How E-books are promoted and profitable

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guest Introduction:

Hero country, grass-roots network people. 09, the establishment of a Hero Country blog. Due to the published articles for actual combat experience and received the reader welcome. Good at E-book marketing, has planned sales, including Taobao Guest, network advertising, viral marketing and other aspects of the collection of electronic books. Has led dozens of students to jointly create the "Earn Kee" series of e-books. After accumulating a lot of experience to do the training of E-book marketing, we currently lead more than 200 students to study e-book production and promotion technology. (The following is 28 push version chat, reprint please indicate the source)

One:

e-book promotion should be how to get started, how to do a good job in e-book marketing and promotion? I would like to give you an example.

Hero Country: If we want to spread e-books faster and more widely, we can use viral marketing methods, such as allowing readers to share this ebook on Weibo, you can get the color plate ebook or other information related to the early childhood education rewards, as the number of E-books download more and more, will be recommended for the book to sell soy milk machine site to bring a lot of traffic, and this flow is very accurate, turnover rate is very high. This is the simplest example of using E-books to help promote Web sites.

On the second question: We produce e-books, mostly refers to marketing for the purpose of helping target users to solve the problem of the tutorial class of electronic books. In other words, the production of e-books is simply to promote their own products and services, eventually bring transactions, make money.

So what we need is not just the amount of downloads, but the conversion rate. Therefore, in the promotion of e-books, the first thing we have to do is to locate the target crowd: what kind of people you are looking for products, can be distinguished by age, can also use gender, occupation, hobbies and so on to distinguish, how do we find them? Are there any relevant forums? Are there any related QQ groups? Do you know more about the problems in Baidu?

Where the target customers gather, where we promote, so that the flow is high quality, can bring us income.

Two:

The novice asked the guest a question. There are a lot of ebook software on the market, so if we want to do it, we need to consider the compatibility problem?

Hero Country: In the production of E-books, as long as we use the mainstream E-book format, generally do not appear compatibility problems. If one of your users likes to read on a computer, and a lot of people like to read on mobile devices such as mobile phones and tablets, you can also provide two different formats for downloading addresses.

Three:

e-Book promotion process, how effectively the company or Web site into the ebook?

Hero Country: Because we promote the ebook must be related to the company's products, so inserting the company name or URL is not difficult, in the process of writing your company to a fascinating story, not only can improve the readability of e-books, but also to enhance the role of the company's image.

The simplest way, directly in the electronic book to "author website", "article source", "more relevant content" and other ways to guide readers into our website, the effect is very good. The mainstream PDF ebook format can also be inserted in headers and footers where we want to highlight text and URLs. In short, so that the site must appear in the place will not arouse the user's aversion.

Four:

At present, internet marketing means too many, other marketing models have to understand, e-book marketing this piece of knowledge is relatively weak, want to know E-book promotion, E-book Marketing from which aspect should be cut?

Hero Country: When it comes to designing e-books, it's usually a point of entry: we need to think about what the user is experiencing, not what we want to show. Use our products to help users solve problems, rather than product specifications like the list of product features. In Baidu input "how", "how", "how", "The Method", "The Technology", "Help Me", with these keywords plus our company's products to search, so you can find many users encountered problems, summed up the analysis of these problems, based on these issues to determine the subject of e-books.

Five:

The promotion of electronic books we have less contact, the guests can give a specific introduction to its promotional methods?

Man Country: E-book promotion Way is too much, can be said that we usually do online marketing use of the promotion method, almost all can be used to promote the E-book.

For example, SEO, Baidu know, QQ promotion, forum promotion, purchase ads and so on these simple and effective traditional channels, can be used to promote e-books;

Because of the special attributes of the electronic book, it also makes it a way to spread to share the website. Baidu Library, Sina love to ask some libraries and network disk classes of the site, its own traffic is very large, and they have a high weight in Baidu rankings have a great advantage, we upload e-books to these sites, with the help of the weight of a large platform to obtain traffic, the effect is very good.

It is worth mentioning that viral marketing is very suitable for the promotion of E-books, is the most powerful one of all promotional methods, the incentive to encourage users to spread, as long as the prize design enough temptation to allow the download of e-books in a short period of time into a geometric level of growth. I have written a book on how to do viral marketing, called "poison Marketing", interested friends can go to Baidu search download.

Six:

There are a lot of similar books on the market, and e-books are unavoidable. Guests feel that so many e-books, how can we stand out?

Hero Country: If the same type of e-books are very many, competition is fierce, you can consider to do market segments, such as other people do comprehensive weight loss, we can only do rope skipping this small area, the most fire weight loss methods to do, the same can be achieved very good results. As others do "Search engine optimization (SEO) Knowledge Complete manual" We only do "SEO long tail word deep excavation"

Seven:

① ebook What kind of tools do you usually use to do ② ebook content is written by yourself or team work ③ A team like this depends on what to maintain.

Hero Country: 1. Different formats of the use of electronic book production software are different, the common PDF format ebook, you can use Word or WPS lined up, and then generate a PDF format can be, if the sense of the directory format is not ideal can also be used acrobat adjustment. EXE format of the ebook, you need to draw Photoshop, the production of web pages, such as Dreamweaver software to do, in fact, are not difficult, are commonly used tools webmaster.

2. The content source of ebook is very wide, can completely oneself original of course best, if feel original difficulty is big, novice also can collect some fine article on the network, make into ebook. Many people have a misconception that a non original ebook is a junk ebook, but it's not. For example, if someone is willing to put the "28 push" version of the 40 edition of the content into an ebook, and then do a little promotion, I think at least thousands of people to download, and there will be someone to help you spread. If the author has a business related to network marketing, can be mentioned in the electronic book, or in the book to promote their own blog or something, can bring a lot of attention.

Because the collection and collation of resources is a value in itself. So, we have to solve a problem of many ways to sort out, made into e-books, is valuable, because we help readers save time. Although a lot of questions can be found in Baidu, but ordinary netizens do not like us to know how to use the search engine efficiently, at this time you collated the ebook, for ordinary netizens, the value is higher.

3. At present I have not found a complete professional to do the business of electronic books team. If so, there are no more than three ways to make a profit:

Direct sales of paid e-books, generally training classes.

Two. The soft text folder in the free ebook, and make it a large number of dissemination, through the soft text to generate revenue.

Three. Use of e-books to improve the visibility of the author, People's fame, after doing anything to make money.

Eight:

Playing electronic books also played for a while. The early collation of information, writing, production, these are easy, but in the most important promotional stage, will not play. Look at the promotion of male brother in the direction of thinking ~

Hero Country: promotion, what resources on the use of, there is no resources to find ways to work with resources, direct pay to buy ads, buy soft paper, or to share the profits, this will be your own to talk about. These are not good, that will be resorted to our network of people's trick, both hands, the desperate to send ads!

Some people say, forum post will be deleted, how to do? If you only send a post that has been deleted, it's definitely not going to have any effect., but if you have a lot of hair, there will always be some to survive, and in the flow of large forums, in your hair out and deleted this time lag, advertising has been a lot of people see.

Add up to 1000 QQ groups, every day to send ads can get thousands of of the traffic. Although every day will be many groups of main T, but also every day will be a lot of people pull into the new group, in and out of the basic to maintain the balance, which we have tested.

have good promotion method of course good, but in you have no funds, no resources, nothing, do not let yourself stay, to use the most stupid way to promote, accumulate resources, accumulate experience, accumulate confidence.

This article from the 28 push version chat column, reprint please indicate the source.