How far can the road of microblog marketing go

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Think of 2010 years the most fire words, we will certainly think of "micro bo" (scarf), indeed even 2011 Spring Festival Gala has appeared Weibo. Now the popularity of microblogging has been and QQ almost, when chatting with friends that you do not have micro bo you will certainly feel that you out, of course, like Tencent Weibo as long as QQ number can be opened. Weibo is an information platform on the Internet, and we publish some information to share with our listeners. Of course, the development of micro-blogging also led to micro-blog marketing, which is also the use of micro-blogging function. But the way that microblogging marketing can go far, let's analyze it.

The advantages of Weibo:

One, short. Only 140 characters, it does not need to use beautiful sentences to write articles, it brings closer to the writer and the civilian distance, so that more people willing to use Weibo. Our casual words can be published, which for those who are not good at writing articles of the network marketing staff to solve the big trouble, but also shorten the gap with competitors.

Second, broadcast fast, convenient, wide coverage. In the use of micro-bo everyone has experience, when we see good information as long as you click on the broadcast on it, which reminds me of the fission of the atom bomb, others see you turn to feel good can be turned again, and expand the coverage, reached the goal of marketing.

The disadvantages of Weibo:

Rely on listening to the audience. There must be a lot of celebrity listeners, but for ordinary marketers, the audience is extremely unstable. Some microblogging marketing staff will be through the "Mutual Listen Brigade" or cheat stop to improve their listening audience, but this is extremely unreliable, I did, the first day of the audience reached more than 1000, the next day fell to 800.

Second, we published the information how many people look. When we have a lot of listeners, microblogging information can be said to be huge, sometimes I found that the information I just sent in less than a minute of the stone into the sea. So, how many people look at our information is the key to achieve marketing results.

Here are some of my suggestions:

Do a good job of micro Bo marketing first clear their own direction, positioning themselves. It is also a way to stabilize the audience by attracting listeners who are interested in their own direction. You can do some integral redemption activities to attract people. Actively to establish their own reputation, the greater the popularity of others will be willing to listen to you.

Weibo marketing is a more innovative means, as a new thing every webmaster have their own views, this is only my own point of view, hoping to get other webmaster experience to share.

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