How editors post from SEO perspective

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SEO is (search Engine optimization) abbreviation, Chinese meaning for search engine optimization, as a site editor master some of the basic knowledge of SEO and skills to make their posts in search engine related keywords ranking in front, So that users in search of information can be more points open to promote the content of the site, improve the site traffic.

SEO is a part of network marketing, but also one of the means of network promotion. Before you say post skills, explain what the keyword is, and what is the keyword ranking.

Keywords can be a word can also be a phrase, but also can be a sentence, simple and popular said that the search engine in the content of the user is the keyword.

For example, I entered the "09nba schedule" in Google, the content of the input "09nba schedule" is called the keyword. (Figure A)

(Figure A)

Keywords ranking: Search engine will be based on the keywords in the Web page in the keyword density, keywords and content of the page description of the relevance of the page, the external link, the weight of the site page and other factors to the ranking of keywords, as shown in Figure A, "09nba schedule" This is the key word of the NBA regular Game topic page ranked Google Second, that is, the keyword Google rankings.

Of course, to get a good ranking first to have one or several appropriate keywords, and then let these keywords as much as possible in the post more than repeat, improve the frequency of occurrence. As an editor to see specific articles after the user can grind the psychological, think of the user may search the content, and as a key word. Then the keyword into the article title, label, body content.

Main points: First of all, read the article to refine the center point, try to figure out the user psychology of 5 key words (can be understood as the main points), integrated into the article title, label, content.

The basic techniques for specific operations are:

First, the article title SEO optimization, in line with the user's search habits

The title is a summary of the entire article content and overview, but also a search engine more value a part, as we edit the majority of posts reproduced for the Post, for the reprint of the article if copying the title of others in the relevant keyword ranking will not occupy any advantage, because the user no matter how to search, Your article is always in the back of others, because you are reproduced, the weight is not original high. Search engines will give the original content to the higher weights and rankings. In fact, reproduced in the article if not modify the title, netizens to find articles like in the vast sea of people are wearing red clothes, you also wear red clothes, no one can find you from the heap.

So, what we want to do is to optimize the title, the so-called optimization is from the point of view of the user to write the title, from the Netizen may search the sentence, use the word way, custom to write the title. As far as possible vernacular not difficult to understand, avoid uncommon words.

For example: "Mrs. Roh's hunger strike water for her husband cry" from the angle of the netizen to see this kind of news may think, why should Mrs. Roh Moo-hyun hunger strike, shout what injustice.

So the title can be changed to "Why Mrs. Roh's hunger strike, Mrs. Roh Moo-hyun Cry Reasons".

Second, the article's central point to refine, and make labels

After a long period of observation found that GOOGLE, SOSO, Youdao and other search engines on the tag page of the collection and update is particularly friendly and diligent, so post with the relevant tags on the keyword ranking has a good help, in many cases, choose a suitable label will play an unexpected role, create clicks Miracle.

The label is the content of the extraction of the center of the article, the search engine, the label is the central point, is the search engine to crawl the most important part of the keyword. So coupled with enough accurate and rich center point, search engine can quickly and accurately read the article, and in the relevant keywords ranked in the show. At the same time for users can also be through the label to get a general idea of the article.

Or to cite just that example: "Mrs. Roh Moo-hyun's hunger strike water for her husband cry" This article we can through the article to understand the meaning of the text and the thinking of the netizens roughly formulate these keywords as a label:

Mrs Roh Moo-hyun information on the causes of Roh Moo-hyun's death causes Roh Moo-hyun's suicide reasons

Usually these are users read this news will produce the thinking, resulting in search requirements and search for content, relatively no label function of the article, add tags in the ranking competition will play a certain advantage.

Iii. How to arrange the content of the article

First repeat the title of the article in the first paragraph, and do center and bold or tilt. Search engines like to do the editing of font style content, it will feel that the edited place is the focus of the article and the center, easy to attract the attention of search engines.

The other paragraphs of the article simply do typesetting processing, such as the first line of each paragraph empty two lattice, as far as possible in the scope of the allowed repetition of the article keyword, you can directly use the label content, and do bold processing. Improve the repetition rate of keywords is the density of keywords, so that the word in the search engine rankings improve.

Iv. Summary

All the work of a search engine is modeled on the human brain, when we read the article is often the first to focus on the bold paragraph title, given the article tips and the forefront of the book, but also for the search engine is the same, it is concerned about the title of the article, tags, the number of repeated keywords in the text, as well as the relationship between the three elements, So when posting attention to these 3 aspects, you can do more with less, let you send the post has a high keyword ranking, bring a larger flow, play a role in the promotion.

Source: http://www.jinti.com/