How does the WEB2.0 website enhance the user's stickiness?

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According to my many years of experience in website, the key elements to improve the viscosity of website users include:

1. Benefits

Content directly related to the interests of users is the most attractive, one is to choose what content, and the second is the frequency of demand for these content. For example: business-to-business buyers purchase information, raw material price information, shopping site promotions, financial investment sites of stock analysts or news disclosure. The greater the interest, the higher the frequency of interest, the more active the user will be.

2. Self-relevance (interaction)

The higher the content matching degree, the greater the sensitivity, the faster the update, the more diverse the forms of interaction, the higher the viscosity of the user. For example: Dating sites of men and women matching, visitor records, evaluation, blog site visitors list, comments, access statistics, shopping site new product recommendations. People have been recognized, accepted, dependent on the needs of many excellent 2.0 sites in this to maximize performance, and achieved unprecedented success, such as MySpace, Douban and so on.

3, the list

The rankings are the best performance of human beings ' conformity psychology, satisfying people's curiosity, watching the lively, and being guided by the needs. For many web sites, the list is almost a daily must-see for visitors, an indispensable column. such as: When the book rankings, Sina popular blog list, Thunder download the list, the community hot stickers, cell phone classification rankings, financial Web site investment rankings, and even Alexa ranking, and so on. It can be said that there is no ranking information Services site, is a marketing site. The closer the ranking approach to user-oriented standards, the more frequent ranking updates, the more users ' attention.

4, Clients and multi-channel

Successful web sites have infiltrated the user's desktop and mobile phones, using the convenience of the client, not only improve user access viscosity, and further cultivate user operating habits, the use of custom to establish brand loyalty, and the establishment of exclusive competition barriers. such as: MSN Space Windows Live Writer, alexa/Baidu/google toolbar, Taobao, and 51ditu desktop map software. Historical experience has proved that the client is the best monopoly tool on the Internet, because a single user's desktop resources are limited, in the same field only the boss, it is difficult to have a penis.

5. Growth and comparison

Almost everyone has the need to enjoy status and be superior to others, as well as to grow. This is the core attraction of many network models, such as: Network game upgrade system, Community level, social networking sites, personal data integrity.

6. Uniqueness

This is in fact a preemptive and monopolistic user group the most lethal weapon, but in the network information resources so rampant and crazy copy of today, it seems unlikely to maintain a pure exclusive offer. Therefore, the uniqueness here is more the uniqueness of concept, form, packaging, and experience, the uniqueness of interaction accumulation and the uniqueness of the person who produces content. For example: Taobao evaluation system, all kinds of alumni, Sina Celebrity blog.

For most of the 2.0 sites, 2, 3, 5 is the basic realm, 4, 5 is the advanced realm, 1 more decided to profit model.