How does the enterprise website do the content construction? Do a good job of specialization, specificity

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Since most traditional enterprises have not carried out E-commerce, information publishing site is still the main form of corporate websites, so the information content is particularly important, what is the most important for corporate web site? As a third party outside the enterprise platform, in the daily work summed up a number of corporate Web site content Building tips, To share with you.

How many content can the enterprise provide to the website?

Before the content of a website is built, need to understand the content of the enterprise can provide a general framework, such as a corporate Web site generally contains information: Company profile, Product introduction, company dynamics, after-sales service, contact information, and the general Webmaster class sites, corporate Web site can fill the content of less information, So some small websites always have some simple face, content is poor, thousand network side, the information obsolete and so on.

The initial stage of enterprise construction, you can do a good job of the framework, for some temporarily do not have much content can be filled in the column, you can first hide, and then after the need to appear again. For example, the company profile, there is no corporate culture, corporate events, such as small columns, you can only fill in the Enterprise profile and Enterprise Services and other content.

Enterprise website to be based on the actual situation of their company, can now provide, in the future a period of time can be updated to provide the plate can be highlighted, such as an enterprise's product information is the most important, to mining machinery companies for example, can be broken, vibrating screen, such as a single series of products to make And the company does not have a recruitment plan or do not need network recruitment, do not set these sections, not vacant section, not to fill the content.

Second, the content of the corporate web site to specialization, specificity

While browsing through some corporate websites, will find some more special phenomenon, some corporate web site almost became a big talk, the above reproduced a lot of cultural and entertainment content, the surface looks like the content of the site is rich, the site is often updated, but the real and the core business related content has become a supporting role, That's one of the reasons why there is traffic and no turnover.

The function of the enterprise website is to display the good image of the enterprise externally, the content should be related to the industry or product of the enterprise, although these content is not attractive, but these content is the information that your customer or potential customer need, so the target user has pertinence, the turnover rate will also rise.

Third, what the user really needs content

Enterprise Web site can not and is not necessary rollout, each enterprise has its own specific products/services, the content of the site should be around the core business settings. Corporate web site should not just be a device, the site is the most useful marketing tool. Of course, only in the site can meet the user needs information under the premise of the site's marketing function can really play a role. So what information does the user need?

Since users are our main clients, it is important to analyze carefully what information they need. In addition to doing some research reports to investigate the real needs of users, standing in the user's position to see other corporate sites is a good way. Take a TV production Enterprise for example, if you are a user, what information would you like to see? There are a few: see what new products, compare the performance and price of different specifications, compared with other brands of similar products, query local vendors and warranty address, and so on, if you can order online, Users naturally also want to know the relevant information, such as ordering, payment means, delivery time and cost, exchange policy and so on. Therefore, these content should be the focus of the website.

Iv. promotional information launched by enterprises should also be reflected in the website

When we talk about the content of a corporate web site, it's usually just a discussion of the basic information that the site should involve, which, once completed, may not require frequent changes at a very long time, but with only these basic information, the value of the site is difficult to fully demonstrate, Reasonable use of corporate websites this piece of enterprise own propaganda position, can achieve the effect of twice the effort.

Some surveys have been done, and about half of the users want to get free samples or coupons from the websites they visit, but you may only post ads in the physical store, but not in your site, not to lose a part of the potential customers? If users also fancy the products of two companies, And one of them announced the ongoing promotional activities, he will not hesitate to choose you!

In addition, the content of the enterprise Web site is a long-term adherence to the process, to carry out a number of regular updates, so as to be more conducive to the friendly search engine, so that users trust your business faster! After all, there is no free lunch, no pay how can have a harvest, Only long-term unremitting efforts to truly maintain a full content of the enterprise website.

This article by the Equipment Manufacturing Network http://zhuangbei.gongchang.com/Editor to publish, welcome a lot of exchange experience sharing, reprint please specify the source, O (∩_∩) o Thank you for your cooperation!