How far can the title and body distance be?

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1. The title party is not a party, but a style of the era of attention scarcity. The ability to summarize the central idea of the article has not existed in this party, and the rest is out of context and grandstanding. Here's an example of how big the gap between the headline and the text is-if the headline doesn't reflect the central idea, what do we want to do with the headline?

2, Title: Big title-"Jinshan Market suddenly postponed two days"; small headline-"profitability challenged from Nasdaq to Hong Kong".

Text: Commercial News (reporter Rotin) yesterday, Jinshan Company to Hong Kong listed sponsoring company Lehman made clear that Jinshan listing time is officially set for October 9, than the previous news delayed two days. Whether the rumor is wrong, or something else is not important now, after all, since 1998 is ready to list the Jinshan company has not cared more about this one or two days.

However, just as Jinshan prepares to raise HK $1.56 billion in the Hong Kong main board market, some people point to the fact that Jinshan has abandoned its trip to the US Nasdaq to move into Hong Kong's stock market because of a lack of profitability. This is undoubtedly before the listing of Jinshan poured cold water.

But from the current situation to see Jinshan profitability is relatively considerable. In its report, the company said the company's main online gaming business accounted for 68% of its total income, with a monthly average of 16.21 yuan per player. Lehman expects a monthly player-per-capita consumer value to rise to 23.19 yuan as the new online product launches. Lehman even predicted the profit of two major online games in Jinshan this year would reach 187 million yuan.

"Hong Kong stocks require a 3-year net profit of the new listed companies to exceed HK $50 million, while Nasdaq requires 400,000 U.S. dollars in two fiscal years," said the Internet analyst, Qin Chuan. In this way, the Hong Kong board's demand for profit is actually higher than that of the US Nasdaq. Therefore, Jinshan to Hong Kong listing for investors to protect more. "Qinchuan speculation Jinshan transfer to Hong Kong motherboard is mainly the value of the current stock has not yet any concept of online gaming stocks." "This is the biggest good news for Jinshan financing in Hong Kong." ”

    due to the quiet period before the Golden Hill entered the market, it has been unable to clarify or explain any matters. So yesterday Jinshan High-profile announced Alliance Tom Online, Thunder, Qihoo, more play network four types of portal sites, push the last online game before the launch of the "Spring and Autumn Q biography," The move appears meaningful. "Jinshan may wish to take this action to convey to investors the new game profitability information." Qin Chuan to press to emphasize. (Zebian Admin01)