How does the navigation station need to be able to do well to do widely?

Because now most of the Web site navigation station to promote means are very rogue, so the site navigation station traffic fluctuations are also particularly large. A new navigation station may reach dozens of WIP in 1 months, and a dozens of WIP navigation station may not have much traffic left in one months.

Last October, wrote a "TOP40 site recommended to share" article, was ranked according to Alexa ranking, and many navigation stations are collected long ago, may not be particularly large flow. So this time I through various channels, summed up the next. The previous rankings of the navigation station removed 10 or so, added 20 advantages of the navigation station. This time also no longer in accordance with the Alexa sort, but according to their information feedback from various aspects of the actual flow of these navigation stations to carry out a ranking of 4 grades.

Web site navigation TOP44 as shown:

The first 3 grades of site traffic forecasts, I am more sure, most of them through some Web site to understand the real data. The last 4th grade site, or I know the real traffic size, or just the surface to see Alexa ranked good, but do not know how the specific flow effect, are summed up to the 4th gear.

This time we've added nearly 20 navigation stations, and I'm here to introduce the only new 360 in 2nd gear. 360 navigation can be said to be a sudden rise, suddenly rushed to the Web site to navigate the 2nd group. Why 360 the flow of navigation will be so large, according to reliable channels to understand. The 360 navigation user base is primarily a binding recommendation from 360 browsers. Now 360 guards in the main push 360 browser, legend 360 browser daily New installation capacity of 30W. In 360 browser driven, 360 navigation users are more and more, the legend is now 360 navigation daily new 5-10WIP.

Hao123 and Baidu between those things I don't say, anyway after the "consequences" is: the Web site navigation is overwhelming. Casually copy, change, become their own website. Thus causing the industry to overflow and a collapse. Recently rumored 114 official website navigation Station by its Shanzhai program dragged down, open source and uproar.

Why are so many new navigation stations without the kind of influence that some of the old stations have? Why do some of the new stations have some revenue and some sites have been done for several years is still unknown? This has caused us to think about doing the website. In the case of Web site navigation station, the same navigation site, but there are days of difference in the situation. Some people think that early occupation of the market will be good development, in fact, does not have a good cultural connotation and brand awareness, time is also a waste of advantage. Whether it is hao123, 114, 265, 1616 and other navigation stations they have a common feature. Their web site culture is very special, deep inside, plus do early, publicity in place, the establishment of their own brand, so there is such a large user base.

So what are their navigational cultures? What do you need to do to be a navigation station to do a good job? Today, with your own little experience to discuss with you reader.

Do navigation station or do other kinds of website, no matter what project, are for the user, so we definitely need some user's habits and hobbies to carry out a deep analysis. So today we're 1th to start with the user experience. I call it the "user experience" culture (in quotation marks to prevent ambiguity), that is, "user experience" from the site's structure, typesetting layout, font color size, as well as the link emission location and so on all aspects of a conscious thinking ahead. Moreover this http://www.aliyun.com/zixun/aggregation/11449.html "> design analysis must be through to the broad target group of the use of the habit of adequate research. For example, the font used by the site. Do you think the number 14th is good, or 13, 12th? This will require different groups of people to conduct research and analysis, young people, have personality, like design, basically belong to the preference of the 12th font class, but this part of the user group is relatively small. We from Sohu, Sina and other major portals can be seen in the vast majority of users of the Internet preference habit or belong to the 14th font of this type of popular font. Therefore, our website design should try to meet the public taste, occupy more users target group.

Second, the domain name, the name of the culture. What is the source of this name, what is the cultural heritage, what to let users to easily remember you. HAO123,265 is basically a user experience faction, 114, 1616 Web site navigation belongs to the name of the cultural source faction. 114 are familiar with the telephone Inquiry manual call center. With a familiar name, are you worried that someone will not remember it? So the selection of the site name is of paramount importance. The domain name is short and good remember for later promotion and propaganda undoubtedly has the very big help, pulls a: when needs to pull one, is in order to facilitate the user memory to establish a domain name, our idea is, "the child" starts from the name, guides his bright life.

The third is the awareness of brand building. Through some traffic statistics, reference to several traffic hundreds of thousands of of the navigation station for analysis. Web site navigation Station as a very special existence, the site itself all the pages add up to not more than 2000, the number of natural small. Buckle to its own brand effect, (such as search hao123, or search 114, which are fixed users in search, so temporarily do not participate in statistics), from the search engine traffic, are just about 1000-8000. So for the Web site navigation station, search engines do not bring more targeted traffic to the network. But it doesn't have to be optimized for the site. No, no, the navigation station also need to do SEO, need to fight for a good position, a good ranking, why, because we are talking about the brand effect. You stand a good position, ranking high, for the public users, you have a good ranking, your station is the cattle station. Navigation station SEO need to do what, this later I will be another article to carry out the analysis, why pull a line day less than 10 hours, let Baidu and Google included.

Overall, a user-friendly, clear, and meet the needs of the public navigation station will attract more friends to access the use of a unique culture, the function of the use of reliable navigation station will be permanent users of the favorites and home.

Our www.La18.cn (pull a) is trying to improve, we hope to do the generation of learning, step-by-step improvement. Also hope that you webmaster more valuable advice, help us improve.

This article draws on the ideas of some of the predecessors of the navigation station, and simply talks about their own ideas. Hope that through the A5 communication platform to meet more friends, and common exchange of progress.

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