How does the training field replicate the Starbucks model?

Because of the strong geographical factors, a wide range of subdivision, education and training industry has been naturally dispersed. More than 960 billion of the huge market, even eldest brother New Oriental accounted for less than 1%, Amber integration model is also problematic, Starbucks-style super standardized chain management, will be the future of education and training institutions? Zhang Xi, the president of elite education, said in an interview with the China Business newspaper that the educational chain industry could learn from the Starbucks model and, at the same time, create a standard controllable training process by establishing a customer satisfaction investigation mechanism and perfecting the various processes of the educational industry chain. "Starbucks ' success, no less than the two key words of innovation and standardization", he said, Starbucks first created a business model, the people who go home to grind coffee to the store to spend, and then through rapid product development speed, to retain these consumers. Then in the management, internal control, process and so on, and achieved absolute standardization. The specific practice of the elite is that the first day of the establishment, the ERP system will be activated, the management, teaching, teacher training, etc. into the entire operating control system. In this process, the elite reduced the importance of the teacher, in the choice of teachers, in addition to the evaluation of professional ability, but also to join the personality and responsibility requirements. In 2008, Zhang Xi, the general manager of EF Education in China, established an elite education aimed at primary and secondary education. Since its inception, the annual performance to maintain the growth of 300%, 2012 to obtain 1 billion yuan turnover, and the establishment of 110 training points.