How does the existence commonness of the Internet product map under competition

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The recent big debate is actually quite a spectacle. As the development basis of Tencent in the future, micro-letters have long been entrusted with the task, and this adjustment to 5.0, micro-letter is to add some functional blind spots to make it more like a system in the channel, which is critical to micro-letter, but also important. A problem in one Direction leads to the trend of the whole development strategy. Perhaps the aggressive and good genes of micro-letters have seen threats and hopes in the industry, and some have started to compete or even subvert the idea of micro-trust.

But the simple function of replication who can do away with the micro-letter has been the rich, so smart developers pull a powerful assistant, and this assistant is the operator, the combination of the two was born easy letter such a product. Easy to launch to the present, registered users have reached the millions, the market response is quite enthusiastic. Of course, only from the registered users, easy to trust and micro-letter 400 million compared, but these are not the key, the key is easy to find the current direction of discovery to seize a few points. And these points is the author thinks Internet products must be successful. So, what's the point?

It boils down to a total of three points, channels, users. For channels, micro-letters have been well mastered, from the Tenpay, easy to the micro-letter itself, Tencent's layout has been more perfect, and NetEase launched the easy letter is this channel advantage, through the operator's resources supply, provide a more comprehensive user data, and auxiliary to social, map and other new functions, in addition, Can be sure is NetEase mailbox, Youdao dictionary, NetEase News client these star products will give and easy to trust enough traffic to enter and user viscosity. Channel Advantage has been put in front, reasonable use will burst out energy.

Users, but also the core of product development. Because the product does not do well enough attention and shutdown volume that is futile, easy to believe even this point, the failure of flying letter means that rely on a huge user base is not necessarily someone to pay, easy to believe to really have their own place, it must be reasonable use of the user's mentality to develop.

So from this point of view, the micro-letter has obviously been for the user to think a lot, the function has been more perfect. But Ishin can still grasp a point, that is the advantages of operators. Operators can give users tariff concessions, this is definitely not a micro-letter can be obtained, as the operator's direct product, easy to believe users can be unlimited free speech between the three networks, short message, and three operators between users do not have permission to load, in particular, telecommunications users can be exempted from the use of the flow of the letter. These are bright spots, for a company dedicated to Internet products, easy to believe that the practice can be said in the premise reached a height, will be to a certain extent to shake the absolute supremacy of micro-letter, as for the future development model, but also to see the specific operating strategy and product positioning NetEase.

At this point, channels and users are complementary, channel as a prerequisite, the user as the basis for development, the organic combination of the two may be in the fierce competition in China's internet has a place, and Baidu on the map as well reflects this.

Its businessmen have long been no about Baidu's positive energy, in addition to the acquisition of events, seemingly Baidu forever in the audience, silently endure the impact of mobile Internet, But 8.30 day different, Baidu initiative, the industry's first propaganda map application will be permanent free, and for 10 years to buy the user to be cash compensation, this recruit is ruthless enough, ruthless to market second, the price of the second gold plummeted 11%. In fact, has not tolerated the Baidu is not the slightest, but more time in the thinking, in the layout, from PPS to 91 wireless, although Baidu did not involve the most fiery social, contact and electrical business, but also seized a very important strategic stronghold, hand tour, mobile application download platform, Add this to the strategic position of Baidu Map, Baidu through the channel is already in sight.

According to the significance of the map application mentioned in a friend's article, we can see that all this is Baidu's advantage, according to the map application, marking more service category, and mark the user's position, according to the relevant data for business behavior, this is a life service platform in miniature, is also a leading trend in the future movement. The Life service platform is only the electricity merchant, this definition is too restrictive, life services can be any of the entertainment, work, learning, since Baidu has lost the opportunity of immediate contact and the occupation of social circle (so to speak), then from another coverage of the scope of products to attack not necessarily is not a good thing. PPS, 91 Wireless Fusion will let Baidu in the mobile end of the product chain more integration, this is the smart Baidu.

In addition, for users of Baidu will kill recruit everyone has seen, that is, the claim of permanent free products, and to the 10 to buy the user's cash compensation, this is ruthless on the malicious, to know that the value of gold in the map value-added services accounted for about 40 of the income of the self, Kin Changle stationmaster at that time spent 100 yuan to purchase the corresponding service, and I was only the drop of hundreds of millions of users, so to want to get a refund is not possible, but Baidu just use this, from the user point of view, and strive to create a for the sake of users, advocating "free" internet companies, the emotional card play well.

Channels and users, in the author seems to have enough say, the combination of the two look at the problem, often make their own product promotion, marketing and development of the road has more initiative. Article Links: http://www.sqdszx.com kin Changle, reproduced please give the source, thank you.