How far can the "bidding rankings" of business-to-business websites go?

In the field of E-commerce, "bidding ranking" is currently the world famous http://www.aliyun.com/zixun/aggregation/29773.html ">B2B website is very important competition strategy and profit model, With the development and deepening of China's E-commerce, "bidding rankings" such as "old practice" exposed some of the problems are increasingly concentrated.

First of all, the localization of the competitive price of the currency of the keyword is limited, the user's search requests in a certain period of time is limited. A good bidding ranking system, to do is to the members of the information to the most suitable target users, so that they click on members of the information and bring value to members. The higher the value they bring to their members, the more they will be willing to bid for the keyword at a higher price. But the current bidding system does not. The highest bidder (up to the top 10) can be displayed to the user, and the only link between the user and the member is the member's bid rather than the relevance. In the current bidding ranking system, because the same keyword under the limited advertising, more and more members jointly bid the same keyword, will promote the price of this keyword is getting higher.

But the consequence of high price competition but lack of correlation matching is as with traditional media advertising, members spend more than half of the money may be wasted, to the value of the members of the discount, search engine advertising for many members will lose the price ratio that it should have, the return on investment, So that they have to opt out or reduce the drop. More seriously, the higher the price of the keyword, the more attracted click fraud. Click fraud reduces the rate of return on a member's investment from another perspective.

Obviously such a ranking model will inevitably encounter difficulties, if there is a more able to bring about the return of the new model, the tradition must be overturned!

The world's first fully free E-commerce platform, Mr. Zheng, CEO of Timesfirst.com, said that what they are doing is to go beyond the traditional business of Business-to-business E-commerce, which is the pioneer in the world. They launched the Enterprise International Industry competitiveness Rankings Timesfirst Ranking:timesfirst ranking is the traditional competitive ranking system ("More money, ranking on the front") subversion.

Timesfirst.com adopts the method of quantifying statistics of all sellers ' members on timesfirst.com (Enterprise information and product information), and calculates the ranking of each member in the whole timesfirst.com, each major industry, each level two industry. , and matched with the time series curve of each rank, thus provides the third party reference basis for the enterprise "industry competitiveness" for the trading parties to carry on the transaction. Timesfirst ranking weekly statistics and updates once.

This ranking is more in line with the actual situation that can maximize the interests of the enterprise. In fact, when we look at things from the surface to a deeper level, we will find a huge differentiation phenomenon began to emerge. Differentiation will result in two completely different types of business, and, more frightening, the latter will form a competitive advantage in the short term for the former in an incredibly fast way. Believe that this fact will inevitably make the traditional business-to-business Web site of the senior officials to scare a cold sweat!

And the first timesfirst of the Times is not only a simple e-commerce platform. More than 1000 of the world's existing E-commerce platform, they are to provide online membership information exchange and trading service platform for operating mode. The first Timesfirst mode of operation is to integrate global international trade resources and information based on a completely free e-commerce platform (timesfirst.com) with international industry Competitiveness Ranking mechanism (Timesfirst ranking). And based on the powerful information platform for global buyers and sellers to provide international marketing outsourcing, international procurement outsourcing, international sales outsourcing Services, which represents the b2b2.0 model.

After research, I found that the result of these two kinds of power game is that b2b2.0 to "traditional business-to-business E-commerce platform" to achieve a historical subversion. The development of the traditional international business-to-business E-commerce platform is facing the restriction of the buyer's limited resources, that is, the resources of international buyers are relatively fixed, but the number of supplier members is increasing, and the problem of gruel and spreading effect is decreasing. At the same time, the traditional international business-to-business E-commerce platform needs to be profitable , in order to ensure profitability, will continue to raise fees.

As a result, there are more and more charges, but the spread of the effect of increasingly poor this irreconcilable contradictions. When the traditional business-to-business E-commerce platform can not solve the above development bottleneck, and can not guarantee the effectiveness of the supplier promotion, its revenue by collecting membership fees to profit from the business model will be timesfirst.com represent the international b2b2.0 model of free E-commerce Platform challenge.

The Times first (Timesfirst) provides a completely free online membership service, gathers a large number of buyers and sellers resources, and then provides fee-based value-added services in the context of gathering large resources as the main profit channel. This new international business-to-business model, with its online services free of charge, will attract a large number of members from the traditional business-to-business E-commerce platform and may have a huge impact on the traditional business-to-business E-commerce platform. One of the salient features of the Internet market is that no matter how angry the original model is, and how powerful it is now, always be careful, because a new adversary may emerge at any time, even if it is not well known, and its innovative technology or services will be a serious threat to the old model, even if it has no financial resources.