How does the speed of the Web page load affect the SEO effect

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8630.html "> Sometimes we do seo, too focused on the chain and outside the chain, so often ignore SEO around the content, such as the speed of the Web page is easy to be most of the SEO staff overlooked factors, although it seems to be not so related to SEO, But in fact it has a very big impact on the SEO, more than you think, why so said, because the speed of the Web page loading, not only will affect the site's user experience, and basic SEO in every important link, speed and all play a very important role. We mainly from the collection, ranking, and click on the Talk.

1, the loading speed of the Web page to affect the collection

If you often read the principles of search engines, or Google's website quality guide, you will find the loading speed of the Web page, is how to affect the collection of Web pages, when the search engine along a certain URL link crawling to your site, it first to download your entire page, and then will remove noise, to stop words, participle, indexing, and so on, when the search engine to download your page, if the speed is slow, or the Web page is almost too slow to open, you say it will continue to waste time crawling around you? You know, it takes a lot of pages to crawl every day, and if your pages load too slowly or even open, It will be shallow crawl or simply leave your site, which can be judged, the loading speed of the Web page is included or has a very large impact. So has been advocating the simplification of code, merging CSS, JS, and so on, are to enhance the loading speed, from the collection of aspects to optimize the site.

2, the loading speed of the Web page indirectly affected the ranking

Why does the load speed of Web pages affect rankings? In fact, I think this effect is not direct, but indirect, we know that the search engine has always put the user experience in the first place, search engine to survive, it is necessary to use it, that is, it must provide its users with high-quality, highly relevant content, A slow or open website, is a serious impact on the user experience, such a site, the search engine will not put its ranking in front of, and speed is to judge the quality of the site one of the indicators, Google has clearly stated that they are the speed as one of the factors.

3, the loading speed of the Web page affects the bounce rate of the page

When a user arrives at your site through a search engine, if you find that the speed is slow to open, or can not open, then very likely in a few seconds to shut down your site, at this time, your site's bounce rate is very high, for your Web page in search engine results in the bounce rate, search engine can be monitored, For the high jump rate of the site, the search engine will think that the site on the user's value is not high in the rankings, the corresponding will not give a high ranking.

Through the analysis of the above three points, we can clearly know that the loading speed of the Web page is always affecting the ranking of the page, so the front-end optimization of the site, the speed of the site, are very important, the code can be streamlined must not be redundant, the server as far as possible with some faster, more stable services, CSS, JS files can be compressed on the compression, as far as possible outward. Enable Gzip enabled and enable Keep-alive connections, the picture is compressed, and you want to specify the width and height for the picture. The above content by Www.jyttop.com Jie Yi Tong in admin5, reproduced please keep the URL, thank you