How far can the Chinese version of "Domain name registration" go?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the data, there are millions of Chinese websites, more than 400 million netizens, and in the high-speed increase. With the popularization of the network technology, more and more people join the creation of personal websites, personal space of the team, a comprehensive network of the world, features, creativity to become a success of the network Army Spear. And recently because when the fire dating program "Non-interference" in a doctor with a very creative way of confession-the name of the girl's favorite as a domain name as a gift, the term "Chinese domain name", which has long been debated in the Internet world, has been brought to the attention of the public.

First, ICANN release, Chinese into the "Domain name registration" field

June 25, 2010, ". China "Domain name international application to complete the review process and eventually get the ICANN board to vote through, traditional." China and simplified. China "Write root domain Name System together, Chinese domain name into root library, enter". " Without switching input method, direct input. "Can be, May 9, 2012 China will be the country's top domain name." CN "and". China "Open registration for natural persons, in the 24 hours after the opening of individual registration, the". CN "Registration volume reached 20,000, the number of applicants more than 100,000 people.

Why get such a big response? According to the Chinese data, customer service manager said, on the one hand, the registration of the domain name before the opening of the registration process is very cumbersome, the applicant needs to have a unit to fill in the registration form, which makes the individual in the legal proceedings can not really claim ownership of the domain The open registration of the domain name, the applicant with identity card, mailing address, contact telephone and so on can complete registration. In addition, Chinese domain name recognition is high, the registration of a domain name equivalent to permanent advertising, once and for all. At the same time, the Chinese domain name promoted the emergence of keywords, for optimization has a lot of help. On the other hand, the company also introduced a one-time renewal of 5 years or 10 before October 29, 2012 to save a separate renewal "in Chinese." CN "Promotional activities, these two major reasons for the user on this activity fondle admiringly.

Second, "Name Domain name", "Chinese Domain name mailbox", the triumphant victory

Want your friends and family to find your personal site through your name? Want to give him a special gift? Want to use like Liu Xiang. Name Domain name of China, liuxiang.cn?

A few days ago a domain name registration site to play such a propaganda language, attracted a large number of netizens to come to watch the purchase. In addition to the use of their own name registration, there are some fashionable parents for their unborn baby to register a "future domain name." In order to attract customers, the domain name registration site to make every effort, such as the Nanjing Mutual Easy China will be the name of the individual name registration price set to 20 yuan/year, low prices attracted a large number of couples will be satisfied as a gift purchase list,

At the same time, "name Domain" Open registration set off a burst of celebrity name Rob Registration war. such as the Patriot and Videotage education to push the tablet computer, Han Geng as the spokesperson, followed by the Patriot pad-related domain name aigopad.com/.cn/.com.cn/.net and so are registered, Han Geng's name is also a multi-party user to register, Han Geng in the interview with a smile said "my name even I can not use the !”

And on June 19, 2012 10 o'clock in the morning, the world's first Chinese domain address e-mail by the Chinese Academy of Sciences Chan Hualin researchers named "Chan Hualin @ Chinese Academy of Sciences," The e-mail address successfully sent to all over the world, this is a sign of China is about to enter the new era of e-mail, we have their own "foreign brand", and Chinese characters will ride Domain Name "Sailing cruise world!"

Three, standing on the bed are "shot"

Chinese bank, China Construction Bank, Agricultural Bank of China and ICBC have recently registered and opened the domain name; Ai Bao took "portable computer" in one fell swoop. Chinese, portable computer, CN, portable computer. com "three Chinese domain names; The recent registration of a series of China-related" COD "domain name, including a large COD Series "Black Action" and "Modern Warfare" game of Chinese domain name, the domain name Flower network. com in the recent easy to master, rumor that the transaction price is reached 680,000 In the fierce competition for the "Domain name Scramble", another force is quietly spreading, they questioned whether the Chinese domain name has commercial value, whether it really has the strength and the long tenure of English domain name to fight.

And the recent sensation of "lost diudiu.com" has injected these people with a powerful "energy", persistent malicious registration, auction, forgery events make the "Chinese domain name" shrouded in a fog, in the excessive support, we have to calm down to think about in this war how to win the future, And not just now.

Four, the sharp spear is inseparable from the strong shield

Chinese domain name has its advantages that can not be neglected: creativity, scarcity, wide coverage, but the English domain name in the search engine has been very mature, Chinese domain name as outsiders, for Baidu, Google, Yahoo, etc., its commercial value is far lower than English domain name, and many people are not accustomed to enter the address bar in the URL, Instead, search the search engine by keyword or vague phrases. At the same time, Chinese. CN can be opened in IE6, IE7, IE8, while Chinese. com can only be opened in IE7, IE8, browser restrictions greatly reduce the user's use.

Summing up the above, the implementation of "Chinese Domain name" pros and cons, what occupy above, need to be measured from all sides. New things must undergo a difficult process, time is the antidote. But in the meantime, good management system is also essential. Domain name as a commodity, its transaction process needs to be honest, reliable, a good use of the environment will shorten the time to adapt the crowd, when people are accustomed to using the "Chinese domain name", those search engines will be shut out? Chinese domain name "The dream of the outside is still far?"

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