How does the vocational training school do the network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the vocational training of the Web site more and more, for this type of vocational training site should be how to promote the enrollment? Traditional training for the new Oriental Chef every summer enrollment hot season, the major television stations are all over the city and the new Oriental recruitment ads. This can be a huge advertising fee for such a large vocational training school. But for those cautious vocational training schools, especially small training schools, it is impossible to achieve such a large advertising investment, then for such small vocational training schools in addition to the traditional way of recruitment, there are other ways? The answer is definitely a majority of people will be said to be through the internet marketing, So how should vocational training schools do online marketing?

From the training of the school site itself, for any vocational training schools to do the promotion of the first need to position themselves, that is, from their own professional, your professional for what kind of people, then your site needs to be based on this type of people to locate the design, only your station to catch your target group, then you can talk about his stay to continue to understand your site, Know your major.

First, search engine marketing. This is beyond doubt, now no matter who want to do something have been accustomed to the computer Baidu. Search Engine marketing is the two main types of SEO and and paid bidding. SEO is the best way to get accurate flow of free, through the Natural keyword ranking to bring traffic, so that precision marketing. and paid bidding in mainland China to Baidu-led, is fast let you show in Baidu home to get traffic. And the two types of small and medium-sized training schools The main factors of attention are: Website construction, keyword selection, optimization strategy and the quality of consultants.

Second, information extrapolation. Some network promoter will also be summed up in the SEO category, and here alone, is I think he can independently complete the implementation of marketing. Information extrapolation main points: classified information and soft text promotion. Classification information, by definition, is mainly published on the classification platform. For example, 58, fair, Bai, etc. one is according to their platform weights to let their information appear in Baidu home page, 21 is to rely on the platform itself high flow, high display, in the platform itself to attract platform visitors. But the classification information also has its own disadvantage, that is, the survival cycle is short, very tolerant of other new information coverage, which requires the classification of information work than outside the chain construction more adhere to. Then is the soft text promotion, it is mainly divided into forum soft text and news information soft text. The Forum soft article mainly does the experience, the experience share the article, the news information article mainly does the brand modelling and the promotion. The difficulty with this approach is persistence.

Finally, interactive marketing. As the name suggests the main point of interactive marketing is the interaction above, and now the most commonly used interactive communication is Weibo and QQ. Weibo has the characteristics of real-time, convenient, concise and fast propagation of information, and its most important I think is interactive, that is, its comments, broadcast and other functions. This is the best place for me to take coffee training and alcohol training as an example. After completing the work, the trainees spread through the official microblog and exchanged their effects more effectively than the classified information ads, which is advantageous for emotional marketing and event marketing. Secondly, the QQ Exchange Group is used for sharing experience. Interactive marketing focuses on two aspects, one is your fans, the number of members of the group (must ensure its effectiveness), the second is the administrator of a degree of problem, can not give you fans or group members of a You are purely the impact of advertising, where we mainly do word-of-mouth plastic building marketing.

Here are three kinds of personal summary of the promotion of vocational training schools to promote the method. At the same time, these three methods also apply to the network promotion of most small and medium-sized enterprises.