How does the link inside the website do well relevance? How to benefit SEO optimization and user experience

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How does the link inside the website do well relevance? How to set up the inner chain to facilitate SEO optimization and user experience?

First, we need to know why we should consider the relevance of the inner chain.

Our goal is to enable the user to meet the best content, a more comprehensive display to the user. Of course, we do within the chain of the purpose of relevance, and ultimately to achieve their own keyword ranking effect, but we want to achieve the keyword ranking effect before we need to meet the good users. Because only meet the user, to achieve ranking. This is crucial.

All inline links have two principles:

1, you set the inner chain is the best and most reasonable user

2, you set the internal chain to meet the needs of users, whether to benefit the user

So I'll just talk about how to tap the user's potential needs.

First of all, internal chain design considerations are not automatically recommended and automatic sorting. Automatic recommendations may meet the needs of users, and may not meet the needs of users, but not the best and most reasonable. Because automatic recommendation is based on the similarity of keywords to recommend.

For example, if a user buys a notebook computer, then the automatic recommendation will make a similar notebook computer recommendations, but the user has bought a notebook, generally will not need a notebook, but need a mouse pad, radiator and so on. Therefore, automatic recommendation is not very good to meet the needs of users. Therefore, the program automatically recommended articles for SEO is not the best. Because the correlation does not necessarily represent the relationship. It doesn't matter if it's irrelevant.

However, the link between the user's potential needs is irreversible. For example, someone who has a laptop usually needs a keyboard film, but the person who owns the keyboard film doesn't need a notebook anymore because he already has a notebook. Therefore, after the purchase of the notebook page can recommend the keyboard film, but after the completion of the keyboard film on the page cannot be recommended notebook!

But a lot of people have to ask, why Tencent, Sina and so on are the latest articles, hot articles and other recommendations, but still ranked very good?

Because the industry characteristics are different. The News class website belongs to the real-time information, only the newest article has the recommendation significance. So do not blindly imitate, many people to imitate the death of large stations very miserable, to imitate large stations, must have their own thinking. For example, I am in the education industry, if I put a "new Wo Li ielts" on the inside page and bring the hyperlink, almost no effect. Because the key words article topic is not related, will not have someone to point, then Baidu not only will not give you this keyword the page transmits the weight, but will think you are cheating. So a lot of blind to do within the chain of people, the site was soon K dropped.

What are the common mistakes in the inner chain?

1, the arrangement of excessive internal chain

2, do not use a fixed number of forms to recommend the chain

First, this will result in user interference with content selection. Second, there will be a large number of internal chain anchor text repeated inside the page.

So for the enterprise station, this form is not reasonable. Because the number of recommendations in the chain does not matter, we have to do is to solve the user's follow-up problems.

We need to know that each page's title represents the user's single requirement. Only the homepage, the catalog page, the topic page is the demand. So, the requirement of the inner page is single, then we need to understand each inner page, what is the purpose that the user comes in, what is the requirement.

This shows that, first of all, we must understand what the user's intention is to search the page, and secondly, we need to sort out how much the user wants, and finally, we have to be reasonably attracted to the targeted headlines.

Everyone must have their own thinking, understand the direction of the search engine innovation, or even a step ahead of the search engine, and not limited to understand the current search engine part of the algorithm, to find the corresponding algorithm of the loopholes, cheating methods. This may have a certain effect in the short term, but for the long-term development, it is undoubtedly harmful and no benefit. Reprint please specify, this article comes from the new Wo Li ielts: http://www.queenshinckley.co.uk