How does the HR department that does not understand SEO evaluate the applicant's business ability

Absrtact: Website seo (search engine Optimization) from the work of the form to speak of two kinds: the company hired SEO personnel, or from outside the company to hire professional SEO service agencies or professional seoer freelancers. In this article, SEO Xiangzi will talk about how enterprises choose Seoer, do not know SEO people

Website SEO (search engine optimization) from the form of work is divided into two kinds: the company hired SEO personnel, or from outside the company to hire professional SEO service agencies or professional seoer freelancers. In this article, SEO Xiangzi will talk about how enterprises choose Seoer, do not understand the SEO Human Resources department How to assess the applicant's business ability.

Many companies in the SEO post on the department is indeed confused, facing the dilemma:

1, if the recruitment of SEO personnel, because the personnel resources department does not necessarily have enough professional SEO knowledge to evaluate candidates, even for the SEO personnel into the technical department or operation Department of the choice are confused;

2, and if commissioned Third-party SEO services, the same problem: how to assess the strength of SEO agencies or teams, the other side of the use of SEO means health, after all, in view of the current domestic SEO industry, seo white hat, black hat, gray hat means the dragon mixed, Some inappropriate SEO methods may pose a risk to the site's long-term performance in search engines.

How does the enterprise develop the strategy of the SEO pattern according to its own situation?

For many companies, should be a more puzzling problem, SEO Xiangzi is currently a sales of 1 billion level of electrical business Enterprise SEO team managers, based on years of experience, give some suggestions, hope can help those who want to increase the flow from the search site sales or brand promotion business.

What enterprise needs a full-time SEO team or personnel?

If the enterprise will search engine traffic as a main entrance to the site traffic, SEO Xiangzi can be very clear to tell you that your company needs at least a professional SEO personnel! If the more mature technical team developed the search engine friendly website, whether also need SEO personnel? also need! Maybe some companies think " Our site structure with the page from the development level has taken into account the search engine friendly, hiring a full-time SEO will be human waste, in fact, SEO posts in general, not only can deal with the daily search engine data analysis and mining, friend chain exchange and maintenance, also can be distributed outside the extension, Web data analysis Tasks, This will not result in the job is not saturated. Only part of the site as a display of enterprise information, not directly linked to product sales enterprises, they may not need full-time seoer, but this site and how many?

How does the non-professional SEO HR Department assess Seoer's business capabilities?

This will be from the SEO staff what aspects of skills, and then the Human resources department can be the company's internal departments to carry out a comprehensive assessment, to select a truly independent SEO job candidates:

1, SEO based on the chain and content: Although the domestic SEO industry is more confusing, but the most rookie SEO should be able to understand the "friendship link" and "Original content", may search the Internet for the development of links and the content of the site for the role of SEO and implementation means, SEO candidates for the most preliminary screening;

2, the SEO technical means of understanding: all SEO rookie or words is to understand the chain and do false original, but they may not be able to understand from the technical level SEO. For example: robots.txt knowledge Assessment, Web log Understanding, CSS knowledge level, and other code level business knowledge. For example: "Please SEO candidates to talk about the canonical label, and under what circumstances, need to add some tags." Regarding the technical level appraisal, the human resources may need the UI or the technical department support to examine the SEO.

3, the SEO data analysis and mining capabilities: assessment of the recruitment of SEO personnel on the web data analysis capabilities, especially the analysis of SEO data. Such as: what means to analyze the Web site traffic trends, the current main source of key words of view and optimization ideas, the knowledge of web logs. Of course, also should include keyword mining, keyword mining and planning, probably for many web site SEO workers, more effective and easy to implement, after all, no optimization need not involve technology development. Similarly, this assessment will require support from the technical sector.

4, SEO candidate success Stories: This may be a lot of companies in the recruitment of SEO personnel, the most conventional means, but also SEO candidates in the resume must fill in a project.

However, we can not simply assess the applicant's ability from the SEO data of the website mentioned in the case. Because there are several problems: this case can be fictitious and you cannot verify that the site of the case may be on the basis of its own good progress is not obvious even in the performance of the search engine declined, it is possible that the case is the team optimization results and the candidate is only one team, their individual role can not be assessed.

For the above mentioned issues, the HR department can accurately judge the reliability of the SEO case results from the following two aspects:

1 use webmaster tools to query the history of the site of the case, whether as described in accordance with the applicant.

2 Ask SEO candidates some information about its optimization of the site, such as: the site in the optimization before the main problems, you use what means to solve these problems, you make the site's search engine performance increased how much.

First confirmed that the applicant described the success of the case site SEO performance has indeed improved, and can be very clear statement of his optimization means and results, then congratulate you to recruit qualified seoer, although you do not know SEO business knowledge!