How does traditional marketing change to the new marketing model?

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China's corporate marketing experience three stages, the first stage is the beginning of the reform and opening-up, as long as there are products, do not need to promote consumers will come to the door. Then the market economy development is increasingly mature, enterprises need to through advertising to make their products stand out, quickly occupy market share, television media, newspapers, leaflets all kinds of advertising forms began overwhelming. This is the era of a lot of money, the direct birth of a lot of "standard King." As the traditional media gradually become more and more open, more intense competition, marketing costs are increasingly high, this phenomenon has continued to the real rise of the Internet.

With the development of the Internet, the birth of a series of new marketing models, network promotion, micro-credit Weibo created a lot of marketing miracles, and traditional marketing to the new marketing model changes, in fact, only a simple five words: listening, content, circle people, scenes, exchanges. Seemingly simple five words, but it runs through our network marketing, especially now popular new media marketing is always, but also we will often go through the misunderstanding.

The first is listening, in fact, now in many companies, the so-called network marketing or new media marketing is based on the idea of those operators to marketing, there are a lot of fanciful ideas, they don't even know what their potential clients think and rely on their own thoughts and intentions to speculate, as we are now on Weibo or on Twitter, See a lot of information, but most of them are "cannon fodder", the real success is very rare; for marketers, we have to do to connect the atmosphere, we can go to see some of the customer's space or on the micro-blog to see some related topics under the comments of some people, listen to the idea of customers, is the best marketing basis.

Then there is the content, which is the focus of marketing. We are in the social advertising flying, people for direct marketing is already commonplace, a few days to participate in Tencent's business summit, I heard a word called native advertising, the word in our domestic still relatively unfamiliar, the original form of advertising is: Advertising is content, content that is advertising. The use of stories or educational content to implant the brand, thereby greatly increasing the spread of the.

In addition, is the circle of people, now is not a single telephone advertising era, now the marketing to do is a pair of many models, enterprises want to develop their own potential customer base, and this is what we call the circle of people. There are very good ways to circle people, such as community, micro-group, micro-group and micro-trust public platform, so that our advertising is targeted at our customers, influence and implantation will be greatly enhanced.

Next is the scene, the word may not be a lot of people understand, why marketing to see the scene? For example, if you are selling flowers in a market and selling flowers in a shopping mall, there will be different consequences, and you have to consider where your customer base will appear, what kind of ideas you will have, and what kind of demand you will have. Such marketing has efficiency and effectiveness, if only buried head to do marketing so bound to be less.

Finally, the most important thing is the relationship. Now out of a choice problem, you think that the following is the right marketing: A, good relationship marketing; B, first marketing and then do a good job relationship. When this problem comes up, I think everyone knows that a is the right answer, but we do not consciously on the bias of B, as a brand unfamiliar to customers, the beginning of the advertising to do marketing can only increase the customer's aversion to you, corrupted brand image, and to do a good job in marketing, must first and customer relations, In a friend's identity to marketing, so the turnover rate will be greatly increased.

Summary: Marketing is a process, not a simple advertisement or a simple activity can be. When traditional marketing changes to a new marketing model, it is inevitable that habitual old-fashioned, this is a human nature, but we have to know how to remind ourselves, at what stage in what way to restrain themselves, so as to allow themselves to develop new habits, to join the new marketing model of the team.

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