How does the creative director make the brand marketing free by a "family photo"?

For a creative director, can make her boss most satisfied with the performance, perhaps not spend a dime his money, for their home brand created a great publicity effect!

Last month, Jenna, a renowned manufacturer of J.Crew's female creative director, made a successful "free advertisement"

What she did was really simple, only to find her own five-year-old son, to take a lovely photo of the child. Looking carefully, she was helping her youngest son, uh, paint "nail polish" and pink nail polish, and next to the crayon that had just finished, he painted his son "pink".

A simple picture, accompanying text: "quality time", happy parents ' time, did not buy any media version propaganda, just put on their own site above the J.Crew, it caused a few columnists and reporters came to visit, and then the big book their own feelings, also attached to this one Advertisement, and we can see the ad at the end of the Pacific Ocean (pictured above).

This magical picture, the little boy's toe was painted pink, the cause of the sensation, because it is still the current culture "not allowed" behavior, a little boy, how can his toes painted pink! The article quotes several columnist or community opinion, Fox News's famous mouth Professor Ablow, directly separated from the Jenna clamor: "jenna, now may also be fun, but suggest you, more you earn some money to spend on your children for psychological treatment. "The professor believes that such a" pink nail polish "move is how our culture is now beginning to completely break the character of sex, is absolutely unacceptable. In addition, there is a conservative group called "one Technologists moms", has mobilized its mothers "one person one letter" to J. Crew protested that they accused j.crew,"of these unconventional acts, which could damage a child's self-awareness and self-esteem. 」

However, another faction also comparable more let, someone else launched http://www.aliyun.com/zixun/aggregation/1560.html ">facebook publicity activities, to join." The initiation of the man, but also very funny to find his "daughter", imitating the action of the creative director, but he and his daughter "swap", become a daughter in the man's toe, painted "pink"! But only 826 people "participated" in the event, and did not pop on Facebook. In addition, a biological female professor ran to the psychology of the professional blog to express her support, that the children of this age are still trying to find, learning, they will slowly develop into a generation than our own "more interesting" "New humanity."

This kind of words is really interesting, you will find that the barriers are clear on both sides, and, you think this topic out, you can "promote communication"? No, it seems that because of this photo, the two sides are speaking more and more vague, more and more talk, more and more unclear.

It does point to a modern "unresolved" problem--in modern times, women can dress up like men, but men are not allowed to dress like women, girls dress like boys, we say she is lovely, good personality, like more than hate, but on the contrary, but not. But this is a human personality, what each adult sees as "pink" and his/her growing background has a big relationship, and it seems that "liberals", perhaps on another topic, become "conservatives," and in a mixed battle, the most powerful is the "creative director"

She took only one photo and painted the little boy with pink nail polish. Lovely child, should not do things.

Then, on her official website.

has created these topics!

And these topics, unexpectedly ingenious will not j.crew the core value of the problem, we scold is the director, not J.Crew, such a photograph, or similar approach, seems to be a wave after wave, each time, only rely on a clever photo.

Creative people have a sharp tentacles, when the creative person's range is shrunk in only one picture to play, creative people must be able to think of some better this; if you shrink back to these "controversial topics", then creative people can come up with better ideas, and what are some of the controversial topics in the grey area that can be "fanned" by "a photograph"? Put their own brand into that picture, it becomes a free promotional activities!

Source: http://mr6.cc/?p=6158