How does SNS website improve user's loyalty to visit?

Today, a SNS website, found that there are some "friend application", do not feel a bit of kindness and satisfaction, how to leave so long, also did not update what content, why there are some unknown name of the nest friends and asked to add for friends? So with the idea of "handing million individuals", the one by one approved the request. Although the heart know that there will not be any substantial excessive communication, but still holding "good people" and "more than one friend more than one way" of the idea agreed to apply, it will only move the mouse will be able to complete the effort. But, just as I was free to browse through the space of these new friends, I suddenly had an epiphany and wondered if it was a "yang"?

The exclusivity of Renren, the main reason is that with a happy lawsuit, this is like a joke farce may continue for some time, and after that the competition is still beyond doubt, even if Renren lost the lawsuit, but if now can monopolize many apps will undoubtedly for the subsequent competition to provide a lot of convenience, Although kaixin001 is relatively closed in relative terms. But at that time Renren provides a variety of app Plug-ins are undoubtedly exclusive, this and kaixin001 will have a great difference exists, but also more user-friendly choice, for users, is a kind of open.

51.com to the closure is a necessity, I always feel that 51 of the product is very cow B, because they attach great importance to differentiation, as 51 themselves said, "All of our decisions are based on the development of 51.com itself." In the past year, we observed that the app plugin too much, too bad, homogeneity of serious ", today's plug-in deletion is undoubtedly a grasp of the difference, from this extent, although the app closed but in fact it is to provide more open to users."

Many webmaster friends are familiar with the principle of SNS website, and as the main station of a standard. One of the core values of SNS sites based on the six-degree theory is to help users form interpersonal networks, which is also a key factor in attracting users to long-term presence and permanent residence. As for some Web application game hot, just on this basis to strengthen the friend interaction and pass the lonely time a flexible form bale. A website to increase the loyalty of users must be painstaking create some unique new content to attract netizens, and further break the psychological defense of new users, so that they have a sense of home and feel, if the degree of attachment to the effect is better. Since the purpose of the user registration SNS website is to make friends, once the SNS website organizers do everything possible to help users realize this small desire, then these new users in the invisible to a warm warm sense of respect and be valued, Naturally in the heart of this can meet their friends desire to put the site in the preferred location of the site.

Looking back, let's take a look at the phenomenon described at the beginning. Why some newly registered users, not perfect what information, no update what content, did not upload any avatar, by some people's attention and attention? These new users, just registered there are some old users sent a warm "friend application", and no matter what the other person, what is the purpose, just a "hand not to play smiley people" Traditional culture psychology, what reason do you have to reject others ' kindness? Of course, unless you hate the registered name or avatar picture, can not arouse your good imagination and interest, in general, new users have just arrived in a strange environment, very eager and expect to have "acquaintances" to greet to create a sense of belonging. So, whether someone is really interested in the new person, or false is that some people use this mentality, to facilitate this phenomenon, are the same, the result is a new user registration will be enthusiastic courtesy, and the site has a preconceived impression of this site as a "home" is not impossible, and will " Often go home to see ".

Now, we can always get a clearer picture of how the Web site mentioned at the beginning of this page enhances the loyalty of new users. In fact, this approach is not difficult to achieve, only in the system settings, so that the old users to new users randomly automatically issued "Friend Application", and at the same time, new users are automatically automatically sent to the old users "friend application", this application action, can also be between the old users, new users, active users and inactive Randomly automatically "buddy requests" between users, and so on, between different user types and populations. Although, the result is not all received "Friend request" users can fully approve the application, the successful completion of the task of adding friends, but, if the whole station to use this enhanced user contact tips, long-term down, the effect is still more obvious.

As for the beginning of this article, whether "Yang seek" is irrelevant. Even if the "white lie", but also the site organizers in lieu of users to exercise the act of adding friends, whether to recognize this "agent behavior", the initiative is still in the hands of users. Therefore, for the SNS website organizers, good at observing and grasping this kind of subtle psychological feeling, in the new user's website experience, a lot of work, nature can step by step to seize the new user lonely heart, over the last, what worries new and old users do not sprout thick attachment of feeling? What worries the new and old users do not strengthen the deep loyalty? What worries Web site can not get enviable success?

But this is quite different from Facebook's opening up, where the Linux spirit is not working in China because it is too common to imitate in China. Especially for SNS type of website, the introduction of uchome so that more than a number of SNS station, in the user base of the split can not achieve the effect of Facebook, and the closed characteristics of SNS type station also decided that these split after the user can not and more users contact, it is therefore, kaixin001 only Sword walk slant rely on the game this very sticky way to get through the link between the user contact, and Facebook, this is a very consistent with the Chinese Internet conditions of the differentiated competition!

Recently in reading Zaimingzhe product experience, which is very useful "to do a product, not others we have to have, not to use a certain design to get through all the links of products; it is not a delusion to occupy the market with a product that no one else has. ”

This sentence on the Chinese Internet is very meaningful, adapt to market demand, differentiation is a kind of inevitable!

"Copyright notice": Where the works signed "Horse Prairie" articles are original, all articles starting in the Horse Prairie Blog (www.macaoyuan.cn), please note. This statement is also part of the content of the article, not arbitrarily modified. I am willing to share the work, if reproduced, must retain the author link and this statement! Thank you for your cooperation!