How does Software Monetization Take Advantage of Cloud Computing Express

Source: Internet
Author: User
Keywords cloud cloud computing software
It took only a few years for " cloud computing" to go from concept hype to full industrial application. Now, it has turned into an unstoppable wave of industry changes. According to the relevant research report of CCID Think Tank, China's cloud computing market has entered a continuous and rapid rise. Whether it is the competition of international giants' public clouds in the Chinese market, or the transformation of cloud strategies of local Internet companies, the rapid growth of user scale, and the innovation of cloud applications and cloud service models all show the huge potential of this market.

The flexibility and cost advantages of the cloud service model are attracting users to purchase or plan to purchase more SaaS applications. Nowadays, customers are no longer willing to pay the entire cost for all products and services at once. For software suppliers, the more frequent software product upgrades are, the less data protection and software authorization cannot be "left behind." With the transformation of the entire industry to cloud, software monetization, as an important link in the cloud computing SaaS chain, will also experience a self-reform. Among them, the most prominent problem is that it not only protects the core intellectual assets of developers, but also creates greater monetization benefits for developers and even users.

It is not easy for an independent software vendor (ISV) to win this "self-innovation", because under the cloud environment, the software usage model has changed from the traditional one-time license licensing model on hardware devices to A more flexible authorization model transformation with users as the core. As a result, ISV must not only meet users' demands to maintain the best user experience, but also continuously improve its own business goals, so as to realize the monetization of software while protecting core intellectual assets.

Software monetization revolution on the "cloud": from data protection to monetization benefits

Recently, Mr. Shlomo Weiss, general manager of SafeNet's software monetization department, emphasized in an interview with foreign media that “actively developing new business models and obtaining monetization gains optimistically are necessary actions for software vendors. They must seek The innovation of the software licensing model is to increase the ability of existing business revenues. At the same time, it is necessary to develop a wider market space with the help of new sales and distribution models."

Simplification, on-demand customization, flexible authorization, and traceability are the salient features of cloud services. For software users, while protecting their core intellectual assets from infringement, they also realize simplified operations, more flexible authorization configuration, lower maintenance and upgrade costs, and can provide timely feedback on the status of the software authorization. Basic requirements for software licensing services. Based on this demand orientation, the inherent software authorization model of the PC era is obviously too "clumsy". ISVs must find an innovative authorization model that is more flexible and efficient and adapts to the cloud environment.

As a global leader in the field of software monetization, SafeNet provides software vendors and cloud service providers with innovative software licensing, authorization and rights management mature solutions to help them develop, deploy, package, and package in a cloud environment. Measure, feedback and adjust, and calmly deal with the opportunities and challenges brought by the new IT environment.

The future of software monetization: licensing on demand, simplifying complexities

SafeNet Sentinel series of solutions, as the company's "fist-level" solutions for software authorization management, represent the future trend of software monetization reform.

First of all, whether it is a private cloud, public cloud or hybrid cloud environment, the pre-built software mode and cloud mode will continue to be used together for a long time. A unified management platform will provide users with volume-based pricing. Customized authorization is a breakthrough for software vendors. Technical issues. The SafeNet Sentinel Cloud Authorization Solution uses the advantages of cloud access licensing to provide a unified management background for desktop software and cloud delivery services, allowing desktop applications to achieve a new pricing model based on usage, and customers can pay as business development needs. This kind of authorization based on actual consumption is a customized solution based on the user's usage characteristics, stored data, and transaction scale. Users only need to price the actual parts used instead of paying for all software functions. ".

Second, traditional desktop software authorization requires users to bind specific hardware devices. However, in the cloud environment, users are no longer bound to specific devices, and the use of cloud services across terminal devices will become more and more common. An effective solution to meet this need is to bind software authorization to users rather than specific physical devices. SafeNet Sentinel’s innovative cloud authorization solution breaks through the authorization barriers faced by users when crossing terminal devices. Only one license is required to obtain one-stop authorization on PCs, smartphones, tablets, and even embedded devices. It can still ensure the compliance of software use in complex environments.

For software vendors (ISV), the software development cycle under the cloud environment has been greatly shortened, and it is particularly important to capture the usage of their own products and user feedback in a timely manner under continuous product upgrades. Mature software monetization management not only effectively protects its core data assets from illegal infringements, but also helps ISVs obtain timely software authorization and usage feedback, for example, which new applications or functional modules are welcomed by users , Which modules or services need timely function optimization, etc. In this regard, the advantages of the SafeNet Sentinel software monetization solution can be highlighted. With the help of advanced user data collection and business intelligence analysis functions, ISVs can understand the use of the product in time, and then make more appropriate adjustments to their products. , In order to enhance the user experience. On the other hand, for users, software monetization helps them develop more diversified new business models, thereby creating higher revenue.

Teng "cloud" and change, software monetization application prospects are broader

The innovation of cloud computing technology and services has promoted the penetration of IT applications into a wider range of social fields. Whether it is the increasingly rich cloud service model, or the big data applications and the Internet of Things that have developed based on cloud computing technology, software currency It exists as an indispensable service form in the new ecological chain, and its application prospects are generally optimistic. For example, the information revolution in traditional industries such as smart city construction, finance, medical care, education, and manufacturing has spawned innovative software services, and these industries are highly dependent on software monetization. Software monetization not only brings security improvements, but its value will be more prominently reflected in the rapid transformation of IT technology and services into productivity and corporate benefits, and even become a huge driving force for business innovation and industry transformation.
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