How events are marketed

Brazilian Chiquinho Scarpa is a famous rich man, and when he was 62 he began counting his life after his death. "In September, he Announced that he had found it quite good because he had read the relevant records and articles from Pharaohs sacrificial objects in Egypt and was prepared to bury his Bentley worth 1.5 million Brazilian real in his own backyard by 20 September.

To prove herself right, Chiquinho Scarpa broadcast live on his social networking site facebook the entire process of digging a "grave" for a car in the backyard of a luxury mansion in Sao Paulo, with textual video. National laughter up and down, the media follow-up, everyone wants to see this joke joke.

"Car funeral" on the same day, the media came to the scene live broadcast, a few host busy busy, but also mimic his crying and happy laugh ...

However, just as the car had opened the tomb, he suddenly stopped the ceremony and said he was "announcing something." All the media gathered came up with a hurry. Scarpa picked up the microphone and said, I cheated you. Today I said to funeral, just want to attract your attention. I have something that is important to the car and would like to talk to everyone.

"During my week of announcing the funeral home, many people accused me of saying good cars, why bury them in plain white, should be donated if you do not need it, but most of them Will choose to bury something more valuable than the car: the heart, the lungs, all kinds of sound organs.What is the car compared with these things?

"I staged this farce, just want to attract your attention, want to tell you all, how many people died because of organ deficiency? How many people died with a healthy organ? How many people were buried , But also buried so valuable wealth?

"I urge those who abuse me and ridicule me at this time to become organ donors. To donate an organ without writing a will, just tell your family, I am an organ donor, Save countless lives. "

Having said that, he also lifted the sign "I am an organ donor, do you?" And said he has taken the lead in making this decision. A few celebrities and entertainers present also added that they have all joined the ranks of organ donors.

Behind the posters are the words "Next week will be the National Organ Donor Week" and "How absurd it is to bury something much more valuable than Bentley: your organ."

Scarpa returned to Bentley's side to take a group photo again, revealing a smile.

It is reported that behind the event planning is the world-renowned advertising company LeoBurnett, the successful use of the media want to speculation news, people love to criticize the mentality of current affairs, success.