How far is China's pink economy from erupting?

I do not know from Ang Lee's "Brokeback Mountain" to the gay film so beautiful start, or from Cook announced the beginning of the Ark. Unconsciously, all the boys around you have boyfriends and girls have girlfriends. Some circles are more about raising men to talk about the level of force. What a woman wants to have is gay honey and no longer a girlfriend. As a single dog, you begin to realize the shame of being alone. Yes, with the gradual rise in social acceptance, the pink economy created by the gay craze has gradually surfaced.

The pink economy is called from Europe and America. Refers to a group of people with LGBT (lesbian, gay, bisexual, Transgender)--------------economy. It is in recent years along with the international gay community's right consciousness unceasingly strengthens and expands, the economy appears a new power. In short, the pink economy is the money for gays.

Comrades tend to be younger, enjoy life and maintain their own

A study in the United States shows that homosexuality is gradually becoming younger, from the rising of the AIDS younger news also see that the proportion of young people increasingly gay, especially after 85, after. They like to flaunt their personalities and have a good sense of fashion, even more than women know how to dress. In addition, homosexuality is more difficult than heterosexual to seek true love, they prefer to attract each other by appearance, while gaining social recognition. All the more willing in the fashion industry, beauty industry, such as a lot of spending.

Compared to heterosexual, they know how to enjoy life and maintain themselves. Like to pursue advanced food and high-end skin care products, like to travel. The same is overseas purchasing, data show gay groups through overseas purchase of skin care products ratio of up to 15%, and overseas purchasing is usually more expensive or not easy to buy in the high-end skin care products. Keep improving, the fashion trend has more say, also gradually with the fashion trend of the equal sign.

Many LGBT opinion leaders are engaged in such industries as advertising, PR and fashion. They have not only become the main consumer, but also the personal taste and preferences in a variety of business decisions, and imperceptibly affect the overall industry trend. Entertainment Circle Many fashionable celebrities are gay, such as Tsai, selling cosmetics online "Xiahe", and sometimes as the magazine's "anti-underwear position". These people have become fashionable opinion leaders.

Gay men are richer than heterosexuals, and high spending power drives the pink economy

God is fair, although the comrades under the pressure of social opinion, but they do not like heterosexual young people mostly to bear the formation of family, buy house education and other pressures. Without the financial burden of household spending, it has more disposable income and spending power. This economic situation, in foreign countries also known as The Economist Dink (dual income, no kids)-double income, no children.

According to a recent survey by the Simmons Market Research Bureau, a gay consumer is twice times more likely to have a holiday home than a heterosexual, 5.9 times times more likely to have a home theater system, and 8 times times more likely to have a laptop. And the data are just a group of openly gay identities.

Around the world, the LGBT population is over 400 million, with 3 trillion dollars in spending power. The LGBT community accounts for 5%-10% of the global consumer market. Based on the high consumption of LGBT, many countries and cities have changed their attitudes, saying they can provide "gay friendly" services. Who can say that Cook announced the Ark, it is not apple in the pink economy. Nowadays, the money that is no longer a woman and a child is best earned.

China's pink economy becomes a gold mine to be excavated

In Western countries, comrades have already become an important market. Britain is one of the first countries to actively ingratiate themselves with the gay tourism market. The UK tourism board said it was about 8 years ago looking to the highest-return market and confirming the value of the gay market. Now, France, Switzerland, Spain and Austria are also "awakening", began to launch a fierce propaganda offensive. There is no doubt that every country's savvy businessmen want to bite on this big cake.

In China, the pink economy has been mentioned for almost two years because the domestic atmosphere is more traditional and conservative. Zank released gay consumption report that the year 2014, China has a total of 70 million gay people, accounting for 5% of the total population. China's LGBT market has reached $300 billion trillion, after Europe's $870 billion trillion and US $750 billion trillion. From the data point of view, China's pink market there is huge growth space.

Although China's pink economy is one of the world's largest economies, but because the Chinese comrades out of the cabinet rate is not high, social acceptance is small, comrades pay more attention to privacy, coupled with China Mobile internet speed development. In addition to tourism, the hotel industry leading the pink market these characteristics, the Chinese market for the pink economy is more "mobile." At present, domestic gay social applications blued, Zank, G friends, have been a large amount of financing, visible capital market for its special favor, to some extent also confirms the great potential of the market.

With the development of domestic economy in recent years, the Chinese people's thinking gradually towards inclusive and open, the pink economy has become a new economic situation to enter the field of vision, this cake, to be merchant income in the bag is also sooner or later things. However, as a traditional culture accumulated so deep in the country, Rome Rome. To thaw, too. China's pink economy, more like the undercurrent under the volcano, takes time to brew. In order to help the pink economy, it also needs the social tolerance of the homosexual group and the openness of the country's legal system.