How does the brand manager do the network promotion?

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The development of the Internet is unstoppable, the traditional enterprises to open up network channels is imperative, but the traditional channels of enterprises to promote the network less, how to do a good job of network promotion is a key to the development of network marketing channels.

Generally speaking, the enterprise's network promotion is by the Network Marketing Manager or the Network Promotion Manager is responsible, director of marketing, network promotion team may also have copywriting and design and programmers, but the traditional enterprises generally do not have a dedicated network marketing team, the task of network promotion will be pressed together in the brand manager's shoulders, of course, some enterprises call the market manager, Planning Manager, the author of Small Ma Ming Marketing organization Ma Shan to brand Manager as an example to talk about, other similar.

To be honest, whether it is the brand manager, or planning manager, docking media, television, newspapers, magazines, outdoor and other media advertising, to do exhibitions, PR communications companies are connected with the post, often the most telephone, the most miscellaneous one post. Of course not excluding some brand managers proficient in the network, in most cases, this is not the case, the network is a new media, and development changes very quickly, from the general Web site to Chinese domain name, from 3721 to today's Baidu, from BBS to micro Bo, the network on the one hand generated more knowledge than the other several major media knowledge quantity, It is no easy task to let busy brand managers study the Web very well.

In the absence of an enterprise Network Marketing manager, enterprises need to use network promotion to open up new channels of network sales, enhance brand value, as a brand manager how to do this network promotion work? The author small Ma Ming Marketing Organization Senior marketing consultant to share this topic in order to be able to worry about the brand manager.

Learning Network Marketing Strategy

Although the work is very busy, but network marketing or to learn, this may become your core competitiveness in the workplace, become a brand manager raise the chip.

Learning the actual combat skills of network marketing, may be long time to try and practice, but learning Network marketing strategies and external knowledge, for a competent brand manager should not be difficult. The principle of learning is to find the direction of network Marketing, will choose service companies, know how to evaluate the work of network marketing, and so on, here you can recommend a learning place, online marketing China on-line learning platform, interested directly to Baidu.

The network marketing aspect work mainly has the network advertisement and the network public relations two big chunks, network ads include a variety of keyword ads and version ads, version of the ads more easily understood, focus map, banners, Optimus Prime, banner flashing on the page animation, keyword ADS is search engine advertising, this is generally also contact, Brand managers understand what is going on, but the specific background how to operate, how to save money, improve conversion rate, Brand Manager may not know, but it doesn't matter, this is not a brand manager should do, is the network commissioner to do things.

The network public relations this part, is more complex than the network advertisement, the network public relations including all soft promotion, promotes the Word-of-mouth and the brand for the goal promotion. Mainly include soft text promotion, search optimization, forum promotion, blog promotion, micro-blog promotion and so on. Forum blog here and the promotion of micro-blog, can be incorporated into the soft text to promote, the operation of similar ideas, but the spread of the platform and the different styles of writing, these specific operational skills are many, can see the small Ma Ming marketing agency official website of other articles. Search optimization industry called SEO, as the brand manager first know the purpose and significance of this optimization. Learn from the study of their own enterprises to do what work, what kind of people or companies to do, which has achieved the first step of success.

Outsourcing Network Marketing Combat work

As mentioned above, the brand manager's work has been more cumbersome, let the brand manager to carry out the network promotion affirmation is not realistic, this either gives the brand manager with a network promotion specialist, either mainly relies on the outsourcing, actually hires one employee a year the cost also to be more than 50,000, but the outsourcing these work still spends not to complete so many expenses.

Before said to learn Network marketing knowledge, bedding The purpose of this knowledge is to be able to correctly formulate the strategy of network marketing, know how to choose Network Marketing services company. The network is the new media, companies are also more, brand managers choose companies to understand the strong business of each company, each company has its core competitiveness of services, but not all of the services are so strong, small Ma Ming marketing agencies of the service network area, this is a professional field of consultancy service companies, To provide network promotion and implementation, but also for the enterprise to develop the overall network marketing solutions, to the enterprise a clear idea.

Network Marketing Consultancy Service

Generally able to provide consultancy services to the company, the implementation of the quality of service personnel, implementation costs and prices will be higher, but the effect is more assured. Now the Network promotion field, the size of the company is uneven, some companies are lower prices, but limited service capacity, they are suitable for some other companies to set up a good plan, the preparation of the requirements of the media implementation work. This is the difference between the two, enterprises should be based on their own actual situation, such as consultants, the choice of executive companies to save costs, if the strategy and methods are not proficient, it is recommended to choose a consultancy service company, can not be penny wise.

Brand Manager, is a position to spend money, often cautious, this is right. Also tend to be other departments of colleagues misunderstanding, work no pressure benefits, and so on, do not know the work of their jobs cumbersome, high capacity requirements, and finally wish all the brand manager to do a good job of network promotion. This article is the Beijing Small Ma Ming Network Marketing Organization marketing consultant Ma Shan Original, reproduced please indicate the source, if there are more problems can be on the small Ma Ming Marketing Organization website Consulting Online.