How does the new Web site optimize and layout internally?

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Baidu algorithm updated, the site's internal optimization has risen to a more important position, then first of all, we look at the impact of keyword ranking of the site internal factors generally have it: site title, keywords, meta tag optimization, the overall structure of the site design, site content updates, internal chain construction.

First, choose the right keywords for the website

Choose the keyword method Everyone should know, you can use a word can also use long tail words, if it is more difficult than the word, in fact, choose to do long tail word is a good choice. Keyword selection is also the site's target customer group process. Key words must have a certain pertinence, such words will be better for customers to search, or keyword positioning is not accurate even if the flow of high will not bring transformation. The title of the site before the first few words in general weight is the highest, we must carefully choose and determine. And a lot of people like List pages aren't going to set keywords and captions and descriptions, in fact, the list page and content page is a supplement to the title of the site, because we can not put all the relevant words are written to the title or even if the title is placed in the back of the position, so we also want to write the title of the list page, Keywords and descriptions, while the article can be used for some long tail words to do title publishing articles.

And finally, the question of keyword density, everyone on the internet will see the tip is 2%-8%, this standard has been used for many years, now still works, I do not know, but I generally let the site's keyword density to keep in the 3% bar, not more than 4%, to avoid the density of keywords too much k, And I feel that the density of the problem is not exaggerated, not as before the accumulation of the first page can be.

Layout and design of website structure

We are in the design and construction of the site, to know a truth, the website ultimately to the customer to see, or to profit for the enterprise a platform, so must be fast and convenient, speed first, Value content. So that the site can meet customer needs, to win the reputation of customers, we can change the position of thinking, standing in the visitor's point of view to think how to reasonable layout and design.

The site code of course needs to be streamlined, the minimum code to achieve the most content, do not use a lot of pictures or flash and media materials, so spiders are not crawling, and not conducive to optimization and friendliness, most of the time this kind of site will open very slowly. In addition to the implementation of static Web pages, although the search engine site is dynamic and static sites are treated equally, but it is best to use static, to avoid duplication of collection. Do not use frames or embedded frameworks, try to make the site simpler, the picture is smaller, there is an alt description.

Iii. Meta tag optimization

The main thing is "title", "Keyword (keywords)" and "description (description)" three tabs. Each column page of the site has the best "title", "keyword" and "description" of these three parts, the content page can directly call the article title and keywords on it, Don't say much.

Iv. website Content Optimization

We update the article on the website is the main or to the user to see, of course, need to take care of the needs of the SEO, readability, but also to have value, to attract potential customers to see, do not fear to write a good article by competitors plagiarism, they can only imitate, there is no way beyond.

Five, the website inside the chain construction

Internal chain construction is mainly to guide users to browse the Web page, but also in order to facilitate the spider crawling crawl, improve the Web page direct stickiness, but also increase the site's collection to improve rankings. A better site within the chain structure, for SEO is very advantageous, will also increase the amount of browsing site. Like breadcrumbs and site Map of these people are very clear, there is the link in the article do not arbitrarily add, must be natural and not too much, there is to avoid the link to a single and dead links appear.

SEO is a comparative system of engineering, we can use a variety of methods and techniques for optimization, the first is the need for a more comprehensive web site analysis, and then for specific circumstances into the improvement, intentions and adhere to the update of the article, real-time attention to search engine algorithm updates, always get the trust of spiders!

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