How does the traditional enterprise become the tide-goers in the internet?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now, we also separate electric and traditional enterprises, but the line between E-commerce and traditional business is increasingly blurred, and with the development of mobile interconnection and traditional enterprises into the Internet, E-commerce in the future will certainly disappear, because all business is e-commerce. E-commerce is a market economy centered on consumer demand, and only if we really pay attention to consumer demand and follow the law of market economy, can we play the role of riders in Internet tide.

The dilemma of traditional enterprises

Traditional enterprises have a certain resource advantages online, some production supply chain advantages, some brand advantages, some capital advantages, as the number of enterprises to enter the electric business more and more, the level of more and more high, the traditional enterprises to play the threshold of the dealer will be more and more high.

Start a lot of traditional enterprises do not understand the operation of electric operators, the operation of the technology to see very mysterious, a lot of looking for the operation of enterprises, or self-built team. But after several deceived, repeated toss, but also basic understanding of the operation of the doorway, in fact, through self-learning, training team or the introduction of talent to solve these problems is not difficult. Later found that sales are done, but not only without profits, but the offline business impact of the mess, where is the problem?

Some production-oriented enterprises as a wholesale idea to do the retail, cost pricing method, in the channel to close the budget and business costs of the lack of planning, such enterprises from the beginning there is no possibility of profit, will only sell more thanks to the more. Some offline brand enterprises with the idea of market share to do electricity, and constantly on the ground activities, price, Chong sales, but hurt the brand, but also hurt the line under the sales channels, take the brand value to replace the false popularity rankings, fire platform, pit himself.

Therefore, the dilemma of today's traditional enterprises is not operation technology, nor capital and resources, but the understanding of the nature of business. As a new trading channel, e-commerce changes the way of product sales, and improves the transaction efficiency; but it remains the customer-centric, providing products to meet customer needs. When the operation of E-commerce channels is not a problem, the biggest problem is to plan the relationship between the major channels, so that the major channels to promote each other, rather than fighting each other.

Ii. How to make electric business

Many of the problems that the electrical business encountered, in fact, in China's reform and opening-up of traditional enterprises have encountered, in the world capital tide in those foreign enterprises have encountered, those who experience these stages and survive the enterprise must have its extraordinary place, these are available as our reference.

1. The consumer demand Center says

E-commerce is the most market-oriented economic form, in the era of abundant goods and increasingly diversified shopping channels, consumers have more and more choices, and the right is getting bigger. In the past, those who control the media resources, control the channel resources, the false propaganda business model will become more and more difficult to survive in the electronic commerce age, only then the real insight and satisfies the consumer demand, can obtain the sustainable development.

2. In front of so many enterprises encountered difficulties, found that in the development of the electrical business waves some of the electrical business failures, there will be some electrical explosions, A5 marketing to find those existing laws, found that those who survive the success of the following characteristics of the electric dealers.

First of all, the goods and customers are the two core of the electricity quotient, the operation is to solve the problem that the enterprise sells the goods to the customer; the strategy is to solve the sales premium problem through the brand positioning and the commodity planning, and the management is to solve the company's efficiency problem through the process and data management Every successful electric business enterprise has the three pillars of strategy, operation and management. These three pillars are indispensable, if only daily research operations inside the sales, it is far from enough, there is no overall view. Only by taking into account these three aspects, and then from one level to break through, to be competitive.

Secondly, since the customer and the goods are the two core of the electricity quotient, so the enterprise has two big work flow, one is the commodity flow, but the customer flow, but in the electric business trains is solves the commodity and the customer matching correspondence.

Brand positioning, consumer demand is the source of business, brand positioning is you find a class of customer needs, give him a name, and find ways to make your brand become the first or only in this field.

Commodity planning: Commodity planning is the brand positioning to determine how to use the goods to meet the needs of consumers. How to think about the structure of goods, the price of goods, the supply chain of goods, and the operation of commodities.

Channel management: Commodity planning to think about where to sell this product, where the customer to buy this product? This is the channel where consumers migrate in different channels.

Third: The successful electric business Road

We want to do the brand, toward the development of the brand, the first thing to do is to clear three strategies-brand positioning, commodity planning, channel management.

The three major battles of the electric business operation--The Battle of traffic, the Battle of transformation, the Battle of repurchase. These are also important, but the last three points to be successful.

The three major management of electric business management-data management, team management, process management.

At last:

Traditional enterprises to join the Battle of the electric business affirmation trend, but how to become the tide in this tidal wave instead of drift, strategy is very important, also very simple, is to commodity and consumer as the core!

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