variety of ways (social networking sites). EF has achieved good results through social networking, and does his experience inspire you?