How does the idea of entrepreneurship arise?

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These days the very fire of a news is the media into the Internet set up a new company named Fox spread domain name and the existing domain name consistent (www.focusmedia.cn), looked at the later had to admire this person's idea and interpersonal relationship (mainly or admire this person's interpersonal relationship), Let me just talk about my idea of entrepreneurship.

"Entrepreneurship", in the imagination of many people, is two boys in the garage, or in the student bedroom, kan out a idea, and then found an investor or VC, after a few words to explain, VC clap Wow, 10 minutes on the spot, hit 20 million dollars, and then two young recruit overtime, launched a product and services, the result of a cannon red, a time Loyang, so the company listed, these two young guys overnight become millionaires, billionaires ... This kind of thing in the real life is actually very rare, if everyone has such luck in entrepreneurship, Entrepreneurial magazine is no one will read the story of the good.

Entrepreneurship is difficult, the most difficult is the idea of entrepreneurship, Pat head out of idea is not valuable, can withstand the scrutiny of idea is crème.

How does a good entrepreneurial idea come about? This mysterious process is not all in the mind, never a good idea is in the brain perfect to produce, come out can bear fruit. The idea of starting a business is like being conceived, need the brain and hand of the coordination, need to think hard, also need hands-on practice, in the brain and hands of the intense interwoven movement, idea can grow like a embryo, sadly, most entrepreneurs do not have maternal blessings, no tonic no One love, entrepreneurship is hard, Especially in the first two years of the start-up, there are ups and downs, Ke ke kan, so the idea of entrepreneurship infertility, fetal dead belly, abortion, freaks, dead baby phenomenon abound, a idea can be a smooth birth is a lucky thing, entrepreneurial idea successfully born double yellow eggs, triplets of the probability of basically zero.

The charm of entrepreneurship may lie in the process of creating this mysterious idea. Idea is the most difficult, the most crucial and the most irregular one to follow in the successful business. Entrepreneurs need to boil oil, squeeze their brains, pray sincerely ... Mencius Yue: "The sky will drop big Ren Also, must first bitter its mind, labor its bones and muscles, hungry its body skin, empty its body, line blows disorderly its for, so be tempted to endure sex, gain its cannot." "Explain what old Meng means: grassroots entrepreneurship, it is God's job to give us entrepreneurs, to do this, first of all, to have idea, to let the founders hurt their brains, but also to put into action, so that they are tired to death, even do not give them money, so that they can not even eat food, not let them smooth sailing. In this way to temper their idea, to strengthen their character, in order to increase the likelihood of their entrepreneurial success.

It is fated that entrepreneurs suffer for idea.

Here are some ways to help entrepreneurs judge idea, just for the first time. When hesitant, can not see clearly, when not sleeping, you may take out the reference. Remember, these methods are just measuring tools, and they don't create idea, don't misunderstand.

1 from the familiar place to start

Get a good entrepreneurial idea, the most need is not "money", not necessarily "passion", it is difficult to say is not "insist", the most important thing is "knowledge." Note: Not the knowledge of books, but the knowledge accumulated in work or life. It is difficult to produce the idea "inspiration" for real entrepreneurship without the knowledge it has personally experienced, and Fox has a wide network of contacts that make it difficult for competitors to imitate.

For example, IBM founder Herman Hollerith Venture to do "operational punch", if he did not study mathematics, did not work in the National Bureau of Statistics, where the whole day busy counting, tired to death, where he wanted to invent "operational punch" to improve the efficiency of work? Herman Hollerith can not go to sell hamburgers, sell fried chicken wings, sell coffee? Herman Hollerith hamburger, fried chicken wings, espresso coffee, could be better than his "punching machine" better?

Lucas created the "Industrial Light Demon", the first thing is to meet their needs, because no ready-made production company in the world to complete his "Star Wars" in the difficult action, then what?

How did the Apple Computer come from?

Only the familiar things around you can immediately and you have a real organic connection, can have your first-hand feeling and judgment, can you have self-confidence to solve a problem, have the belief to create value, have the power to change the world, have the will to find your true love.

The idea of entrepreneurship, preferably from their own learning, contact, familiar with the things, naturally generated, their love.

2) Sgt

Starting from small things, from "little" began, not ambition. The big and vigorous things in the world may not start with some inexplicable little things.

You saw a guy in a street night market selling sandals, purses, and T-shirts in a corner, can you believe that Wal-Mart started this way? You call lunch box to see the young man sweating, can I believe that one day he will go to start a fast food chain more than McDonald's? Can you believe that Nintendo used to be a small workshop for playing poker when you jumped and danced with your Wii? You opened a stall in Broadway. From Dongguan purchase large and small variety of MP3 players, can you believe that one of the white has become the world's most popular ipod?

The big business is also started from small, small things easy to grasp, if you can in small things to clear the context, dig out the place where the flash, make it vivid, then you do not have to worry about whether it can be big, big is just a matter of time, but multiplication inside the coefficient problem.

3 by subtraction or by addition?

People have a "greedy" subconscious, always feel that the more the better, people often have the misconception that the more products the more easy to sell.

Someone to do a search site, do it in the heart itch to add a free mailbox, add the mailbox and add news, add the news and think of finance, add financial want to add IM, there are video screen, space, blog, album, Home, community, sharing, downloading, games ... So we have a portal, a gateway.

This process can not be reversed, such as take over a portal, a kitchen knife to its game cut, video cut, news cut, Mailbox cut ... Finally, only one search is left, and then the search is done thoroughly.

Entrepreneurship, is in the heaven and the region between the love, one side is wealth, honor, brilliance ... The other side is a sense of fear, loss, disillusionment. Entrepreneurs are lonely, the wind is fierce, alone on the high-rise. With addition, you will seem to feel warm some, safe, but it is not, it is probably just your illusion; entrepreneurs need to be able to submit to loneliness, bite tight shan not waver, desperate, fight ...

Google and Yahoo, the start of the search, now? Google to be lonely instead of the more beautiful, Yahoo do anything, is a sibuxiang ... Google is stewed bird's Nest, Yahoo is a hodgepodge.

A guilty, self-confident person will do the "portal site".

4) Look left and right, look up

When you stand on the top of the mountain, left to see is the mountain right look is also a mountain, are mountains, mountains attached to mountains, mountains outside the mountains ... Don't greener, you see oranges, apples, grapes, pear, which is better? All good, there is no comparability between them. In other words, entrepreneurship to do "High-tech" or "traditional industry", build "website" or open "shop", no matter which better which is more fashionable, grassroots entrepreneurship, the line of the champion, are likely to make a lot of money.

Toward the top of the head to see, No, Newton under the ground to pull you, you fly not to heaven; look down, flat piece, and then look carefully, look at the foot of their eyes, look again, see if can be eyes, through the surface, through the earth's crust, see the heart tumbling magma?

In other words, to compare idea vertically, to see the difference, to see their own brilliant. Starbucks and both sides of the coffee are cafes, the taste is very different; Facebook and MySpace are SNS sites, experiences, user groups, and functional strengths.

There are many talented people in China, idea to how much, do not think your idea will be how unique, unparalleled. Even if your idea crashes with someone else, there is no big deal, do not be afraid of people call you "cottage machine", you can take people as "imaginary", to find ways (but also need idea of the jobs) to kill the "imaginary", give them a seat, ask them to follow behind your butt to build "cottage machine."

5 is a donkey is a horse, pull out a slip, referendum!

"Haha, I think of a wonderful idea, but the secret, I can not tell you!"

Okay, well, lock your idea in the safe and dig three feet to bury it. Wait, after 10 years, even if your idea does not grow bugs, idea is still idea, no further, until then take it out, not only everyone will feel that this idea is not how, I am afraid even you will be very embarrassed.

Idea is the need for feedback, scrutiny, overturn, repeatedly tempered. The idea of stealing is not so easy, idea stolen in the mind or empty, to put a idea to make, need to spend money, and no guarantee will be successful, this idea of the adventure of the most people are not willing to do it. You originally thought that your idea has a lot of brilliant, but when you speak out, others big ridicule, everyone feel that they are smarter than you, they better idea than you are, do not want to steal you, perhaps people are still afraid you steal the idea of them.

Where is idea so easy to steal? The idea is to wait until the sales reach at least 100 million, only to be able to steal it. In many cases, the real competition comes after your idea generates the shock wave of the market, and once your idea makes a lot of money, it will attract a large number of "thieves", thieves steal your idea and what? They will succeed and swallow you? When the ipod first came on the market, "thieves." Who up this gadget? It was not until the ipod was a big time to let the "thieves" of the mouth, suddenly, even Bill Gates to copy the ipod machine, the result?

To protect idea is to see the occasion, to grasp the sense of propriety. If you don't have a discussion between friends and feedback from colleagues, you can come up with a perfect idea alone, unless you are Newton, Bell, and Einstein.

6 Can you make money?

To start a business is to make money. The measure of success in entrepreneurship is how much money is earned, at least, at the current world level. As for how you make a lot of money, it's your business, you can build palaces, you can buy mines, buy islands, you can donate temples to do good deeds, and then we'll talk about the idea of spending money, today's theme is "Making money" idea.

In a word, the only criterion to test an idea is to make money or not to make money.

Entrepreneurial idea is to fight Street, not in the ivory tower for idea and idea, entrepreneurship is not an MBA to do exercises, have to play real, so have to put idea in the "combat" environment, always put idea and "money" linked together.

Whether the idea of making money can be further improved to earn more; the idea of not making money is either thrown away or continues to temper until it is ready to make money.

Judge the likelihood of a idea making money and how much money it makes, it's best to use the "bottom-up" approach: accurately calculate the unit price of a product, the cost of a single product, gross margin, net profit ratio, and then calculate when you will be able to sell the first product, when the company can operate the flat; A customer is added one at a a point. Remember: Use the month as the unit, use the bottom line to calculate your first year, the second year, the third year of sales growth, profit growth ...

Of course, you can also try the "Top-down" approach, first to search the Internet to see how big your product market total size, you set goals to "year" instead of "month", with multiplication and division, or even higher algebra, the goal of the first year is to occupy 15% of the market share, set a doubling every year (this is easier, Excel pulls out the second year 30%, the third year 45%, the fourth year 60% ... You're close to Monopoly!

If the "bottom-up" and "top-down" calculations are compared, I believe you will see a cold sweat, the gap between the two may be 108,000 miles. What sets of data to use, if you want to be confident to win the battle, the "bottom-up" of the number, if you want to cheat VC, despite the "top-down" set of figures.

7 idea is a character

* Insist – although everyone says your idea is not good, if you think it is correct, do not give up, stick to your, adhere to the final proof that others are wrong;

* Not afraid to make mistakes – no "perfect" idea. Idea needs to be constantly revised and constantly improved, so idea 1.0, Idea 2.0, Idea 3.0 ... 2.0 version must be more perfect than the 1.0 version, 3.0 version must be more perfect than the 2.0 edition;

* The emergence and development of –idea is often "irrational", it does not follow the logic of the class, need not think through the mad-like to do, hit the wall to change their brains, think again good is not necessarily right, the idea of success is often because you have the courage, enthusiasm, with the guts to hit.

8 Good idea, even better timing

One more quote from Henry Ford: "If you ask a customer who has never seen a car what they want, they will say ' I want a horse that runs faster." "The idea of the entrepreneur is to go beyond the times, to lead the public, in other words, the idea of the entrepreneur has not seen the opportunity, others have not recognized the value ...

But time is also crucial to achieving a good idea of business success. 10 years ago, someone had done a video screen, the results were badly beaten; WAP was developed 10 years ago, today's wireless internet, and the result is nothing. Time is too difficult to control because time is in God's hands.

......

The idea story of entrepreneurship is fantastic.

The idea of entrepreneurship is essentially grass roots, which are rooted in the brain. The charm of entrepreneurial idea is small idea, can create wealth, can change life, can change the world.

Finally, or from the bottom of my heart to give a gasp of admiration, Fox rich interpersonal relationship. A wealth of interpersonal relationships plus a little idea is the core of entrepreneurship.