How does the traditional enterprise do well the network marketing?

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With the continuous development of internet technology, the growth of netizens every year has a straight rise, according to the relevant media reported in December 2013 last year, the number of Chinese netizens has exceeded 600 million. In this huge data can be seen in the vast network market, at the same time with the people's online shopping concept with its time precipitation and accumulation has gradually become mature, now many traditional enterprises are planning or has moved towards the internet, want to occupy a place in the network market, Not only so even the current China's leading Internet boss bat in order to seize the market "you" Die "I" live. In the last few months in the busy fast taxi and tick a taxi in order to compete for users A and t really is a heavy pay, in Yang seems the final outcome is a lose-lose. This shows how fierce the competition in the Internet market, then in such a fierce competition in the network market for traditional enterprises how to do a good job of network marketing? The following Yang on the personal point of view will be from the following aspects to share with you.

The establishment of Internet credit system is the foundation of traditional enterprises

The establishment of the credit system in Yang seems to be a foothold of the enterprise, integrity is not only online marketing has an important role in the online more important role, we think of both sides have never met, also did not see the specific physical products for users how to make him believe it? Here it can embody the value of integrity, if like some through the internet for false propaganda, their products are not advertised on the network, even if the user first purchase, I believe that in the future will not be bought on the same website, but also give the site to cause bad Word-of-mouth publicity. Serious words will also be sanctioned by the law, looking at the current electric dealers do a better job, such as: Taobao, Day Cat Mall, Jingdong Mall and so on is no doubt the first. When you buy something in Jingdong or a cat, you can return an unconditional refund. This lets everybody through this kind of network platform shopping is very reassuring, in Yang seems also is because of this only then deeply popular. Remember Ma once said such a word "credibility" is worthless, and "good faith" is valuable, with a certain value.

And for the traditional enterprises in the construction of their own network sales platform, you have to consider how to build a trusted website, in the current use of illegal web sites to cheat other people's belongings this is a frequent occurrence. Baidu is said to be actively working with Third-party integrity Certification agencies to establish cooperative relations. Therefore, for the traditional enterprise website to be the first legal record, and the record number placed at the bottom of the site for users to check verification, but also through the Baidu website certification and THIRD-PARTY Certification Body certification. The following figure is a Third-party certification body:

To do the above said Yang think or not enough, to really do a good job of the Internet integrity system, but also a real propaganda company's products and services to their own website propaganda content to fulfill in place. This will ultimately win the user's trust.

Two. Service is the core of the traditional enterprise to do well the network marketing

In the current market, whether it is the network market or the real market, service for any enterprise is critical, now not only the product quality to first, service also want first, for both Yang think the service is sometimes stronger than quality, because in the current science and technology produced in the product quality are not outrageous, And in the same product, the choice of different brands, if one of the services to do better, even if the price of a little trust users will buy, at this time he felt that the cost of expensive points, but to buy more reassuring, because others good service, if the product in use of what problems can be on call. Speaking of which, Yang got some information. Sichuan Normal University two girls open shop to sell snacks a week 750,000 also won a Zhejiang boss invested 5 million ready to open the national chain shop. It is yang to understand why they have achieved such success, which is inseparable from their good service and integrity. They promised to customers in their shop to buy snacks even eat only a little residue, as long as there is no bad situation can be returned, we think of service to do such a part, do not want to succeed on the difficult. In fact, the above Yang said these must be for every businessman and business owners understand, but it is not so sincere to do, in this Yang hope that the enterprise more than the user point of view to consider the issue, more thinking, to be careful, sincere, hard to do a good service believe that the development of the enterprise will be a bright future.

Three. Establish a good relationship with users is the ultimate in network marketing

Whether traditional enterprises or Internet enterprises, the ultimate winner of network marketing is the recognition and trust of the vast number of users, only to be successful, no matter what kind of network promotion method you adopt finally in the process of reaching the sales goal, is to establish the relationship with the user, say a very simple example, if you want to do QQ group promotion , when you join a group and immediately publish your ad, you'll basically get T out, if you do not advertise in this group, but first with the group and other members of the group of friendly interaction, long time you and the group of owners and members of the group more familiar with the words, at this time the occasional advertising is basically nothing.

For the relationship between the user to do a more successful at the present is the millet is one of them, like millet mobile phones such as similar products, can be said that the market is very much, Millet does not have their own core technology, the only technology is to do the user's "technology", on the Millet micro-letter fans have 1.06 million, not including micro-blog, community and other social media, It is conceivable that millet vermicelli group is how huge. And in front of this huge fan must have an operational master in the operation, in understanding the needs of users, constantly provide users with valuable things, and users get a good experience. In the current Yang optimization of a sales of electric sightseeing cars, electric classic cars and patrol electric cars, a mall website, in Yang choose to do through micro-blog to do the promotion, it has to be targeted to study the needs of users to understand the purchase of electric sightseeing cars are the most concerned about the price or product quality or after-sales service, After this series of understanding can be scheduled to release the user needs and the attention of the information, attract users, when a certain number of user groups, you have to constantly interact with users, providing users with the most attention to electric sightseeing cars, as well as electric patrol cars and the latest information and the latest developments in the electric car industry. So stick to believe that will give the company brand and the promotion of the website has a positive role in promoting, and eventually reached the goal of network marketing.

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