How does the Novice develop the website optimization plan?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

No matter which industry's website optimization needs a specific optimization plan, a good optimization program is not only to let the superior leader know how you are assigned to your task, but also to subordinate staff know what the specific work, that step-by-step work is what, I believe that many novice SEO want to know, Here is how I set the website optimization plan.

1, to determine the site's keywords (including long tail keywords)

The purpose of the website optimization plan is to be able to determine which keyword in what period can get Baidu rankings, which words are currently able to bring to the site conversion rate needs to be particularly optimized, which words need to always adhere to optimize to get ranked, and eventually bring the conversion rate, and these keywords include site target keywords and long tail keywords, And then according to the needs of different time period to make appropriate adjustments, such as the seasonal key words need to be timely planning, and these are in the site to optimize the project embodiment, as to how to choose keywords, Baidu related search and Baidu Index and other tools.

2, analysis of peer ranked top ten sites

Whether it is Baidu search engine or Google, all need to conduct a comprehensive analysis of the Web site, is the so-called: the Enemy, win, and analysis of the content of the site, including the keywords, Baidu related fields, the number of articles included in the total, the amount of daily articles and site keyword layout, site links and other a series of circumstances, Because want to more than peer first in the link quality, the daily content of the article to the effective of the number of Baidu related fields must have a certain increase in order to get a better ranking, specific how to do the 3rd, specific assignment.

3. Post-optimized assignment:

Later optimization of the content, including the station, outside the station optimization, the station is mainly responsible for the content of the site update, and the station is the name is outside the chain optimization, so we have to detail to the content optimization requirements as well as the outside chain construction direction:

1 article Optimization direction-to meet user needs

Users through the search engine into the site is to understand the content of their own concerns, if the content of the article and the title of the keyword differences, if you are users will still stay in your site? Naturally will click Off, and the shutdown will increase the site's bounce rate, Over time Baidu will be based on the site's bounce rate and the amount of clicks to determine the content of your site and the title is related, whether it belongs to the garbage content, so do not want to be lowered the right of the site, not only need to promote the ranking of keywords through the chain, but also through the user clicks and bounce rate to stabilize the ranking of keywords, So the article Optimization direction first article content to write around the key words, but the premise is to meet user needs.

2 Outside the chain construction direction-focus on quality rather than quantity

Many webmaster like to engage in the chain of mass software, in the short term the number of outside the chain is indeed a significant increase, but also because the chain suddenly increased too much and caused the site is down the right of the site is also a lot, the reason is a lot of outside the chain of mass, but said that the effective chain is not much, the opposite of the link is still more, and the timeliness of such a chain is very short , bad site will be K, so webmaster do not care about how many outside the chain every day, but the daily quality of the chain there are several, and high-quality outside the chain has soft text and friendship links, a soft article every day, friendship links in accordance with the planned amount of the average growth can be.

4, calculate how long Baidu can get ranking

The last step is also the most important step, but also every boss want to know, give you a site how long to get rankings, that webmaster first to determine the keyword according to the popularity of the calculation, and then in accordance with the daily workload and the overall situation of the site to do a calculation of a range, If it is a popular keyword that gets the ranking of the time is relatively long, if it is unpopular keywords, generally one months have to do, and your site will be based on the key words of the situation.

Summary: Clear the key words to do, understand the peer current site situation, formulated a specific optimization direction, but also calculate how long can you get Baidu rankings? There may be differences in each industry, but the four-point approach has already told you which direction to set the site's optimization plan, reference site ( http://www.xzzhengxing.com/).