How does the hand Tour product excavate the emerging flow?

2014 China Mobile game market size reached 30 billion, more than 100% in 2013, the hands of the estimated 2015-year mobile gaming market size or up to 50 billion of the scale. But at the channel level, app distribution channel polarization trend is more and more obvious, to Baidu, Tencent, 360 as the representative of the large channel in the constant squeeze of small and medium-sized application store traffic, which led to the hand-travel spread into the flow of difficult to seek a awkward situation. In this market positive, the flow of rare hand-travel markets, in addition to good game product quality, get the favor of large platforms, the excavation of emerging flows is also to win the market an important link, in this, small series will be for the hand tour products how to tap the emerging flow level to give a few suggestions!

Mining potential game users using social platforms

What is the core methodology for tapping social platforms? Small series summed up two key points, the first is "creative", the second is "dissemination." Believe that many readers will not forget the "Great Annie" bar, through a good copy on the social platform spread for "quick read Comics" imported millions of of users, single users to obtain costs or less than a penny; people will not forget the "New Year label" Promotion case, a "New Year label" Copy plus social platform of the crazy spread, Added more than 1 million new users to its micro-trust platform. If these users are game users, it is based on the market cost of a single user, 10 Yuan to calculate, this is a small tens of millions of of the revenue. According to the small series of the whole hand tour market observation, NetEase games in the social promotion of this piece of effect do better, also believe that in the days to come, NetEase has the opportunity through a good social platform to promote the program to obtain a large number of game users, we estimate and wait and see.

Second, the excavation line under the resources pre-installed

Offline channel resources is a bottomless pit, because the line under the brush amount of behavior is too rampant, there have been countless enterprises online under the promotion of a big loss, buy a large number of false amount of, of course, there are many enterprises online pre-installed this piece is successful, which is more representative of the "I Check", "the assistant", "Fishing Tatsu people" and other products. Under the line of this piece of resources for the application store class, S-Class hand swims and excellent casual games is more suitable for digging, other products small estimates and do not recommend the online pre-installed this piece of spending too much energy, unless you really have a very reliable offline channel.

Third, the excavation of invisible, low-key application store resources

There has been a kind of mysterious application store in the market, such an application store is mainly through the offline pre-installed access to High-volume users, it is often small and medium-sized mobile phone manufacturers application store providers, simply, this type of application store users are very large but also very low-key. It's like a tour of the hand to understand the easy market, small partners who are not familiar with the industry may not know that the App Store is actually the first large third-party distribution market for Tencent products, and more than 20% of the mobile intelligent terminals in domestic production and sales have built-in Zhuo Yi Market, more than 100 million users, 2014 Zhuo Yi Market cooperation game on the thousands, the total water is about 400 million, compared to 2013 growth of 137%, I believe that 2015 data will be more impressive, so it can be very simple to speculate that the sooner the CP will be dug out of this channel will be divided into large chunks of the market cake.

Four: Mining game products can be mined by the "flow of resources"

This may be the first time a lot of readers have heard it, and it may be easier for you to understand it. The "World 2" of the Valley game, in its official version (online version) before the online, out of a stand-alone version of the game screen and combat effect is quite a game, according to incomplete statistics, through the "World 2" stand-alone version, attracted not less than 1 million of the game users, this batch of users we can understand that the game is a high-quality game users, in the " World 2 Online, this group of users will play an important role as "opinion leader", this play is similar to the film Market's "film Review Effect", it is obvious that this kind of "compact version of the game" to explore the game users is very sensible, which is the hand to swim that thing to express the game product itself can be mined "channel resources Concept。

Conclusion：

Never broke the dilemma, only unwilling to give up the idea. Do not always think that channel resources are a big platform monopoly, in fact, as long as you dig carefully, the market there are large quantities of traffic can be excavated. At the same time, hand tour that Thing will also with the vast number of CP together to explore the market "new channels" and "potential flow", and grow together.