How does the SEO team set the optimization goals?

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"Guide" a complete SEO team, it is necessary to face team goals and individual goals of the formulation and assessment. Search engine algorithms are constantly changing, and there is no constant ranking rules, but also caused by the uncertainty of the effect of SEO work, many times SEO staff just feel that should be good, but the specific will not have effect, what the effect is uncertain, it is possible to insist on doing 3 months, to obtain poor flow. This uncertainty creates a certain difficulty for the SEO team's goal setting.

Team goal Setting

The development of team goals must be quantified, "improve search engine traffic" This is the reason for the existence of SEO, and can not be targeted. Goals are called targets, and are specifically operable and can be expected to be cultured. So to have a digital goal, for example, the search engine traffic within 3 months to increase the 10,000 IP, Baidu site data normal growth of 1 million, 3 months after the realization of more than 30 orders a day, are specific, can strive to achieve the goal. The establishment of specific digital targets, according to the current situation of the site, the company's human capital support, industry competition and other comprehensive factors to determine.

Team goals in addition to the development of quantitative, but also need to consider the company in the end need to contribute to the SEO department, and SEO work to achieve the ultimate goal of traffic. This is a target direction problem, if only the SEO department requirements flow, but the final flow than expected, but did not produce any value for the company, then the SEO team's goal is off track. As SEO team leader must communicate well with the company, the company needs to SE0 the ultimate purpose of the flow is what is the display of the brand? is to promote sales? is to obtain the contact of potential users? or to obtain high IP, high PV sales corresponding ads.

The company's SEO flow expectations of different, will lead to SEO team goal direction of the different, there will also be different digital goals and SEO programs. For example, companies just need the industry's high IP, high PV to sell Web site ads, then the SEO department should be the digital target IP and PV; if the company's expectations of SEO traffic is to promote the company's product sales, then the overall goal of the SEO team should be mainly aimed at the single quantity per day. The different goals of the team will directly lead to the SEO team to follow the direction of work and the different content.

If the team goals for the former, the SEO team may be as far as possible to obtain the industry all need to optimize the keywords, the landing page of the key words there is no other requirements, as long as the keyword traffic is good; if the target is the latter, the SEO team will analyze the key words of the industry, which Which is convenient to understand the relevant information can indirectly promote sales, which is the industry-related but will not produce sales, and also according to the competitiveness of each keyword and team strength to measure whether the first to conquer the long tail word or first to conquer the core keywords.

So the SEO team can not blindly to obtain traffic and work, but also need to know what kind of traffic, SEO team's goal not only to have a clear digital standards, but also have the right direction, otherwise it may be thankless.

The development of personal goals

After the team goal is finalized, you need to analyze the work required to complete this target team. Once you have identified what the team needs to do, you can better break it down to each member of the team, making each member have a collective achievable goal within a fixed time.

For example, to complete the team goal, estimating the site within 6 months of the amount of 10,000, supporting the weight of the home page to have more than 500 domain names, 1000 or more links, a directory for each directory needs more than 100 domain names, 300 more than the relevant outside the chain, Specific product page Each product must have at least 20 related outside chain. This is the first part of the work of the chain clear, you can use the digital averaging method to assign tasks to everyone. This is part of the external chain of personal digital goals, but also have the quality of the objectives of the detailed provisions, such as the external chain of the site home page of the PR value, the chain of the site included in the amount of the weight of the level of classification to be weighted, so that all the goals are digitized.

To achieve the site within 6 months, the first to calculate the number of effective pages, as well as the follow-up to the number of online products, if not enough to gather enough effective pages, it is necessary to update the article and aggregation and other methods to complete the task, assigned to the individual, This is the period of time each person to dig out the number of products and publish the number of articles, etc., but also the quality of personal articles to quantify, such as the release of each individual article products included in the proportion, can quantify personal goals.

Summary: Comprehensive adjustment structure and page optimization standards, should be SEO team managers work, nor need to quantify, because it is directly responsible for the ultimate team goals. This can be finely quantified to each team member's goal, but also facilitates the later performance appraisal.

From Team optimization Web site: http://www.shunlico.com/