How does lbs location service change mobile internet?

The position of location-based service in mobile Internet is likely to be beyond the imagination of people. Micro-letter, Mo Mo, Sina Weibo is the representative.

With more than 770 million smartphones worldwide, lbs has begun to penetrate the entire mobile internet. These location-based applications, from maps to social and catering, can be said to be countless.

The following technology faction to introduce several LBS location services to change the way the mobile Internet:

I. Positioning function

The positioning feature has been used by many applications. Dozens of popular applications at home and abroad, such as micro-credit, Weibo, MO, Facebook and Twitter, have provided positioning features. Like many people, the positioning function has gone beyond the concept of "embedding" to me, which was unthinkable before. Or they may be "embedded", but are also trying to provide more imaginative location-based services.

Two. http://www.aliyun.com/zixun/aggregation/9204.html "> Mobile advertising based on location-based services

Mobile ads based on location-based services may be more effective than they might think. Simply speaking, it is a close to the user's body business, its precision is self-evident, the ads will be significantly increased click rate. Many lbs location-based mobile ad trading platforms are growing at three digits a year.

Three. Create Local search data

Building Local search data can connect tens of thousands of small and medium-sized enterprises to make them aware of local consumer habits. Google stressed that "local mobile consumers", in its mobile advertising statistics, clearly shows that one-third of mobile search from local search, 94% of smartphone users are looking for local information. In Google's survey, 76% of respondents said they wanted companies to provide local services, while 61% said they wanted companies to offer "click-Call" businesses.