How does the Pocket Le residence cover the real estate rent sale service?

The mobility of real estate rental services is nothing new, but the interesting thing is that you will find that a company will often launch a number of products to cover the rental services, and extend to the decoration, home and other links. Among them, "Sina le Ju" and "SouFun" the most representative. For example, SINA le Habitat mobile brand pocket Le Habitat is mainly divided into three lines, the first category is media products, blending the previous Sina real estate channel, in the decision-making period to provide information services; The second category is the trading link, the new house sales service is actually easy to live in China's resources, second-hand housing is to attract real estate consultants in the platform to release second-hand information, and pocket decoration , real estate calculators are supporting user-oriented products, the third category is related to financial services, E-coupons, to the housing business. To restore these features to a usage scenario: The user first obtains the new information through the Sina media, participates in the Platform organization field to look at the room, to the decision-making link, Le Gu to provide the more preferential loan interest rate, and provides the platform and the developer to sign the exclusive preferential discount; When handing in the room, the later decoration link selects the foreman and the designer Have a corresponding service overlay. So what are the advantages of a mobile product compared to a PC-side service? We know that the biggest difference between mobile communication equipment and PC is the GPS and instant communication function, so in the pocket, users use GPS positioning or mobile phone camera can access the surrounding real estate information. And in the latter part of the decoration, you can use IM tools and designers, foreman to complete the exchange. Le Habitat Internet Group deputy director Hou Xiao just told me, le Ju business experience four versions of the iteration. At first they cooperated with Soho China in the auction mode, but because the user could not accept this kind of big goods complete through the on-line transaction completes, therefore the team gradually has the product to cooperate with the developer to launch the coupon (e gold coupon), and before the small deposit payment link serves as the third party guarantee party. Here I cannot help but ask a question: Why does the pocket Le House not offer the sale function to the user? Otherwise, the pocket will be able to thoroughly understand the real estate issue repurchase full chain. Sina le home to give the answer is: and chain home freely such need to do "two landlord" mode do not, they serve the theme of information Integration Services, the real estate intermediary cheese, SINA le Habitat as a media platform and supplemented by resource support, although "to middlemen, reduce transaction costs" is the trend of the Internet in the future, but in the short term, They had no intention of doing so. The interconnection financial products mentioned above are called "Le Ju Loan", is to improve the housing users to provide a funding gap, it compressed the old room for new house process transfer in the mortgage, credit, evaluation process, currently it is still in the real estate under the power of the financial services, the future can be derived into the Internet financial products, is still unknown. Title Map Source: canada.com