How Facebook handles Big data

Facebook is always interested in exploring areas where no other company has been involved, possibly because there are few IT companies like Http://www.aliyun.com/zixun/aggregation/1560.html ">facebook" can provide targeted services to more than 950 million registered users at the same time every day, especially if he is so young. In fact, not many enterprises can be based on customer information to understand customer needs, and develop targeted advertising and product solutions, and these ads or even dozens of of new products targeted to sell to customers.

This may be due to Facebook's large data processing capabilities. Facebook has a clear DIY it approach that has its own designed servers and networks, and has designed and built its own data centers, most of which are written by their programmers themselves. At the same time, almost all intermediate software is created by the company's employees themselves, and all it actions and information will be collected in a large system.

For example, Facebook's human resources data, accounting Office data, Mark Zuckerberg is e-mailing this action, even if you check your computer's state on your laptop, these will become data recorded.

"All we do, it boils down to just one thing, is the big data processing." "Jay Parikh, vice president of technology development at Facebook, recently interviewed reporters at the company's headquarters.

"Large data processing this problem involves our employees at every level, about servers, storage, networks and data centers, and all the software, operations, and applications, all the services we have to provide to our users, all of which require data support and high quality of service." ”

"The big data is to use your insights to discover the potential value behind the data and use it to create benefits for your business," he said. "Parikh said," The simple truth is that if you don't make good use of the data that you collect and store in your business, then you have just a bunch of data, and what we're more and more interested in doing is studying how to use the collected data to do something more worthwhile. ”

Facebook doesn't fully know what some of the data they collect can do, such as user lists, Web statistics, geographic information, photos, stories, news, web links, video materials, and more. "But we want to collect all the information like video data, the temperature in this room, who walks around the hall," Parikh said.

"We want to know who is visiting the site, their dynamics, and which section of the site they're on, so it's all interesting to us," Parikh said.

(Responsible editor: The good of the Legacy)