How does Mr Liu start a business? Doing business is a bit like climbing Everest

1984, when Liu was 40 years old, who did not expect, he opened the story of Chinese enterprise history of a page. As a company that has already crossed the threshold of hundreds of billions, we seek its first steps.

Liu's leading Lenovo, how to stand up bravely in Zhongguancun's densely fallen High-tech enterprises? There are many kinds of dimensions of observation, many experts and scholars have written about business calendar and biography. In 1999, Mr Liu's 15 anniversary was divided into 5 strategic stages of development: 1984-1988, 1988-1994, 1994-1997, 1997-1999, 1999 years. For Lenovo this "Big Mac", we mainly observe the 1988 ~1994 years, Lenovo from a billion to 1 billion of the development process.

40-Year-old Entrepreneurship: After a hard

Liu was born in Shanghai April 29, 1944, his ancestral home of Zhenjiang, Jiangsu. Business Weekly said he was "born with a red Silver Spoon" (bornwithared-silverspooninhismouth), meaning he had a rich family and a revolutionary tradition.

In November 1984, Mr Liu and 11 companions established the new technology Development Company of the Institute of Computing Technology at the Chinese Academy of Sciences, with the support of 200,000 yuan in the Chinese Academy of Sciences, when the company was Wangshu as general manager, Liu, Zhang Zuxiang as deputy general manager. July 1986, Liu officially took over the general manager.

Liu embarked on the road of entrepreneurship, because of "suppress not", "our age, graduates are catching up with the ' Cultural Revolution ', have the energy do not know what to do, want to do nothing, in the heart very resentful." "

"Suddenly there was a chance to do something special. The general manager of some companies in the Academy of Sciences looks back and likes to say that they have made more achievements in scientific research, leading them to change their careers. No, I'm not. "Mr Liu was 40 years old when he had to start from scratch. .

Prior to the venture, Mr Liu did a 13-year study of magnetic recording circuits in the external equipment Laboratory of the Academy of Sciences. Liu was reluctant to mention the experience, because "although there are several awards in succession, but after the finish, but nothing, no value." Just in the end, in 1980, we made a dual-density tape recorder that was sent to an aircraft flight Test Institute in Shaanxi province and used it. We are very happy in our hearts. But that's when we start to get in touch with foreign things and find ourselves doing things that are too far away from abroad. It made me want to jump out firmly. ”

It has been said that the legendary significance of Liu's pioneering business is not only that he led Lenovo to grow into China's largest computer company by a small company of 11 people, 200,000 yuan, what's more, his legendary story is an inspiration to many young people who are determined to start a business, a legend that has allowed every village young entrepreneur to harbor a hope "If I work hard enough, I can be as successful as Liu. ”

Mr Liu said it was true that "the difficulties are endless and never wavered". Lenovo's growth may be more difficult than it is facing, mainly because of environmental difficulties.

In the 1980 's, China was still in the planned economy era, just beginning to turn to market economy, because of various irregular business Behavior Association was cheated many times. Liu's first start of the 200,000 Yuan capital, probably less than six months of time was cheated out of 140,000. 1987, in Shenzhen by a private import and export company cheated away 3 million yuan. At that time, Liu even had a brick pat his heart, squatting in their home for a long time, the last money to chase back.

At that time, some leaders of Haidian district did not understand or support the establishment of High-tech Enterprises, Liu launched the first generation of Lenovo-style Chinese character system, the price department found that the super profit to fine, Liu took a female colleague on Sunday waiting in front of his house. At that time he was 40 years old, in the Academy of Sciences is a certain status of technical personnel, encountered these difficulties will soon be psychological adjustment.

Another example, Lenovo was the first to go "trade technology" this road, Liu's highest ideal is to do their own brand of computers, when the conditions are available to the Planning Department to apply for approval, but can not get the application form. Later, Lenovo and a small company in Hong Kong, the Hong Kong Association to run a business as a proxy for the money to open a small workshop, the production of computer mainframe board and to foreign countries to attend the exhibition. When the leaders of the relevant departments visited the exhibition, they found that a booth had been opened by Mainlanders, and later found Mr Liu to give approval. As you can imagine, this is quite different from today's conditions.

Later, the Hong Kong real estate prices, Liu put the factory moved to Shenzhen, then the customs officers to the association is very unfair treatment, all Lenovo delivery of the car, the customs people came out to check, after the search, after the line, then decided to move to Huizhou. Liu said that the difficulties and entrepreneurship today is completely different, but not to hold a share of my hard work, has long been unable to live. But we have not wavered in this situation, and we try our best to pass it.

In addition to withstand the temptation, such as Lenovo assembled computers to import components, imports need to have approval, Lenovo found that scalping permits to make money than to do the computer is much easier, many people first bucket of gold is so. But Lenovo can not be tempted to think clearly, to take the road well, do not fall victim to the reform.

"Trade and Industry Skills": "Blind" to find "lame"

Lenovo through Hancock dug to the first bucket of gold, 1987, Lenovo began acting AST computer. There were only four or five American brands in the Chinese computer market at that time. They have assembled an associative Chinese character system for AST computers, which has led to the often-out-of-stock computers in the Chinese market. When the price of the computer is staggering and the profits are very high, Lenovo has a natural wealth. Lenovo's turnover reached 70.14 million yuan that year.

In the 1987, Lenovo faced countless choices, each of which was in one direction. One option is to continue to promote Hancock, but its market is limited; second, the development of free brand computer, although profitable, but no funds two without strength, and can not get the production of the Ministry of Electronics industry license, even if the secretive dry, will also fall congenitally deficient; third, the agent of foreign computer accumulation of funds, By the way, learn the most advanced technology, to establish a reliable sales network.

Lenovo most wanted to do is to build their own computer, but there are many obstacles to their own creation, so Liu thought of the curve to save the nation, they want to register a company to produce overseas, so think of Hong Kong This is the best place.

April 1, 1988, Hong Kong Lenovo Company was born in a dilapidated building in Chai Wan, its English name is legend, the full name of Chinese is "Hong Kong Lenovo Computer Limited". April 1, the western "April Fool's Day", the date of the birth of the Hong Kong Association, later became Lenovo the beginning of the New Year's Day.

Mr Liu turned the agent AST business into a "gold digger". He is full of confidence: Hong Kong Lenovo is responsible for the purchase, Beijing Lenovo is responsible for sales. Hong Kong's Lenovo has been expanding wildly in the mainland, almost monopolizing the sales of AST in China. Gross margin is over 20%, earning 12 million Hong Kong dollars in the first year.

In the winter of 1988, Lenovo was still in a bizarre situation of "astonishing chaos, amazing benefits". That year Lenovo's turnover reached 250 million, compared to last year's 70.14 million Yuan, is a miracle of rapid progress.

January 30, 1989, Lenovo Group held its inaugural meeting in Haidian Theater. At the meeting, Liu shouted at the staff: from 1984 to now, Lenovo's cumulative turnover reached 550 million, fixed assets over 50 million. Lenovo now has 360 employees and 16 domestic and foreign subsidiaries, and has 2 research and development centers, 1 training centers, 3 production sites and a Singapore Sales Service Center (Singapore), as well as 34 maintenance stations across the country, has become an outward-looking computer group. Liu vowed to describe to them a beautiful prospect, the people under the blood surging, feel that the ideal new world seems to be coming.

Lenovo that year, a piece of propaganda material said: Many foreign businessmen see the company's products are very excited, even the demonstration will not look to order, Taiwan's fax card sold more than 700 U.S. dollars, the company sold more than 400, all of a sudden people are attracted to come. This is "Fen Erguotou" the strength of the price.

But who also did not think, because of lack of experience, product quality is not good, resulting in a backlog of funds, in 1989 that special year, Hong Kong Lenovo Sharp losses, to June 1989, only six months, Liu's 1 million U.S. dollars loans will "lose the bones soon."

November 14, 1989, Liu did a phased summary, this is a turning point. "Blind Back Cripple" is the industrial development strategy that he established for Lenovo. The so-called "blind back cripple," meaning that is complementary. Mr Liu said Hong Kong Lenovo was a joint venture of 3 companies success, that is, for the integration of 3 companies advantage factors-leading companies familiar with the local and European markets, have long-term overseas trade experience; China technology transfer companies can provide reliable legal protection and stable sources of loans, Lenovo (computing company) can provide technology and engineers. Such co-operation is unmatched in Hong Kong. If it were not for such co-operation, we would be frustrated if we were to venture overseas without the funds and experience.

A time to decide the fate of Lenovo. A dream ending for Liu. Lenovo in 1990 obtained the approval of electromechanical department, can produce self-marketing Lenovo series of microcomputers. Lenovo also launched its first private-label computer that year.

It is not easy for Lenovo to get approval. Throughout the 1980 years, the electronics industry has a lot of direct production plant, because of its "immediate", it naturally obtained the production license and various policy concessions. Lenovo is "concubines" and is naturally discriminated against. The day the computer profiteering, who got approval, who got the opportunity to pick up gold.

In the 1990, Lenovo finally got a chance. That year, Chinese government officials inspected the Hong Kong Association, affirming Lenovo's production capacity and giving Lenovo a production license. Liu's "Curve Saves the Nation" has been successful.

It was from that year that China lowered tariffs, canceled import and export approvals, opened up the domestic computer market, and foreign computers began to flood in Zhongguancun. Their emergence has not only promoted the popularization and application of China's computer industry, but also made the Chinese computer factories, which were once dependent on approvals, under great pressure.

In the past more than 20 years, Lenovo has emerged from a high-tech industrialization road with Chinese characteristics. Lenovo's early "trade and technical" path is very famous, that is, first to learn "trade", then to run factories, do "work", and then to engage in research and development, to do "technology."

Liu said that people who engage in scientific research are most afraid of doing trade, mainly this section of the bitter, he has not eaten, must go on, must have an understanding of the market. After trading, the problem will be penetrating.

Lenovo for its own determination of a "trade technology" development route, that is, first learn to do trade, for IBM, AST, such as PC agent, to do laser printer agent, to Toshiba to do notebook computer agent.

Through acting, Lenovo learned to understand the market, learn business management, but also through acting to accumulate funds. Basically learn to act as agent, Lenovo began to develop their own Lenovo brand products, so step-by-step to do the design and production, which is to do "work" and "technology", this route is called "Trade technology."

Liu said that in the western High-tech enterprises in the development process is to master a technology, and then form products, and then form sales, this is the so-called "technology industry and trade" route. And in Lenovo, due to the establishment of the period is completely ignorant of the market, do not know sales, there is no development of product start-up funds, China then did not venture capital companies, which makes Lenovo first to foreign companies to do agent, learn and understand the market, and then develop products to form their own brand and technology.

"Blind" Looking for "lame", Lenovo from a billion to 1 billion story, always in the gap between policy and market to seek a glimmer of light.

To carry the banner of the Nation

In the spring of 1991, Lenovo's achievements have become the focus of attention. Sales revenue for 5 consecutive years turned upside down, 1990 has reached 326.8 million yuan, the government's tax is also rapidly increasing: 1988 2.87 million Yuan, 1989 4.28 million Yuan, to 1990 there are 9.4 million yuan.

There are two research centers in Beijing and Hong Kong, north-east Beijing, Shenzhen Bagua Ling and three production sites in Chai Wan, Hong Kong. Each month the 8000 motherboard is sold to North America and Europe. More and more computer manufacturers in the domestic market have bought them the right to use Lenovo Hancock, including AST, IBM, and the Great Wall and wave companies.

1989, the company sold 4552 pieces of Hancock, 1991 sold 22000 sets. Money flows into the company's pockets. Through the provision of services, the company expanded its customer base, which has become a potential computer users of Lenovo. May 1990, the company will 200 "Lenovo 286" sent to the national exhibition, hit. One weeks later to enter the Beijing computer Fair, to get more than 10 million of the order. The biggest winner in 220 participating computer companies.

Mr Liu did not expect to see the difference between running an billion-dollar company and running 1 billion of companies. Once large-scale production is launched, quality control becomes a problem. This has largely affected the company's commitment to deliver the order. At the beginning of 1990, the company got a production license of 5000 PCs and established sales targets, but in fact it sold only 2131 units in the year.

The early 1990s of domestic computers, like the 80 's domestic color TV sets and the late 90 of the domestic sedan, almost all the accessories are imported from abroad. 1990, our country's computer production and marketing capacity reached 85000 units, 1991 to 200,000 units, to the wave and the Great Wall most famous.

In fact, the so-called domestic brands, but in an optimal way to assemble imported accessories, and then hang their own trademarks. And even in the computer industry there is a popular term-oem, meaning "original equipment manufacturer", there is also a theory called "screwdriver-type factory." They buy parts from different suppliers, assemble them into working PCs, and sell them to their users.

Lenovo Computer was born at the beginning, and did not get rid of this situation, in addition to the inside of the motherboard for the production base in Hong Kong, the rest are required to purchase overseas. So the supply of spare parts becomes the first part of production. "A computer has nine major types of accessories, it's almost ' eight ': The CPU is from Intel Corporation, the memory chip is Japanese, the hard disk is from Singapore, the Monitor is from South Korea, the display card is from Taiwan, the chassis and keyboard are also from Taiwan's chassis, the motherboard is from Hong Kong Lenovo, only the power supply is the mainland production. ”

Mr Liu realised that if the quality problem could not be solved completely, don't say the company's generations, even the company's survival will encounter the threat. He promptly ordered "Hong Kong to immediately find a new keyboard sourcing, and invited experienced structural designers to help put forward a practical light, horn and other emergency reinforcement program." Then he flew back to Beijing from Hong Kong and said to the company's cadres, "If we can't solve the problem of quality, I will resign." "To the company all staff issued a circular:" To make one thing, from beginning to end 100 links, a link out of the wrong. You are wrong, you are the sinner of the company! "Since then Lenovo more focus on product quality, Liu also just steady." But it never occurred to me that the bigger challenge was just beginning.

Liu later recalled that, in 1990, in order to protect the computer industry and national brands, foreign computer companies to import the machine through import permits and high tariffs to block them outside, but the result of the protection of our products and expensive quality is not good, foreign computers can not come in, seriously affecting the information process, Like banks, customs, a large number of units need to use computers can not use the computer. So the country in 1991, 1992, the tariff significantly reduced, from the past 100% to 10%, and then canceled the approval, at this time foreign computers such as IBM, AST, Dell, and so on a large number into China. Came in after really led the development of all walks of life, but the computer manufacturers suddenly received such a big impact, suddenly Bingbairushandao, I remember the 1993 Great Wall of the brand in China disappeared, that is our country a mainstay of the enterprise, become a production department of IBM.

"What do we do for business?" If it weren't for the country, what else would we do? Lenovo wants to be China's own brand. "At that time, Lenovo accounted for only about 2% of the Chinese market, and we are struggling to study, in the capital, technology, management, talent, all aspects are far from competing with people, how to fight this battle?" Do not go back and continue to act as agent. Lenovo's thinking is still correct, not to study how strong competitors, we have a good internal adjustment, organizational structure, business model have made adjustments.

In the 1993, Lenovo's PC probably sold less than 20,000 units. In this case, Liu on the internal made a substantial adjustment, the first structural adjustment, while changing a young man named Yang, less than 30 years old, life to bear this matter.

Liu said that after the Yang arrived, after a very hard effort, the first two years of procurement, production, sales have made a substantial adjustment after a lot of preparation work. By the time of 1996 years, began to launch a shock, how to impact it? Is 1996 years, Lenovo PC began to three consecutive times, the proportion of the price reduction is a big surprise.

At that time, I remember the newspaper in Beijing, an article said, "Lenovo's red flag can still play how long," said that we are suicidal behavior, at that time peers are worried about us. As a result, at the end of the year, our sales total number increased by 100%, while profits increased substantially. What's the point? In fact, because of the big sales, if we can reduce costs, the overall profit margin will start to increase, absolute profit began to increase.

What are we going to do in 1996? What should we do with a foreign enterprise? You know, the computer a few times a year, the reason for price reduction is mainly in several key components, one is the CPU, one is dram (memory), there is a hard disk. As technology continues to evolve, the prices of these devices are constantly slipping, sometimes fall very badly, such as DRAM, in three months, may be from 16 dollars into two dollars, a board has eight slices of dram, a computer light dram price, it may be a difference of more than 100 yuan, the cost changes this how big!

Therefore, the price of the machine and the cost of high and low, with the existing inventory of the length of the extremely relevant. For example, can let the inventory time is extremely short, or the stock is long, buys the machine component, all is loaded the sale, and the machine buys, three months later sells, that is much worse. There is a change in the speed of production, logistics flow control of the order, there is a very big problem, is to market forecasts. You want to predict the second half, for example, after 6 months, you will probably decide how many components, because the components to be scheduled, you predict not to set more, that of course will cause inventory backlog, so these things are to grasp very accurate. In fact, every aspect of the operation must be mastered very accurately.

Lenovo we carried out about six months of the drill, how to do each process, in the end can withstand how long, meticulous analysis. Then repeated market comparisons, and finally ready to launch the campaign. Blow up, Lenovo machine prices in China immediately in the dominant position.

This matter is of great significance to Chinese users, because in the past foreign machines, such as American machines in the Chinese market dominated, the mainstream model is low and expensive. When the foreign mainstream is 486, China's 386 is more expensive than him. When domestic brand, the Great Wall, founder ... After forming a Chinese machine to guide the price, the PC price will come down soon. Therefore, in the national industry, in fact this is very important.

But this matter, the careful planning, this set is all made by the young comrades of our company, they carry out the planning, they organize, also by their final implementation. So this is Lenovo's young people, from the planning and implementation of the Organization are all of them, so the young people on the stage of Lenovo has taken the lead role. Then Lenovo was all the way from 2% of the market share has been reached 30%.

' In general, Lenovo has been transformed from a very small enterprise into a firm today with a certain size, ' said Mr Liu. But also vigorous upward, there is one reason the most important reason is that in my colleagues and I have the heart of the goal, there is pursuit, there is a vision, no matter what difficulties encountered will never waver, never give up.

Overseas Development Trilogy: Difficult to market

For a long time, Mr Liu has felt strongly that the Chinese market is about to become an international market, with the world's major computer manufacturers rushing to compete in mainland China. Only the "Go out" side can win.

In December 1989, Liu spoke about his three-step overseas development in his report to the Great Hall of the man. The first step is to establish a trading company overseas to enter the international circulation. The aim is to understand overseas markets, explore business laws, accumulate funds and find breakthroughs in developing export-oriented products.

"We set up Lenovo Computer Limited in Hong Kong and we only invested HK $900,000 in the opening hours," he said. Hong Kong Lenovo Company existing 102 employees, operating area of 3000 square meters. The development of Lenovo in Hong Kong has exceeded our estimate. ”

His "two steps" are to build a multinational company that includes research and development centers, production bases and international marketing networks. The landmark event was the August 1988 Hong Kong Association of Mergers and acquisitions quantum. Quantum and Beijing Lenovo have developed four new products overseas in half a year and hit at the World Computer Expo.

Liu's "Three Steps", Lenovo Group overseas listing, the formation of economies of scale, and strive to be among the ranks of the computer industry in developed countries. In Liu's design, the "Three steps" will be implemented in 1993.

Mr Liu has been trying to get Lenovo on the market, and in the spring of 1992, people from the CAS, restructuring, new technology and Science commission were constantly looking for Liu, who wanted to make Lenovo a public listing on the Shenzhen Stock Exchange. The number of people willing to invest in Lenovo was numerous, but it was rejected by Mr Liu without exception.

Liu said that anyone who wants to invest thinks they have a dollar and a dollar for one of our money, we don't think so, we want to vote for 1 million, at least you vote 10 million, why? Because our company's reputation is there, the experience is there, these things are very understanding abroad, as long as the stock on the market, a piece of money outside to 20 yuan, we know what is going on. Now how can I take a piece of you and we'll split it?

In the 1993, Hong Kong Lenovo was small, with only more than 600 million assets listed. Also faced with policy restrictions, which caused their idealistic action suddenly frustrated, and the big sense of the listing is not imagined smooth. In 1993, there were very few red chips listed on the stock exchange, and there was no "red chip" concept. Hong Kong Lenovo, which is listed on the day, is a company registered in Hong Kong, and the listed assets only involve overseas assets including the motherboard and distribution agency business, which is completely related to the PC business Lenovo.

In the run-up to the IPO, China suddenly had a csrc. When Lenovo submitted its listing materials to the stock exchange of Hong Kong, the Beijing Securities Regulatory Commission believed that Hong Kong's Lenovo-holding shareholder was a mainland enterprise and that its overseas holdings of holding assets amounted to a listing of mainland assets, which required strict vetting. Through the story hurdles, the SFC and the SEC's approval took a full six months, the planned 1993 listing was postponed.

After the Spring Festival of 1994, an inspiring news came: 2

14th Hong Kong Lenovo IPO. According to the Hong Kong stock market record, the company sold 168 million shares per share of 1.33 yuan, a P/e ratio of 13.8 times times, the number of oversubscribed reached 409 times times, Hong Kong Lenovo's market value suddenly reached 828 million HKD. Mr Liu's "foray into the Overseas Trilogy" was fully realized.

The successful listing in Hong Kong is of great significance to Lenovo: Changed the company's governance structure, the Chinese Academy of Sciences accounted for 65%, to ensure the interests of large shareholders; Secondly, the indirect financing mode of the association to the bank borrowing is the direct financing mode to the stock market; third, the SEHK requires corporate governance more transparent, listing also makes Lenovo's management and international standards.

Doing business is a bit like climbing Everest

Lenovo from a billion to 1 billion story today seems to be an understatement, a lot of entanglements difficult to clarify, do not need to delve into. What is more noteworthy is that Liu, as a pioneering veteran, shares his experience with us.

As an entrepreneur, he says, he has a strong ability to learn. Mengniu founder Niu There is a sentence, the transformation of the environment, the transformation of others difficult, to transform themselves the easiest, I think that is quite right. Some people's character is not to change their own, it may really not be suitable for business. Entrepreneurs are strung a pearl necklace that line, each person is a pearl, can be strung together, this test is actually learning ability.

I want to emphasize the ability to learn, more is: from the book or outside of things to learn, and then combine their own to do things, repeatedly to consider, to go back to disk. Lenovo likes to say "Fu Pan", in fact I do not play Weiqi at all. Do one thing at a time, think again about how you did it, and think about the boundary conditions, and usually what you do is not successful because of your success, but the role of some sort of boundary condition. You do not want to know, this thing can not do, often think, reflect on the progress of the people will be very fast. And in thinking, you should focus on your own problems, not too much to think about what others should do. In the war, we should constantly according to their own situation to develop a set of methods, rather than according to the existing recipes to cook, to find the law, write recipes.

We are in the PC industry, the cost is very important, because the components accounted for more than 80% of the cost, and technology development is too fast, when the new memory chip, old products at any time may reduce prices. We later studied a set of soil methods, a small step to run the way, how to order and so on, this recruit very spirit, in that year, we use six times to reduce the way, and repeatedly hit the competitors, including a few foreign large companies can not do. That year some it-related media reported that "Lenovo is going to jump" and so on, in fact, we have a large increase in profits, market share, because we have studied the problem through the specific situation.

Technical problems also need to be studied, we just started with little money to do basic research and development, from the television industry has been greatly inspired. At that time the Chinese power grid voltage is not very stable, if the TV manufacturers with a good bit of components, design better, television performance will improve a lot. So we develop the so-called product technology, is the technology and the actual demand of the market, can improve the gross margin of the product. 1998-1999 years, the internet began to popularize, but the general consumer Internet is still very troublesome, to install the modem, their own software, but also to the telecommunications agencies to register to access the Internet, we launched a computer, "a key to the Internet", only by this one we raised 9% market share. A real solution to real problems like this is a performance of learning ability.

Further down to the study of management. If you want to long-term development, you must do three things, "build a team, set strategy, with the team." Doing business is a bit like climbing Mount Everest, you can climb from the North Slope and the south Slope, the essence of management is the same, but no matter what, must have their own set of stable argument. Lenovo Enterprises are determined to follow the management of the three elements to do.

Don't run as a sprint.

In 2010, Mr Liu wrote in the People's daily to recall the entrepreneurial mood. Why did I venture out? At that time at the Institute of Chinese Academy of Sciences work, the results were put there, but did not push these results to the market, really promote the national economy. On the one hand I want to try their own life value, to see how much I can do, on the other hand, also want to try "High-tech industrialization" this matter. Later, I gradually discovered that I have some characteristics, such as ambition, pursuit, and indeed organizational ability. My heart is relatively wide, good at communication, like summing up, slowly can be extracted some of the basic rules of business. The important ability of the enterprise is to organize the ability, continuously to set the goal for the enterprise, lead the team forward. If you start to grind off the edges, it's not the right thing to do.

Entrepreneurial attitude, I believe in a word-the difficulties without their number, never wavered. As far as possible first think clearly, know the depth of water shallow before thinking about entrepreneurship. may not be done immediately, through a period of time, precipitate the original idea, the things want to understand, resolutely to do, do not waver. Enterprises to make strategic decision-making is also so, before the situation repeatedly think well, and then resolutely implement, and once shaken, nothing can be done. For example, the past railway station phone because the line is small, always busy, want to get through to keep dialing, but the prerequisite is to dial the number right, and then determined to finally be able to dial in.

Ambition, but not everyone is fit for ambition. My daughter once asked me whether I would like to be a tree or a grass, I said I would certainly like to be a tree. The grass is willing to silently devotion is worth affirming, but the whole society is the big tree in pushing forward. History creates heroes, and sometimes heroes make history. I've seen some people who have a big heart, but not enough power and pain. So everyone should first look at what they fit and what they don't fit.

Entrepreneurial process, only the struggle and involvement of the spirit is far from enough, but also should have other conditions, such as quality, talent, opportunity. Be clear about what you are determined to do and what you can not do. I suggest that students who start a business break a big goal into several stages. First set a goal in life, after the efforts to complete, then set another goal, continue to work. It is on the basis of slow and steady that one can succeed. Do not take long distance running as a sprint, long distance start rather slow, appropriate distribution of physical strength, in the last minute sprint. If you start out and try to get the applause, you may have been down before the end.

The enterprise's continuous development and lasting success, the most fundamental, depends on the quality of the entrepreneur itself. Entrepreneurs themselves need to have three kinds of quality, first, the goal is clear, strong will, this is the first condition. Successful entrepreneurs in the process of entrepreneurship, not one is not a fall to touch, take a lot of detours, suffer many setbacks. The second is the learning ability of the entrepreneur. Environment constantly changing, need to constantly adjust strategy, which requires a strong ability to learn. Learning Ability 30% comes from books, and more of them should be obtained from their own practice. Third, the emotional quotient of entrepreneurs, to have a broad mind, can tolerate, will be able to benefit. To their own strict requirements, set an example, so that the enterprise culture can be well established. These three are a necessary but not sufficient condition for the success of an enterprise, and if other factors such as opportunity are added, the enterprise will go further.

Liu said, we are only a hilly, this is not a false word, the future to see today's Lenovo Group, should be like standing on the high-rise buildings looking at the small bungalow, behind a huge space.