How does the American version of Buyren (the predecessor of the Easy-purchase network) be refined?

American version of the Buyren (the predecessor of the easy to buy the net) is how to refine it? (BIS) (Website Alliance Part VI)

– The growth of Tim Storm, founder of American Www.Fatwallet.com

Tim Storm feels calm and slightly pensive. As FatWallet.com's founder and chief executive, he has developed fatwallet from a Web page that only publishes hundreds of online retailer coupons to a successful American lead-shopping community portal with more than 1 million registered members and more than 700 partners.

 

Fattwallet now has 47 employees and has just moved to a new office in Rockton. It has been almost 10 years since Tim Storn spent 70 dollars on domain name fees and 30 dollars in virtual hosting costs for 19,999 years.

Tim Storm has been a computer geek since he was 10 years old. Because of his passion for computers, Tim ston a computer at Milwaukee University, but dropped out when he realized he didn't want to be an engineer.

Make your interest into business

Tim used to be aware of the importance of third party credit and Consumer Mitek in the business environment during his work in the past. When one day he was searching for Amazon's coupons, he found either nothing or an expired link, at which point he thought about what he should offer to consumers.

The lack of online coupons inspires Tim to start as a business hobby doing fatwallet, a website that collects online coupons to get started. He tried to resign from Mitek's job, but Mitek gave him a raise to retain him. Eight months later, he conceived of FatWallet's development strategy, and this time he felt obliged to resign in order to devote himself to the development of FatWallet.

Although he was already the father of 2 children, Storm said he was not at all worried about the financial risks of his fatwallet business plan. He analyzed his site's eight-month traffic (100 people in the first month) and cash flow, so he was always profitable because of the small cost. His wife helped him to make a good start, and he made his own forecasts for the next few months, and the revenue for the coming shopping season would surely rise quickly. So he resigned without hesitation.

After 2000 years of development and growth, the beginning of 2001 years, FatWallet recruited the first staff. Due to the absence of Mitek work place restrictions, Storm also moved the site from Monroe back to their hometown Rockford. For more than a year, Strom worked in his basement and began adding some telecommuting staff. By the year 2002, Storm began to realize that the company had to change its virtual office status and moved it to a less than 1000 square feet office in an insurance claim center.

Plus employees from Eastern Europe and Poland to FatWallet, a total of 3 people were telecommuting at the office and 3 others. Storm says one of the key to the company's success is his early knowledge of bringing smart people to his side.

Today, FatWallet has 30000 square feet of personalised office and 47 employees. Storm smile, the new office meeting rooms are just as big as the original office, and now the office conditions compared with the original is simply the Sky underground.

Storm, though already a successful CEO, has always kept a low profile and is more willing to focus on the consumer. Storm recalls that once he had breakfast with the boss of a large online retailer (BTOC), who wanted to become FatWallet's biggest client by working closely together. Storm did say something that surprised the boss: "No matter how big you are, you will always be our second largest customer, because consumers will always make our biggest customers."

"Service consumers, not service Alliance marketing, is the key to the survival of all consumer communities," steam stressed.

Defenders of consumer interests

In the November 2002, Storm was greatly concerned by the media for its consumer protection in the confrontation between an online consumer and the retail giant, the big man. After the fatwallet of a Forum member award for the benefit of the product of the best Friday advertisement, the DMCA asked FatWallet to provide the publisher's personal contact information or delete the post, in violation of an intellectual property. were rejected by storm.

In 2003, storm the same side of target, Best Buy and Kohl ' s several similar things, the results were rejected.

Storm the events of 2002 to the company to establish and define its own values: integrity, responsibility, innovation, respect, balance and passion, and to motivate all employees.