How easy is the keyword to analyze?

Absrtact: Keyword competition analysis is related to SEO overall situation, in the process of SEO operation is a very important link, only after the key words, the site structure, page optimization, keyword layout, the creation of content, has been inside and outside the creation of the link is more line of

Keyword Competition analysis is related to SEO overall situation, in the process of SEO operation is a very important link, only in the determination of good keywords, Web site architecture, page optimization, keyword layout, content creation, has been inside and outside the creation of the link is more effective. However, in the actual operation of the colleagues, often the difficulty of the keyword analysis is easily overlooked.

Tangled up so long, the difficulty of the keyword how to analyze? What dimensions are analyzed? Next Pei Tao through the actual combat way to share with you.

Dimension one: Number of home pages

In the site's natural weight above, usually the weight of the site should be home → columns/list → article page descending order

So we can conclude that a keyword search results

1. The number of the top 10 site links in the top 1-2, it can be explained that the keyword competition is not strong;

2. The top 10 Site home Page links number in 3-7, it means that the keyword competition is greater;

3. The top 20 sites that appear in the home page link number in 20, it means that the keyword competition is very large.

Dimension two: Site size in search results

When we choose the keyword, try to avoid the direct competition with the war, why? Because of the high weight of the war, the new station in the short term is difficult to surpass the war, judge the site, we can generally from the domain name, build station time, update quantity, update frequency, etc. to judge, in addition, considering the operation behind the war is generally the team, in the resources and human costs above have the absolute advantage, so individual single combat difficult pk them.

1. Industry portal site;

2. News portal or news media;

3. Search the element engine own product.

Dimension three: matching patterns for keywords

When we search for a keyword, the search results page will float red, then the keyword is usually presented in two ways:

1. Perfect match;

2. Scatter match (it is often said that this is a search engine participle, this argument is without any basis) here only as a reference to the competitiveness of the keyword

Dimension three: The position of the keyword in title:

The title of the Web page is usually directly displayed in the search engine searches results, processing the page when we consider the location of the keyword, generally placed in front of the position of natural repeat 2 times, to promote the search engine on the current page topic understanding, Increase relevance!

Page title writing is also very fastidious, he will directly affect the user's click.

Dimension four: The internal and external chain of keywords

On the top of the site to carry out the analysis of internal and external links, query its anchor text, the quality and quantity of the site outside the chain, of course, this method is for the relatively small site data site, if the number is too large, we spend more time for observation and analysis.

Inner chain: Directly open the analysis of the site, analysis of its site above the internal link layout and anchor text

Outside the chain: can be the top of the site after collection through the tool to query such as:

1. Baidu Webmaster platform-http://zhanzhang.baidu.com outside the chain analysis tool

2. Love Station: http://link.aizhan.com

3.moz:http://www.opensiteexplorer.org/

Image of Love station outside the chain query part of the results

Through the 4 dimensions above, can be very good on the keyword difficult to determine, so as to effectively guide the site SEO keyword layout work, optimize the Site keyword layout from difficult to easy layout, form a scientific keyword layout, and then according to the difficulty of the keyword to consider their own optimization methods, is to directly optimize the core keywords to drive the ranking of Long tail keywords, or the first to optimize the long tail keyword to drive the core keyword ranking.

Is difficult after easy, or first easy later, in addition to the difficulty of the key words to consider, but also to take into account their own ability, ability of students can directly from difficult to easy to optimize, weak ability of students can first optimize the long tail of the core keywords. In this way we can really play a multiplier effect in the work.

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