How far can the path of intelligent frame go?

Absrtact: (Picture: Squirrel Interconnection Chairman and CEO Dushe) angel Investor, a listening net founder Dushe in the second half of last year chose two times to start a business. New company Squirrel Interconnect The first product is the Squirrel intelligent photo frame. Before two startups, Lei, Xu Xiao

(Picture: Squirrel Interconnection Chairman and CEO Dushe)

Angel investors, a listening net founder Dushe in the second half of last year, selected two of startups. New company Squirrel Interconnect The first product is the Squirrel intelligent photo frame. In two times before the venture, it and Lei, Xiaoping and other angel investors have invested in 7k7k, meal nets and many other projects.

Talking about the original intention of the venture, Dushe to "pretend to be a geek" (Micro-letter: geeker_ding) that the current social and family concern for children has been rampant, the care of the elderly is very few. This venture is to do something for the elderly, squirrel smart frame is aimed at the old intelligent hardware direction.

Connecting the old and the children with the frame

The reason for choosing the frame of this product, Dushe also has his consideration. It is said that in the original selection of products, it is entirely from the needs of the elderly, rather than from intelligence. According to the Squirrel Interconnection survey, about percent old people do not use smart products. Squirrel Smart frame, is to solve some never used smart equipment, the elderly and children, relatives contact needs. After increasing the use of video calling and family social circle, this product can be used by the old people all the year round, which will help to maintain the affection.

In fact, the digital photo frame operation complex, single function, in the impact of pad products, these years has gradually been marginalized. Squirrel Smart Frame is taking a different road. From the configuration, squirrel frame using the MTK8382 1.3GHz four nuclear processor, 1GB memory, 16GB storage space, expandable 64GB memory card, with WCDMA 3G and WiFi, set plate Android operating system, plus 9.7-inch 1024x768 resolution of the touch screen, This is a large tablet phone. The price of 799 Yuan also falls on the mainstream Android tablet range.

Dushe admits that, from the product itself, can be made pad, but from the survey data, many elderly people do not use pad, in the operation of Pad is also more trouble, they are generally resistant to such products.

Resolve User Resistance

Squirrel Smart frame In a good frame this part, through the customization of the Android system, in terms of ease of use to do a special optimization. These optimization measures are mainly shown in the following points:

1, in the photo push, this system does not add too many links, the transfer of photos more convenient. Pictures of loved ones pushed over are shown directly on the screen.

2, in the video call, the elderly want to talk to who, as long as the person's head, will automatically connect the video Call function.

3, the elderly in product functional aspects of what needs or questions, in the next version, children or other relatives can also be directly through the mobile phone remote control, to help the elderly directly to fix the relevant settings.

4, because there is no pre-installed unrelated to the app, even if the use of 3G Internet access, will not run traffic. If the elderly do not have the conditions of the Internet, the squirrel interconnection to provide unicom 3G flow package will be far below the official price concessions to provide users with services. If there is a cheaper third party flow package, users can also be free to choose.

Micro-photo frame has great significance to education market

Dushe appears calm when it comes to the micro-letter frame. "Picture frame" the market itself is not big, most users are not concerned about the market. This requires more manufacturers to educate the market. After the micro-letter came in, the educational significance to this market is very big. Dushe to pretend to be a geek.

From a competitive point of view, the current exposure of the micro-letter frame is not equipped with cameras and human sensors, such as sensor, Dushe that this product in the hardware and software needs to be upgraded.

Previously, the micro-letter frame team in response to the "pretend to be geeks," the consultation also said that the current product is still in the beta research and development phase, the function will be completed after the official release. From the micro-trust of the vast user population and intelligent hardware eco-chain construction, the micro-letter frame will be listed after the other smart frame products have a great pressure.

Smart frame with more play

Dushe said that the frame is an entry point for squirrel interconnection, in the future it will be around the family to do a series of intelligent hardware, so that the elderly and children connected more closely. At present, the photo frame products mainly from the photos, video, voice, communication, these aspects to promote the exchange between family members. As software upgrades, more applications will be implanted in the system.

Squirrel Smart Frame will also open the underlying protocol, so that other software or hardware vendors to come in. But the squirrel interconnection will not directly to do smart home products. Dushe to "pretend to be a geek," said the squirrel interconnection will focus on serving middle-aged and elderly groups, this group of intelligent home class things do not have much to ask.

It is understood that the squirrel interconnection just want to build a platform, as for what applications will be connected after, but also to see the development of the industry. If the intelligent health equipment popularization, or telemedicine, interrogation and other applications to promote the open, squirrel interconnection will be such a mature application access to serve the user.

From the planning of Dushe, the squirrel interconnection is building the blueprint of social, health and entertainment for the middle-aged and elderly people as the center. From the current situation of industry development, for the family health, medical and entrepreneurial team abound, the squirrel interconnection is not lack of partners, but in this development process how to expand their own user group to enhance the right to speak and maintain their advantages, not be piped, it is next Dushe to face the problem. Dushe repeatedly to "pretend to be a geek," stressed that the squirrel interconnection is to let family relatives through a variety of ways to connect more closely.