How does the traditional enterprise successfully open the road of e-commerce?

How does the traditional enterprise successfully open the road of e-commerce? Over the years I have devoted myself to research and education in this field. And many of my students, but also for this topic made no small contribution; most of them are the bosses of traditional production enterprises, respectively engaged in clothing, shoes and hats, cosmetics, health care products, small electrical appliances, furniture and other production and sales.

They have had a common confusion: the previous year orders do not worry, business is booming, almost closed eyes can make money; but these two years suddenly found that artificially rising, raw material volume rise, RMB appreciation, foreign trade shrinkage, business suddenly bad do, the future in the end how to develop? Where is the road? What's the future? Over the past two years, Almost every day I get a friend's advice.

Therefore, in the 2013-year double Shilai, I would like to spend a little time with you to analyze and discuss: how traditional enterprises through E-commerce reengineering enterprise Vitality, to determine the development strategy, to get the enterprise two times take-off.

We all know that in the past few years we have a lot of business opportunities in China, businesses good to do, the annual sales of billions of enterprises abound, many bosses are busy expanding the scale, increase production and sales, but for the subtle but rapid development of E-commerce, basically dismissive, that Taobao is selling fakes. I am such a big enterprise, such a big brand, how can you do taobao? It is because of this "eldest brother" thought and "business good to do" mentality, but let us miss the rapid development of E-commerce golden Age.

And when we wake up, but found that their business suddenly (actually not suddenly, you do not have to pay attention to) and the consumer era, business becomes difficult; many bosses tell me that they have never felt confused or frustrated, as long as they are able to upgrade their business and do business The price is too great to pay!

This mood I deeply understand, in fact, I would like to tell you that you still have the opportunity, as long as the importance of E-commerce, as the most important strategy to grasp, will soon come out of the trough, so that the enterprise to take off!

So what exactly is to be done? First of all, let's go back and forth Guoni China was founded. Four stages of the development of the national economy: the planned economy of the last century 60 to the 80 's, the time to buy everything by ticket, all goods by chance, so there is no business opportunities. In the late 90, the beginning of the 80, the gradual rise of the wholesale economy, the country's major cities, professional wholesale market is springing up, came into being, its characteristics are as long as sufficient supply, there is no sell out of the goods, the number of money will be counted to soft. After that, from the wholesale economy gradually evolved into a market economy, it can be said that our country since the founding of the economic development of the heyday of the period! But in recent years, we inadvertently found: people work off, home companies, leisure shopping is not online shopping Network is a micro-trust friends, the network has become so So we are surrounded by the tidal network economy!

Planned economy, wholesale economy, market economy, network economy, what is the change in the era, what is changing the rules of the business? What is the decision about the enterprise? That is--the people's consumption patterns and habits! The traditional production of wholesale, traditional street shops, business more and more difficult to do This is almost unanimously the voice of all traditional businesses. Why should I help you analyze these four economic stages? Because it will show us the important trend of our country's economic development: the future economic form, direct selling and Internet will become the main support form of the national economy.

We know that market economy, is from the procurement, processing, brand, agent, distribution, retail, the long way to transport products from raw materials to the hands of consumers, and each layer should be price increases; instead, services become more complex and inefficient, producers earn little and consumers pay more! The model itself needs to be replaced by new business forms. However, the emergence of the network economy, is undoubtedly the subversion of the market economy! To achieve the transformation of goods directly from production to consumers, manufacturers (brands) in the online sales although prices are lower than the original retail price, but because cut off middlemen earn more, consumers also because there is no middleman to enjoy the fare increase. Therefore, it is not difficult to see: traditional enterprises, in order to successfully transform must understand the essential difference between market economy and network economy, it is a channel of reform, consumption habits of reform, the purchase of psychological reform, epoch-making reform! It is an exaggeration to say that this is a never-ending economic change that covers the world! Therefore, Alibaba and Taobao board chairman Ma Yun early in the year before the loudly shout: Now you do not do E-commerce, the next 5 years you will have no business to do! This language, today seems to have become true!

Now, we might as well look at E-commerce in China's development process: 2003, because of SARS. Many people dare not go shopping, Ma Yun immediately founded Taobao, through the network to meet the needs of people, through the form of not meet you buy the right goods. As a sign of China's local Consumer-to-consumer E-commerce began to sprout. 2005 Taobao sales, for the first time over the ebay network (the world's largest e-commerce retail site), and in 2008-2009 years, this is Taobao crown shops, the collective carnival, which spawned many years sales of millions of or even tens of millions of of Crown shop sellers. Since 2010, a part of processing enterprises and brand enterprises are aware of the trend and importance of E-commerce, the initiative to join the wave of E-commerce, recruitment team formation, so the production enterprises to replace middlemen, and quickly to the front of E-commerce. Taobao Day Cat Mall also emerged. More brands, through such sales platform, to obtain a huge profit.

We are all familiar with the online shopping singles festival (double) was founded in 2010, according to Taobao official data show. 2010 Year Double 11 day sales is 936 million yuan. And the 2011-year double 11 day sales is 3.36 billion yuan, 2012 years Double 11 day sales of 19.1 billion yuan. 2013-year double 11 Ma on the day's sales plan is 30 billion yuan!! How amazing is this rapid development? and the root of incomplete statistics, China's e-commerce consumers (buyers), the average annual rate of 20 million people increase! So, who is the quickest to grasp the buyer's habits, to meet customer demand, who will be able to seize the fastest time business opportunities!

To be sure, traditional enterprises do e-commerce, more than middlemen have an advantage, because you have the advantages of production, cost advantages, quality control advantages. The only thing you lack is the understanding of the rules of electronic commerce, and the construction of professional team; so we sent a college of e-commerce education for several years, has been engaged in a project-to help a large number of traditional enterprises to comb their own advantages, optimize the core products, build the Corps team. Master the key know-how of e-commerce as soon as possible. Quickly improve the network sales, complete from the traditional channels to e-commerce transformation.

So, how does the traditional enterprise make a successful transition to the electronic commerce? Through our years of training experience, sent to the Institute of e-commerce education recommended that you seriously study and analyze the "electric Business Golden Triangle" theoretical knowledge. What is the "golden Triangle"? That's what we have to do to do e-commerce, we must have three key strategic points: the first product, the second team, the third market! Any traditional enterprises to do a good job in E-commerce must start from the three point of careful analysis, accurate positioning, practical advance, will be able to achieve greater success in the future E-commerce market.

First analysis of your products, E-commerce network platform, what is the advantage? function, selling point, style, price, fashion trends, etc. comb and plan one by one;

Secondly, we must have a professional E-commerce team, because E-commerce needs a highly technical, data-oriented operation of the market, no professional team, do not differ in e-commerce in sheep into the jaws of the tiger, the result of no return! Over the past few years, the rapid development of e-commerce, industry talent shortage; in Guangzhou area to recruit an excellent operation, The basic base salary should be at least 25,000 yuan per month; recruit a professional promotion basic base salary at least more than 10,000 yuan, the recruitment of a skilled art basic base salary will also be nearly 8,000, customer service director about 4,000 yuan. You do not think the price is high, but such professionals are very difficult to find, why, because the enterprises are robbing people! With excellent products, we must have excellent team to sell, so recruit or set up their own elite team, become an e-business can do another important factor!

Nearly a year. We received a lot of traditional business owners of the consultation and invitation to help them build their own E-commerce professional team to avoid the waizhao of talent and loss of e-commerce cause of the devastating impact. Through the combination of talent promotion and commodity optimization strategy, to the fastest and shortest time into e-commerce, to create the best results!

Besides the goods and the team. We believe that we also need to seriously analyze the market environment of E-commerce, including the advantages and disadvantages of competitors, consumer buying habits and purchasing factors and so on. Because of the consumption of E-commerce, and the traditional consumer market there is a diametrically opposed to the purchase of the law; e-commerce because through the network platform to complete the purchase, so the construction of credit system and image of products become critical! So buyers buy thinking and habits, and traditional store purchase, but also very different. Thus, the marketing model and theoretical framework of the "Electric Business triangle" is the key to the smooth development of the traditional enterprises. Products, teams, markets, constitute a stable organic triangle, and our bosses, such as the Chairman or President, is precisely the top of this triangle. The bottom and the vertices constitute a vigorous triangular cone--this is our school of education, through these years of actual combat teaching and research, for the traditional enterprise transformation to build the most efficient electric business road.

More questions or inquiries, welcome you through the mailbox (protw118@qq.com) to interact with me. We hope that all of China's traditional enterprises, through the use of "electric Shangjin angle" principle of accurate positioning, implementation strategy. Successfully embarked on the path of E-commerce, creating more wealth, providing more employment, and better repay the society and the country.

Author Introduction: Author Chen Yunpo (formerly known as Chen), has served in Chongqing Zongshen Motorcycle Group, China Unicom Group, Guangdong Jian Li Bao group; After the creation of sports outdoor brand cat flagship store, has been in double a day to create sales of 5.8 million of the performance, long-term commitment to brand image planning and e-commerce marketing combat, is the domestic electric business planning actual combat sent representatives, known as corporate planning and electrical Business Team casting experts, the author is currently sent to promote E-commerce training management College Dean "