How does the Agricultural Service Enterprise website launch the network marketing?

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According to the relevant information: "At the end of 2013, China's Internet users have exceeded 1 billion, and the active degree is very high." The 2013 internet shopping market has also exceeded 108 million yuan. "The myth of the Internet is being interpreted, Alibaba, Jingdong Mall, Amazon and other electric enterprises and a number of industry enterprises have become the industry leader through the network, can be used as a traditional industry facilities agricultural industry enterprises how to grasp the trend of the electric business, how to carry out network marketing?"

The development of electric business requires the development of network, logistics and talents, but it is not possible to achieve complete e-business in every industry. Full-e-commerce means that the entire transaction process of ordering, payment and after-sale service can be completed by the user through the network step-by-step. Incomplete electronic commerce means that the user completes part of the business process through the network, and the service or payment link is still implemented online.

In fact, a lot of traditional industries can not achieve complete electronic commerce, relying on incomplete e-commerce has also been a leap-forward development of electrical business. If the industry is very optimistic about the O2O mode, home industry application is very common, customers online consulting orders, and then to experience shop experience products, payment transactions, or online transactions, door-to-door delivery by the merchant installation and collection, the agricultural service industry has a certain reference value.

The agricultural service industry may be covered by a wide range of industries, this article is about greenhouse enterprises as an example. Greenhouse is a kind of project product, with a certain similarity with home, complete e-commerce implementation is difficult, and this industry is not as simple as other industries shipments, need an implementation team to complete a project. Including demand research, greenhouse design, greenhouse construction, greenhouse project supervision and many other aspects.

Based on the above analysis, the Network Marketing road of the greenhouse Enterprise is heavy in the network promotion, gathers the latent user through the network media, then through the on-line consultation, turns the customer to the line to experience the transaction, the entire process network plays is a media function, is a link between the greenhouse enterprise and the customer. Below we specifically talk about how the greenhouse enterprises to carry out network marketing.

The first step brand matting--Network Word-of-mouth

You have any questions, you can Baidu. The use of search engines in the Internet population is extremely high, when you see a new brand, or in the purchase of a commodity, it is inevitable that the network brand terminology search to see if this step customers see is some good evaluation, the company released the relevant news reports, customers buy this product is also more assured, If nothing is found, or some bad evaluation, the results can be imagined. Therefore, do the network brand to promote the first step to do the network Word-of-mouth, the customer is easy to pay attention to the issue of knowledge, the brand name and product terminology into the encyclopedia noun, corporate image of the news release more than five, of course, the news in the title of the time some skills, if the choice of problems Can not do a good job of branding the first step, the future work is more passive.

Second step brand promotion--network promotion

On the network to establish a brand, network promotion is necessary. The first step to do the network Word-of-mouth, the second step of brand promotion to increase horsepower, let enough people know our brand, guide them to the Internet search, with the first step of the bedding, they read the information on the Internet after the possibility of purchase is very large, even if not buy also left a deep impression, very likely to buy or introduce friends to buy, Network promotion can promote the brand, but also promote sales.

Generally speaking, the network promotion includes advertisement promotion and PR promotion. The small Ma Ming Marketing Organization MA Shan Summary Advertisement promotion has the network hard wide and the keyword advertisement, the database marketing as well as the Alliance website advertisement, the public relations promotion has the soft text promotion, the search optimization, the forum promotion, the blog promotion, the micro-blogging promotion and so on. To create a well-known advertising to promote the effect of more direct, to create a reputation PR promotion more effective, advertising and public relations to promote the need for the use of.

Third Step brand image--products and services

Brand push very well, the product also sold a lot of enterprises can not be too happy at this time, because things have not been done, we do the image of the brand, the most important aspect of the quantity or products and services, the product is not good consumers do not like, the promotion of better also can not solve the fundamental problem, only to study the needs of consumers, mining demand point Another is to have a perfect service system, which is corresponding to the product, the product is also likely to appear a few problems, we timely solution to customers, so that customer satisfaction, the image of nature will have. Conversely, the first two steps have done very well, the product or service system has gone wrong, the damage is the brand image of the enterprise. Specific questions can also be linked to the author Penguin 83138237, the relationship between enterprises and consumers is a knowledge, especially in dealing with crisis PR and negative reporting, need experience, skills, and cautious.

Fourth step brand Maintenance--network PR

After the sale of the enterprise's goods, this should be after the sale of the department and customer exchange, if the product out of what the situation, after sale department is according to the rules to deal with. When the enterprise encounters a crisis, this problem can not be treated according to the after-sale rules, need to consider the market and brand. We all know that satisfied customers are the best salesmen, then we can also deduce that dissatisfied customers has become a brand development barrier.

Dissatisfied customers, if the network vent their emotions, it is easy to form a network crisis PR, the need for the company's brand to deal with the specific people. In fact, the enterprise will inevitably have a dissatisfied customer, some competitors in the wacky, the way to prevent the need to do day-to-day public relations, usually in the process of enterprise promotion, the enterprise's benign information in the online promotion, to prevent the spread of bad information.

China has a saying, "Good things do not go out, bad things spread thousands of miles," very suitable for use in the network brand, enterprises may do a lot of work, in order to enhance customer satisfaction, really see the effect is difficult, but if there is a negative burst, in a flash may be full of Internet. This requires the enterprise in accordance with the small Ma Ming consultant of the idea to do a good job in daily PR and public opinion protection, timely find problems and kill it in the cradle.

Agriculture is the foundation of economic development and the most important of the national economy. The development of agricultural service industry is the power source of agricultural development, and it is also one of the key industries of rapid development in the next few years. As the managers of enterprises, we should take stock of the network opportunities, create more business value for enterprises, and enable enterprises to make more contributions to the development of society and industry.

This article is the Beijing Small Ma Ming Network Marketing Organization MA Shan original, reprint please indicate the source and author small Ma Ming official website www.newssem.com