How far can mobile internet plagiarism go investors steel

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"In the face of plagiarism ' accusations ', small startups are ' wronged ': in China Mobile internet market, plagiarism may die, but not plagiarism must die." ”

Food recommended application of "God Shake" last week because of the alleged plagiarism of the public comment network was Apple App store shelves. Two businesses on the content of the "plagiarism" controversy, the China Mobile Internet plagiarism has been the shortcomings of the public.

Industry experts frankly, because China's Internet from the beginning is to imitate the United States and other international websites, so the industry has been "imitation" of the tradition. Data show that NetEase, cool dog, Shanda, UC, Tencent, etc. have been involved in plagiarism "war of words." In the face of plagiarism "blame", small start-up companies are "wronged": in China Mobile internet market, plagiarism may die, but not plagiarism must die.

Investors have said, though, that "entrepreneurs should set an idea that plagiarism doesn't make you successful." "But today the development of the Internet has entered the" Operation mode innovation "phase, an idea, ideas, a platform to attract users to participate in the decision to determine the success of the entire company. Before a large company on the platform and the terminal dual control, there are consumers "fickle" style of the impetuous experience, small companies to innovate the road is not wide.

Apple shakes the food god off the shelf

A few days ago, the public comments issued a statement, said a "God shake" food class app a large number of copying the public comments on the website of the merchant information, pictures and user reviews, "God shake" and the public comments content of more than 80%, this public comment to the Apple submitted the relevant evidence.

May 23, according to a number of netizens reflect, food recommended category of mobile phone application God shake by Apple App Store under the shelf. After verification, the reporter found that entering the Apple App Store from the itunes page shows that "the product you want is not currently available in Chinese stores" and that there is no product in the App Store for the gods to shake. The gods have not yet responded to the matter.

"God Shake" by Apple under the message of the micro Bo spread, in the user caused hot discussion, some users have a message said, "Good is free application, if it is paid application, the product off the shelf, our user rights to do?" No wonder it feels so much like the public comment. "It's not good to use!" is completely deceiving, shaking to shake to only those several, shake a shake obviously is a gimmick, not easy, also want to see the data under the line is reliable. ”

"Mobile Internet, products for the king, only innovative unique, respect for users, pay attention to the needs of users of products is our concern." "One investor said in a chat with the International Finance Journal," at present, the domestic environment is more impetuous, coupled with the interest of capital, some teams at the same time by plagiarism, speculation and the violation of user privacy and many other means, quickly in the app Store and so on to get a higher ranking, but these are short-lived, it is likely to be eliminated at any moment. ”

Internet Innovation "Fools"

As the investor has said, plagiarism similar to the "God shake" phenomenon is not a case in China's internet industry. Ye Bin, general manager of the Qing branch, said that after Instagram fire, in the country saw a class of Instagram application of up to more than 10, user size and product experience are almost the same, serious replication has reduced the value of its acquisition.

Data show that China Mobile Internet 2011 years of investment is still hot, has jumped into the internet industry after E-commerce, the second largest "Suck gold" field.

According to China Venture's investment and financing data, in the disclosure of Chinese Internet economic investment, the mobile internet sector accounted for 17% of the total number, second only to E-commerce 36.8%. Among them, the disclosure of the number of angel investment pen more than 5, mobile internet ushered in the entrepreneurial boom. Many new concepts in the mobile Internet field suggest that improvements in infrastructure such as smart terminals and mobile networks provide better soil for their development.

"The current replication and plagiarism in the mobile internet, for companies in the second-tier position, whether it is to obtain capital or high cost of mobile internet talent, are facing serious challenges." Zijianzhe Analysis of Analysys international analyst points out that if new capital does not come in, and no one buys, a large part of mobile internet companies will live in the "Razor edge"-the risk of being cleared out.

Investor Steel

The rampant plagiarism has deterred investors. "Plagiarism, especially the core model, core content, information of the start-up company is a shaky start-up, once the investment enterprise products because of plagiarism event was applied store shelves, this is likely to eventually evolve into a failed investment case." "The investors told the reporter that at present, the enterprise's awareness of the rights of protection more and more high, such as Apple App Store, such as Third-party software platform in view of user needs and the attractiveness of their own platform, in the rectification of" plagiarism "in the wind to spare no effort.

Lakara chairman Suntaujan in the "first China angel investor conference" elaborated his Eyes angel investment "iron Law" and entrepreneurial "army". Suntaujan that the so-called "cottage" problem of Chinese products has been criticized by the outside world, the main reason is because the entrepreneur more quick, "many people do not think imitation and plagiarism is shameful, many Shanzhai products will come in." ”

Suntaujan believes that entrepreneurs should set an idea that plagiarism does not make you successful. In Suntaujan's view, entrepreneurs need to "go the right way, adhere to innovation, put down their posture." He believes that "the right path" is a way of life, but also the way of business, and entrepreneurs must innovate to start a business, "do not always want to copy and imitate, find market space." ”

Wu Zonghui, the investment director at Intel Investment China, also said it was not in a hurry to be a market user. But the technology and products do a good job, and then to promote, better balance the technology and user, income development. Some companies are eager to develop income, but do not have a revenue model, which can not be long-term healthy development. They want to invest in High-tech, high-quality, long-term healthy development of the company, rather than for a few years on the market, it will inevitably have insufficient stamina.