How does the search engine grasp the website user experience?

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Search engine algorithm constantly improve and adjust, its ultimate goal is still to better meet user needs, improve user experience degree. Because of this, for the site, the first point is to consider the user's real needs, in-depth analysis of their needs and mining data, really to data-driven decision-making. For this problem, the first thing we need to master the search engine is how to grasp the user experience? How does the search engine determine the level of user experience? In view of this issue, I also talk about personal views on this, I hope that colleagues to communicate with each other, and can gradually improve their ability.

1, HTTP status code

Search engine on the site data capture and analysis, can not be separated from the search spider, search spiders are very powerful, when the site server instability or other factors affect the speed of the Web page loading too slow, the spider will directly to the site or a page return to the HTTP status code. Of course, the Web page is affected by the slow loading speed caused by not open, the HTTP status code is more than 404 pages. Therefore, the search engine to judge the user experience of an index must be the HTTP status code, when the search spider tracking links, the more than 404 pages means that the page can not open or error page more, which directly caused the user experience is not high. Therefore, in the website construction process must grasp the good server, the website constructs the page to carry on the analysis, whether exists the wrong link or the dead link, promptly discovers promptly carries on the processing. At present, Baidu Webmaster platform for this problem, provided a dead chain to submit tools to improve the situation.

2, Bounce rate

The real purpose of search engines is to provide the most valuable content to the user, so the content of the site must emphasize richness and relevance. When the user searches the keyword "knit shirt", the website page but provides is "the leisure trousers" the content, the visible correlation is low, the user experience degree is bad, the direct sex causes this page jumps out rate extremely high, therefore jumps out rate is also the search engine judgment user Experience degree important index. The only standard to reduce the page bounce rate is to provide the most relevant content, and to improve the content richness, the real meaning of the role of guiding users. At present, Baidu to improve the rate of jump out of the problem, but also the corresponding introduction of Baidu recommended tools, it is worth a try.

3. Length of Visit

As we all know, the longer a user visits a Web site, the more valuable the site will be. Why do you say that? What is the meaning of the website? That is, to provide users with the most valuable information, what is the most valuable information, not only to solve the user's current query, but also to get more information from it is more valuable than the most value of information, of course, will improve the length of the user's visit. Therefore, the length of the indicator access, the site will bring the user experience higher. How to improve the user's access time, of course, more need to combine to grasp the needs of the site audience targets, for the needs of subdivision and reasonable recommendation is the most important.

4. User evaluation

In the past search engine algorithm, the user's real evaluation of the site search engine can not be obtained, only from the correlation indicators to judge, relatively speaking, there are a lot of error. In response to this problem, Baidu search engine algorithm has gradually shifted from the traditional hyperlink polling to the user evaluation, more and more attention to the user's view of the site, the evaluation of the Web page. Search engine has gradually begun to improve the sharing of Baidu function, the purpose is to collect users to share information for data reference, for the user evaluation, there are also cheating situation, the need for search engines to strengthen the judgment, the only certainty is that the search engine on the optimization of the part will not be punished, will only go out Of course, the current Baidu search engine is also more perfect, new features in the test state. The following figure:

Source: Shenzhen website Construction http://www.szfangwei.cn, author: Yang Xiaoqiang, reprint, please indicate the source.